ESB CERTIFICATION EXAM REVIEW
QUESTIONS WITH CORRECT ANSWERS 2025
JamesPownsPaPrestaurantPwithPbeginningPcashPbalancePofP$5,000,P$30,000PinPsales,P$2,000PinPutilit
ies,P$6,000PinPloansPandP$4,000PinPmarketing.PWhatPisPJamesPendingPcashPbalance?P-
PCORRECTPANSWERP-$24,800
ShellyPownsPaPcarPdealership.PShePjustPreceivedPaPshipmentPofPteslasPandPpaidP$70,000PforPeachPon
ePandPwantsPtoPmakeP25%.PWhatPshouldPherPsellingPpricePbe?P-PCORRECTPANSWERP-$87,500
TRUEPORPFALSE:PMortgagePPaymentsParePLongPTermPLiabilitiesP-PCORRECTPANSWERP-True
EquipmentPisPconsideredP...P-PCORRECTPANSWERP-aPlongPtermPasset
ROIPisPcalculatedPbyP...P-PCORRECTPANSWERP-NetPProfitP/PCostPofPInvestmentPXP100
RunPRatePisPcalculatedPbyP...P-PCORRECTPANSWERP-CurrentPRevenuePforPonePmonthPXP12
MichellePownsPaPbakeryPshop.PHerPrevenuePatPthePendPofPlastPmonthPwasP$6,000.PWhatPisPMichell
e'sPrunPrate?P-PCORRECTPANSWERP-$72,000
WhichPofPthePfollowingPisPaPvariablePexpense?P-PCORRECTPANSWERP-commissionPpayments
AnthonyPownsPaPbikePshop.PHisPmonthlyPcostPisP$2,750.00.PEachPbikePcostsP$275.00.PHowPmanyPbi
kesPdoesPhePhavePtoPsellPtoPbreakPeven?P-PCORRECTPANSWERP-10
HowPdoesPanPentrepreneurPdeterminePhisP/PherPsellingPprice?P-PCORRECTPANSWERP-
sellingPpriceP=PcostPXPdesiredPprofitPmarginP+Pcost
, TRUEPOFPFALSE:PEquityP=PAssetsP+PLiabilitiesP-PCORRECTPANSWERP-False
________PisPthePowner'sPremainingPvaluePafterPallPliabilitiesPhavePbeenPdeducted.P-
PCORRECTPANSWERP-Equity
PeterPownsPaPbarberPshop.PHisPtotalPmonthlyPcostPisP$3,500.00.PHePchargesP$15.00PperPhairPcut.PH
owPmanyPhairPcutsPmustPhisPshopPperformPtoPbreak-even?P-PCORRECTPANSWERP-234
TRUEPORPFALSE:PFixedPCostsPchangePdependingPonPthePvolumePofPproduction.P-
PCORRECTPANSWERP-False
WhichP2PtypesPofPinformationPmayPbePfoundPonPaPprofitPandPlossPstatement?P-
PCORRECTPANSWERP-RevenueP/PExpenses
TRUEPORPFALSE:PCustomerPRetentionPRatePisPthePpercentagePofPexistingPcustomersPwhoPremainPcu
stomersPafterPaPgivenPperiod.PYourPcustomerPretentionPratePcanPhelpPyouPbetterPunderstandPwhatP
keepsPcustomersPwithPyourPcompany.P-PCORRECTPANSWERP-True
TRUEPORPFALSE:PCustomerPRetentionPRatePcanPalsoPsignalPopportunitiesPtoPimprovePcustomerPser
viceP-PCORRECTPANSWERP-True
TRUEPORPFALSE:PCustomerPAcquisitionPrefersPtoPbringingPinPnewPcustomersP-
PorPconvincingPpeoplePtoPbuyPyourPproductsP-PCORRECTPANSWERP-True
InPwhichPstepPofPthePsalesPprocessPwouldPyouPaddressPcustomerPconcerns?P-PCORRECTPANSWERP-
