STUKENT DIGITAL MARKETING TEST
QUESTIONS AND ANSWERS
URL stands for - ANSWER Uniform Resource Locator
What enables a website to recognize a computer as a returning visitor (as
opposed to a new visitor)? - ANSWER a cookie
Which of the following is NOT a dynamic language? - ANSWER HTML
How is credit card number and other sensitive information transferred across the
internet without third parties having a glimpse of it (and stealing it)? -
ANSWER Transport layer security encrypts sensitve information
The AIDA model states that the process of creating customers has these four
stages: - ANSWER Awareness - Interest - Desire - Action
Which of the following is NOT part of successful websites? - ANSWER Make
effective design
Which of the following is NOT a form of direct traffic? - ANSWER Someone
types the name of a website into a search box and clicks the first link on the
search engine results page
Unpaid referral traffic is traffic that originates from - ANSWER links from
other sites that are free of cost
A lead generation website's primary conversion is - ANSWER Either a phone
call or a form fill
When a consumer adds an item to their online shopping cart, Amazon
recommends add-on products to - ANSWER generate revenue
, What are the 7 principles of conversion? - ANSWER Attention, Context,
Clarity, Congruence, Credibility, Closing, Continuance
As attention rates go __________, conversion rates go __________. -
ANSWER down; up
Which of these is not a principal of Attention-Driven-Design? - ANSWER
Alliteration
What does the principal "Context" mean? - ANSWER Designing post-click
experiences that are consistent to the data established prior to the click
What is a message match fail? - ANSWER When your landing page does not
match the message of your advertisement
One explanation of the third main principle of Clarity is communicating your
own unique campaign offer on an airplane where the question "what is the page
about?" elicits consistently correct answers. - ANSWER true
What is Information Hierarchy? - ANSWER The information hierarchy on the
landing page
Copy determines design, not the reverse. - ANSWER true
One approach that proximity has to do with closing is that words that are close
to the proximity of your CTA will influence conversion. - ANSWER true
When in users post conversion journey, should you also get them to do
something else? - ANSWER yes
In website design, not only the website's look is - ANSWER whether or not it
yields a high conversion rate
QUESTIONS AND ANSWERS
URL stands for - ANSWER Uniform Resource Locator
What enables a website to recognize a computer as a returning visitor (as
opposed to a new visitor)? - ANSWER a cookie
Which of the following is NOT a dynamic language? - ANSWER HTML
How is credit card number and other sensitive information transferred across the
internet without third parties having a glimpse of it (and stealing it)? -
ANSWER Transport layer security encrypts sensitve information
The AIDA model states that the process of creating customers has these four
stages: - ANSWER Awareness - Interest - Desire - Action
Which of the following is NOT part of successful websites? - ANSWER Make
effective design
Which of the following is NOT a form of direct traffic? - ANSWER Someone
types the name of a website into a search box and clicks the first link on the
search engine results page
Unpaid referral traffic is traffic that originates from - ANSWER links from
other sites that are free of cost
A lead generation website's primary conversion is - ANSWER Either a phone
call or a form fill
When a consumer adds an item to their online shopping cart, Amazon
recommends add-on products to - ANSWER generate revenue
, What are the 7 principles of conversion? - ANSWER Attention, Context,
Clarity, Congruence, Credibility, Closing, Continuance
As attention rates go __________, conversion rates go __________. -
ANSWER down; up
Which of these is not a principal of Attention-Driven-Design? - ANSWER
Alliteration
What does the principal "Context" mean? - ANSWER Designing post-click
experiences that are consistent to the data established prior to the click
What is a message match fail? - ANSWER When your landing page does not
match the message of your advertisement
One explanation of the third main principle of Clarity is communicating your
own unique campaign offer on an airplane where the question "what is the page
about?" elicits consistently correct answers. - ANSWER true
What is Information Hierarchy? - ANSWER The information hierarchy on the
landing page
Copy determines design, not the reverse. - ANSWER true
One approach that proximity has to do with closing is that words that are close
to the proximity of your CTA will influence conversion. - ANSWER true
When in users post conversion journey, should you also get them to do
something else? - ANSWER yes
In website design, not only the website's look is - ANSWER whether or not it
yields a high conversion rate
