Google Search Ads Exam Questions
and Answers 100% Pass
You're trying to improve an ad's perceived quality so it performs better during an ad
auction. What change would have the least-positive impact to an ad's quality? -
✔✔Raising the bid amount
Using the Performance Planner on a monthly basis allows you to optimize which two
aspects of an account? (Choose two.) - ✔✔Bids and Budgets
Jennifer's company wants to increase online sales of a featured product by connecting
with users who are actively researching similar products. What benefit would a Google
Search campaign provide Jennifer? - ✔✔Her ads may appear when a user is likely to be
interested in her product.
A small-business owner wants to drive as many potential customers as possible to their
website. The budget for their campaign is only $500 per month. Which type of
automated bidding strategy best aligns to the owner's campaign goal? - ✔✔Maximize
clicks
Asam is learning about Google Ads Search. He wants to know why a marketer might
use callout extensions. For which activity are callout extensions beneficial?
- Allow users to navigate to specific pages directly from an ad
- Highlight key information and unique selling points of a business
COPYRIGHT © 2025 BY KATELYN WHITMAN, ALL RIGHTS RESERVED 1
,- Give potential customers the ability to contact a business via a text message
- Provide potential customers with the ability to call a business directly from an ad -
✔✔Highlight key information and unique selling points of a business
Brenda's working on improving a Google Search Ad's quality score so it potentially gets
a better ad rank and performs better in the ad auction. What change to Brenda's ad
might improve the Ad Rank?
- Using colors in the message text to improve Quality Score.
- Incorporating an image to make the ad more enticing.
- Adding seasonal messaging during the holiday season.
- Making the headline bold to potentially improve the eCTR. - ✔✔Adding seasonal
messaging during the holiday season.
You want to increase the relevance of a Google Search Ad so it's more meaningful to
potential customers and provides value-added information to their searches. What two
actions might improve the relevance of your ad? (Choose two.)
Selecting only relevant languages in campaign setup.
- Rewriting the landing page for clarity.
- Posting transparency statements on the website.
- Changing the ad's call-to-action statement.
- Selecting distinct geographic areas.
- Selecting only relevant languages in campaign setup. - ✔✔Selecting only relevant
languages in campaign setup.
COPYRIGHT © 2025 BY KATELYN WHITMAN, ALL RIGHTS RESERVED 2
, Selecting distinct geographic areas.
Google Ads was designed to deliver three things to every advertiser: relevance, control,
and results. It provides relevance by connecting advertisers with the right people at the
right time. It provides results by charging only when you get a click. How does Google
Ads provide control?
- By giving advertisers control over the maximum they spend per month.
- By giving advertisers control over the number of specific actions their spend will
return.
- By giving advertisers control over which competitors they place ads against in
auctions.
- By giving advertisers control over the next highest bid allowed in auctions they enter.
- ✔✔By giving advertisers control over the maximum they spend per month.
Google Ads was designed to deliver three things to every advertiser: relevance, control,
and results. It provides relevance by connecting advertisers with the right people at the
right time. It provides results by charging only when you get a click. How does Google
Ads provide control?
- By giving advertisers control over the maximum they spend per month.
- By giving advertisers control over the number of specific actions their spend will
return
- By giving advertisers control over which competitors they place ads against in
auctions.
- By giving advertisers control over the next highest bid allowed in auctions they enter.
- ✔✔By giving advertisers control over the maximum they spend per month.
COPYRIGHT © 2025 BY KATELYN WHITMAN, ALL RIGHTS RESERVED 3
and Answers 100% Pass
You're trying to improve an ad's perceived quality so it performs better during an ad
auction. What change would have the least-positive impact to an ad's quality? -
✔✔Raising the bid amount
Using the Performance Planner on a monthly basis allows you to optimize which two
aspects of an account? (Choose two.) - ✔✔Bids and Budgets
Jennifer's company wants to increase online sales of a featured product by connecting
with users who are actively researching similar products. What benefit would a Google
Search campaign provide Jennifer? - ✔✔Her ads may appear when a user is likely to be
interested in her product.
A small-business owner wants to drive as many potential customers as possible to their
website. The budget for their campaign is only $500 per month. Which type of
automated bidding strategy best aligns to the owner's campaign goal? - ✔✔Maximize
clicks
Asam is learning about Google Ads Search. He wants to know why a marketer might
use callout extensions. For which activity are callout extensions beneficial?
- Allow users to navigate to specific pages directly from an ad
- Highlight key information and unique selling points of a business
COPYRIGHT © 2025 BY KATELYN WHITMAN, ALL RIGHTS RESERVED 1
,- Give potential customers the ability to contact a business via a text message
- Provide potential customers with the ability to call a business directly from an ad -
✔✔Highlight key information and unique selling points of a business
Brenda's working on improving a Google Search Ad's quality score so it potentially gets
a better ad rank and performs better in the ad auction. What change to Brenda's ad
might improve the Ad Rank?
- Using colors in the message text to improve Quality Score.
- Incorporating an image to make the ad more enticing.
- Adding seasonal messaging during the holiday season.
- Making the headline bold to potentially improve the eCTR. - ✔✔Adding seasonal
messaging during the holiday season.
You want to increase the relevance of a Google Search Ad so it's more meaningful to
potential customers and provides value-added information to their searches. What two
actions might improve the relevance of your ad? (Choose two.)
Selecting only relevant languages in campaign setup.
- Rewriting the landing page for clarity.
- Posting transparency statements on the website.
- Changing the ad's call-to-action statement.
- Selecting distinct geographic areas.
- Selecting only relevant languages in campaign setup. - ✔✔Selecting only relevant
languages in campaign setup.
COPYRIGHT © 2025 BY KATELYN WHITMAN, ALL RIGHTS RESERVED 2
, Selecting distinct geographic areas.
Google Ads was designed to deliver three things to every advertiser: relevance, control,
and results. It provides relevance by connecting advertisers with the right people at the
right time. It provides results by charging only when you get a click. How does Google
Ads provide control?
- By giving advertisers control over the maximum they spend per month.
- By giving advertisers control over the number of specific actions their spend will
return.
- By giving advertisers control over which competitors they place ads against in
auctions.
- By giving advertisers control over the next highest bid allowed in auctions they enter.
- ✔✔By giving advertisers control over the maximum they spend per month.
Google Ads was designed to deliver three things to every advertiser: relevance, control,
and results. It provides relevance by connecting advertisers with the right people at the
right time. It provides results by charging only when you get a click. How does Google
Ads provide control?
- By giving advertisers control over the maximum they spend per month.
- By giving advertisers control over the number of specific actions their spend will
return
- By giving advertisers control over which competitors they place ads against in
auctions.
- By giving advertisers control over the next highest bid allowed in auctions they enter.
- ✔✔By giving advertisers control over the maximum they spend per month.
COPYRIGHT © 2025 BY KATELYN WHITMAN, ALL RIGHTS RESERVED 3