Objection
QUESTIONS WITH CORRECT ANSWERS 2025
JamesPownsPaPrestaurantPwithPbeginningPcashPbalancePofP$5,000,P$30,000PinPsales,P$2,000PinPutilit
ies,P$6,000PinPloansPandP$4,000PinPmarketing.PWhatPisPJamesPendingPcashPbalance?P-
PCORRECTPANSWERP-$24,800
ShellyPownsPaPcarPdealership.PShePjustPreceivedPaPshipmentPofPteslasPandPpaidP$70,000PforPeachPon
ePandPwantsPtoPmakeP25%.PWhatPshouldPherPsellingPpricePbe?P-PCORRECTPANSWERP-$87,500
TRUEPORPFALSE:PMortgagePPaymentsParePLongPTermPLiabilitiesP-PCORRECTPANSWERP-True
EquipmentPisPconsideredP...P-PCORRECTPANSWERP-aPlongPtermPasset
ROIPisPcalculatedPbyP...P-PCORRECTPANSWERP-NetPProfitP/PCostPofPInvestmentPXP100
RunPRatePisPcalculatedPbyP...P-PCORRECTPANSWERP-CurrentPRevenuePforPonePmonthPXP12
MichellePownsPaPbakeryPshop.PHerPrevenuePatPthePendPofPlastPmonthPwasP$6,000.PWhatPisPMichell
e'sPrunPrate?P-PCORRECTPANSWERP-$72,000
WhichPofPthePfollowingPisPaPvariablePexpense?P-PCORRECTPANSWERP-commissionPpayments
AnthonyPownsPaPbikePshop.PHisPmonthlyPcostPisP$2,750.00.PEachPbikePcostsP$275.00.PHowPmanyPbi
kesPdoesPhePhavePtoPsellPtoPbreakPeven?P-PCORRECTPANSWERP-10
HowPdoesPanPentrepreneurPdeterminePhisP/PherPsellingPprice?P-PCORRECTPANSWERP-
sellingPpriceP=PcostPXPdesiredPprofitPmarginP+Pcost
, TRUEPOFPFALSE:PEquityP=PAssetsP+PLiabilitiesP-PCORRECTPANSWERP-False
________PisPthePowner'sPremainingPvaluePafterPallPliabilitiesPhavePbeenPdeducted.P-
PCORRECTPANSWERP-Equity
PeterPownsPaPbarberPshop.PHisPtotalPmonthlyPcostPisP$3,500.00.PHePchargesP$15.00PperPhairPcut.PH
owPmanyPhairPcutsPmustPhisPshopPperformPtoPbreak-even?P-PCORRECTPANSWERP-234
TRUEPORPFALSE:PFixedPCostsPchangePdependingPonPthePvolumePofPproduction.P-
PCORRECTPANSWERP-False
WhichP2PtypesPofPinformationPmayPbePfoundPonPaPprofitPandPlossPstatement?P-
PCORRECTPANSWERP-RevenueP/PExpenses
TRUEPORPFALSE:PCustomerPRetentionPRatePisPthePpercentagePofPexistingPcustomersPwhoPremainPcu
stomersPafterPaPgivenPperiod.PYourPcustomerPretentionPratePcanPhelpPyouPbetterPunderstandPwhatP
keepsPcustomersPwithPyourPcompany.P-PCORRECTPANSWERP-True
TRUEPORPFALSE:PCustomerPRetentionPRatePcanPalsoPsignalPopportunitiesPtoPimprovePcustomerPser
viceP-PCORRECTPANSWERP-True
TRUEPORPFALSE:PCustomerPAcquisitionPrefersPtoPbringingPinPnewPcustomersP-
PorPconvincingPpeoplePtoPbuyPyourPproductsP-PCORRECTPANSWERP-True
InPwhichPstepPofPthePsalesPprocessPwouldPyouPaddressPcustomerPconcerns?P-PCORRECTPANSWERP-
Objection