[TYPE THE COMPANY NAME]
TRT1602 Assignment
2 (100% COMPLETE
ANSWERS) Semester
1 2025
NO PLAGIARISM
[Pick the date]
[Type the abstract of the document here. The abstract is typically a short summary of the contents of
the document. Type the abstract of the document here. The abstract is typically a short summary of
the contents of the document.]
, QUESTION 1 (LEARNING UNIT 3: TOURISM DISTRIBUTION) Traditionally,
tourism distribution was always done indirectly through intermediaries.
Today, indirect distribution is still prevalent, but the intermediaries are
usually online. In this question you will explore online tourism distribution,
both practically and theoretically. 1.1 Book accommodation via an online
travel agent (3 marks) Go to B (https://www. ), which is an online travel
agency. Click on “Stays” and experiment with booking accommodation with
the following criteria: • Anywhere within the Western Cape Province of South
Africa (1/2). • For five nights anytime within December (1/2). • For a family
of four (two adults and two children) (1/2). • Two rooms (1/2). • A budget of
R3000 a night (1/2). Search for different options and select your choice Take
a screenshot of your final choice that shows: • you have met all the criteria
above, and • a picture or pictures of the accommodation (1/2). NB: Because
this is for assessment purposes only, do not enter your card or banking
details. Stay on the screen showing your final choice, as you will use this
further in Question 2. 1.2 Motivate why the exercise you did above is termed
“indirect distribution” (4 marks). QUESTION 2 (LEARNING UNIT 4: TOURISM
MANAGEMENT) 2.1 Conducting a SWOT analysis (8 marks) Watch the
following video analysis/matrix. Also consult your study material on a SWOT
analysis under Section 4.9.2.1. Consider the accommodation you chose for
Question 1.1, situated in the Western Cape Province. Explore it further by
looking at the photos, map, reviews and what is offered at this
accommodation. Pretend you are the owner of this accommodation
establishment and need to conduct a SWOT analysis. Present your answers
using the four-box layout as follows, and provide two strengths (2), two
weaknesses (2), two opportunities (2) and two threats (2) that could be
relevant to this accommodation establishment as a business venture.
Positives to be exploited STRENGTHS Negatives to be minimised Internal to
accommodation establishment WEAKNESSES 1. 2. 1. 2. OPPORTUNITIES
External to accommodation establishment THREATS 1. 2. 1. 2. TOTAL: 15
MARKS
Question 1 (Learning Unit 3: Tourism Distribution)
1.1 Book Accommodation via an Online Travel Agent
TRT1602 Assignment
2 (100% COMPLETE
ANSWERS) Semester
1 2025
NO PLAGIARISM
[Pick the date]
[Type the abstract of the document here. The abstract is typically a short summary of the contents of
the document. Type the abstract of the document here. The abstract is typically a short summary of
the contents of the document.]
, QUESTION 1 (LEARNING UNIT 3: TOURISM DISTRIBUTION) Traditionally,
tourism distribution was always done indirectly through intermediaries.
Today, indirect distribution is still prevalent, but the intermediaries are
usually online. In this question you will explore online tourism distribution,
both practically and theoretically. 1.1 Book accommodation via an online
travel agent (3 marks) Go to B (https://www. ), which is an online travel
agency. Click on “Stays” and experiment with booking accommodation with
the following criteria: • Anywhere within the Western Cape Province of South
Africa (1/2). • For five nights anytime within December (1/2). • For a family
of four (two adults and two children) (1/2). • Two rooms (1/2). • A budget of
R3000 a night (1/2). Search for different options and select your choice Take
a screenshot of your final choice that shows: • you have met all the criteria
above, and • a picture or pictures of the accommodation (1/2). NB: Because
this is for assessment purposes only, do not enter your card or banking
details. Stay on the screen showing your final choice, as you will use this
further in Question 2. 1.2 Motivate why the exercise you did above is termed
“indirect distribution” (4 marks). QUESTION 2 (LEARNING UNIT 4: TOURISM
MANAGEMENT) 2.1 Conducting a SWOT analysis (8 marks) Watch the
following video analysis/matrix. Also consult your study material on a SWOT
analysis under Section 4.9.2.1. Consider the accommodation you chose for
Question 1.1, situated in the Western Cape Province. Explore it further by
looking at the photos, map, reviews and what is offered at this
accommodation. Pretend you are the owner of this accommodation
establishment and need to conduct a SWOT analysis. Present your answers
using the four-box layout as follows, and provide two strengths (2), two
weaknesses (2), two opportunities (2) and two threats (2) that could be
relevant to this accommodation establishment as a business venture.
Positives to be exploited STRENGTHS Negatives to be minimised Internal to
accommodation establishment WEAKNESSES 1. 2. 1. 2. OPPORTUNITIES
External to accommodation establishment THREATS 1. 2. 1. 2. TOTAL: 15
MARKS
Question 1 (Learning Unit 3: Tourism Distribution)
1.1 Book Accommodation via an Online Travel Agent
