Google Ads Search Exam Questions
and Answers 100% Pass
Siona needs to make sure her ads are getting a minimum number of impressions on the
top of the page. What type of automated bidding strategy is Siona using?
Maximize clicks
Target impression share
Target return on ad spend (tROAS)
Target cost-per-acquisition (tCPA) - ✔✔Target impression share
Here is the answer of the question: Marta has a tight marketing budget and needs to use
a strategy that can drive customers to her website for a set cost. Which bidding strategy
has the potential to meet Marta's needs?
Target return on ad spend (Target ROAS)
Target cost-per-acquisition (tCPA)
Target impression share
Maximize clicks - ✔✔Maximize clicks
COPYRIGHT © 2025 BY KATELYN WHITMAN, ALL RIGHTS RESERVED 1
,Here is the answer of the question: Which of these three signals does broad match use
to match Search ads with queries?
Language
Smart Bidding
Interests
Geographic
Device - ✔✔Language
Smart Bidding
Geographic
Where can you go to view your bid status, performance trend over time, and
conversion delay reporting?
Performance strategy planner
Auction analysis
Bidding keyword report
Bid strategy report - ✔✔Bid strategy report
A self-publishing business has determined that their highest-value potential customers
reach out using a form on their website. They want more prospective customers to
submit this form. What's the right campaign objective for this business's goals?
Product and brand consideration
COPYRIGHT © 2025 BY KATELYN WHITMAN, ALL RIGHTS RESERVED 2
,Leads
Brand awareness and reach
Website traffic - ✔✔Leads
You're a marketing executive who has been charged with planning an online
advertising budget each month and you decided to use Google Ads' Performance
Planner to assist your efforts. What are two advantages Performance Planner offers
you?
Performance Planner relies on machine learning for forecasting purposes.
Performance Planner can help you locate funds from other operational budgets so they
can be allotted to marketing.
Performance Planner forecasting is driven by billions of Google searches conducted
every week.
Performance Planner can integrate with additional budgeting software like QuickBooks.
- ✔✔Performance Planner relies on machine learning for forecasting purposes.
Performance Planner forecasting is driven by billions of Google searches conducted
every week.
Which three factors impact a Search ad's auction-time ad quality?
Bidding strategy
Ad relevance
COPYRIGHT © 2025 BY KATELYN WHITMAN, ALL RIGHTS RESERVED 3
, Ad Rank
Expected clickthrough rate
Ad landing page experience - ✔✔Ad relevance
Expected clickthrough rate
Ad landing page experience
What are two ways optimization score can help marketers succeed?
Uses Google AI to plan campaigns without the need for input.
Speeds up implementation for enhancements to campaigns.
Documents campaign budget for marketing teams.
Determines which campaigns to prioritize for improvements. - ✔✔Speeds up
implementation for enhancements to campaigns.
Determines which campaigns to prioritize for improvements.
What is value-based bidding?
It's a Smart Bidding strategy that relies on machine learning to deliver the highest
impressions possible, by bidding for conversions that drive business objectives.
It's a Smart Bidding strategy that relies on machine learning to deliver the highest
conversion value possible by bidding for conversions that drive business objectives.
It's a Smart Bidding strategy that relies on machine learning to deliver the highest click-
through rate possible, by bidding for conversions that drive business objectives.
COPYRIGHT © 2025 BY KATELYN WHITMAN, ALL RIGHTS RESERVED 4
and Answers 100% Pass
Siona needs to make sure her ads are getting a minimum number of impressions on the
top of the page. What type of automated bidding strategy is Siona using?
Maximize clicks
Target impression share
Target return on ad spend (tROAS)
Target cost-per-acquisition (tCPA) - ✔✔Target impression share
Here is the answer of the question: Marta has a tight marketing budget and needs to use
a strategy that can drive customers to her website for a set cost. Which bidding strategy
has the potential to meet Marta's needs?
Target return on ad spend (Target ROAS)
Target cost-per-acquisition (tCPA)
Target impression share
Maximize clicks - ✔✔Maximize clicks
COPYRIGHT © 2025 BY KATELYN WHITMAN, ALL RIGHTS RESERVED 1
,Here is the answer of the question: Which of these three signals does broad match use
to match Search ads with queries?
Language
Smart Bidding
Interests
Geographic
Device - ✔✔Language
Smart Bidding
Geographic
Where can you go to view your bid status, performance trend over time, and
conversion delay reporting?
Performance strategy planner
Auction analysis
Bidding keyword report
Bid strategy report - ✔✔Bid strategy report
A self-publishing business has determined that their highest-value potential customers
reach out using a form on their website. They want more prospective customers to
submit this form. What's the right campaign objective for this business's goals?
Product and brand consideration
COPYRIGHT © 2025 BY KATELYN WHITMAN, ALL RIGHTS RESERVED 2
,Leads
Brand awareness and reach
Website traffic - ✔✔Leads
You're a marketing executive who has been charged with planning an online
advertising budget each month and you decided to use Google Ads' Performance
Planner to assist your efforts. What are two advantages Performance Planner offers
you?
Performance Planner relies on machine learning for forecasting purposes.
Performance Planner can help you locate funds from other operational budgets so they
can be allotted to marketing.
Performance Planner forecasting is driven by billions of Google searches conducted
every week.
Performance Planner can integrate with additional budgeting software like QuickBooks.
- ✔✔Performance Planner relies on machine learning for forecasting purposes.
Performance Planner forecasting is driven by billions of Google searches conducted
every week.
Which three factors impact a Search ad's auction-time ad quality?
Bidding strategy
Ad relevance
COPYRIGHT © 2025 BY KATELYN WHITMAN, ALL RIGHTS RESERVED 3
, Ad Rank
Expected clickthrough rate
Ad landing page experience - ✔✔Ad relevance
Expected clickthrough rate
Ad landing page experience
What are two ways optimization score can help marketers succeed?
Uses Google AI to plan campaigns without the need for input.
Speeds up implementation for enhancements to campaigns.
Documents campaign budget for marketing teams.
Determines which campaigns to prioritize for improvements. - ✔✔Speeds up
implementation for enhancements to campaigns.
Determines which campaigns to prioritize for improvements.
What is value-based bidding?
It's a Smart Bidding strategy that relies on machine learning to deliver the highest
impressions possible, by bidding for conversions that drive business objectives.
It's a Smart Bidding strategy that relies on machine learning to deliver the highest
conversion value possible by bidding for conversions that drive business objectives.
It's a Smart Bidding strategy that relies on machine learning to deliver the highest click-
through rate possible, by bidding for conversions that drive business objectives.
COPYRIGHT © 2025 BY KATELYN WHITMAN, ALL RIGHTS RESERVED 4
