Answers
) In which of the following situations will occupancy increase?
a. Supply increases 10% and demand increases 5%
b. Supply decreases 5% and demand increases 10%
c. Supply increases 5% and demand decreases 5%
d. None of these situations will result in an occupancy
increase - ANSWER-B
.) Which is a true statement regarding geographic
categorization?
a. STR geographic categories are limited to North America
b. STR uses the UNWTO definitions when it comes to
recognizing countries
c. General managers of hotels do not need to know
geographic categories
d. The hotel industry uses seven continents to categorize
hotels - ANSWER-B
,.) Which is NOT a valid rule related to changing a competitive
set?
a. If adding two hotels to a competitive set, both must be in
different chains
b. A single hotel may be added to a competitive set if it has
been open less than six months
c. A single hotel may be added to a competitive set at any
time
d. Any change must involve two or more hotels, e.g. add
one/drop one, add two, drop two,
etc. - ANSWER-C
.) Which statement is true regarding the industry data that a
hotel may see on a STAR report?
a. North America hotels will see industry data for Market,
Market Class, Tract and Tract
Scale
b. North America hotels will see data for a single industry
segment
c. Non-North America hotels will not see any industry
segment data
d. North America and Non-North America hotels see the same
exact tabs on the STR
,Report related to industry data - ANSWER-A
.A HOST or Profitability report display data for how many
years?
a. One
b. Two
c. Three
d. Ten - ANSWER-B
.A HOST or Profitability report displays what type of
information?
a. Profit and Loss information, including revenue, expenses
and profit accounts
b. Balance Sheet (Assets) information
c. Monthly performance (Occupancy, ADR, RevPAR) data
d. All of the above - ANSWER-A
.All of the following are good reason for a hotel to have an
additional competitive set, except
which one?
a. Have a local competitive set based upon geography and
another based upon a special
, feature or niche, for example: waterpark, boutique, or
conference
b. Have different sets for weekday/weekend or
group/transient business
c. Have one set that you can easily beat and another which is
a realistic target
d. Different entities may not agree, for example, chain versus
management company - ANSWER-C
.Benchmarking in the hotel industry takes place at what level?
a. Property level for an individual hotel versus their
Competitive Set
b. Corporate level for a hotel company, for example one brand
versus others
c. Geographic level for tourism organizations, for example city
versus comparable cities
d. All of the above levels - ANSWER-D
.Changes to how Markets and Tracts are geographically
defined are made how often?
a. Monthly
b. Annually