AIPMM- CPM EXAM QUESTIONS AND CORRECT ANSWERS(VERIFIED ANSWERS)
intangibility
inseparability
variability
perishability - (answer)Nature and characteristic of a service
Product
Price
Promotion
Place - (answer)What are the 4 Kotler's Market Strategies?
Intensity of Competitive Rivalry
Threat of New Entrants
Threat of Substitute
Bargaining Power of Customers
Bargaining Power of Suppliers - (answer)What are Porter's 5 forces?
Conceive
Plan
Develop
Qualify
Launch
Deliver
Retire - (answer)What are the 7 phases of PLC?
,AIPMM- CPM EXAM QUESTIONS AND CORRECT ANSWERS(VERIFIED ANSWERS)
Conceive
Plan
Develop
Qualify - (answer)What are the steps of NPD? (Phases)
Market Penetration - (answer)What is the strategy for existing market/existing product? (Ansoff's
Growth Matrix)
Product Development - (answer)What is the strategy for existing market/new product? (Ansoff's Growth
Matrix)
Market Development - (answer)What is the strategy for NEW market/existing product? (Ansoff's Growth
Matrix)
Diversification - (answer)What is the strategy for new market/new product? (Ansoff's Growth Matrix)
Introduction - (answer)Market Objective: Gain awareness
Competition: None
Product: One
Price: Skimming/Penetration
Promotion: Educate/Inform
Place: Limited
Growth - (answer)Market Objective: Stress differentiation
Competition: Growing
, AIPMM- CPM EXAM QUESTIONS AND CORRECT ANSWERS(VERIFIED ANSWERS)
Product: More version
Price: Gain market share
Promotion: Competitive differences
Place: more outlets
Maturity - (answer)Market Objective: Maintain brand loyalty
Competition: Many
Product: Full
Price: Defend market share
Promotion: Reminder oriented
Place: Max outlets
Decline - (answer)Market Objective: Harvest/Deletion
Competition: Reduced
Product: Best Sellers
Price: Stay profitable
Promotion: Reduced
Place: Few
Product Manager roles - (answer)Owns strategy
Market expert
Business case dev expert
Presents needs
intangibility
inseparability
variability
perishability - (answer)Nature and characteristic of a service
Product
Price
Promotion
Place - (answer)What are the 4 Kotler's Market Strategies?
Intensity of Competitive Rivalry
Threat of New Entrants
Threat of Substitute
Bargaining Power of Customers
Bargaining Power of Suppliers - (answer)What are Porter's 5 forces?
Conceive
Plan
Develop
Qualify
Launch
Deliver
Retire - (answer)What are the 7 phases of PLC?
,AIPMM- CPM EXAM QUESTIONS AND CORRECT ANSWERS(VERIFIED ANSWERS)
Conceive
Plan
Develop
Qualify - (answer)What are the steps of NPD? (Phases)
Market Penetration - (answer)What is the strategy for existing market/existing product? (Ansoff's
Growth Matrix)
Product Development - (answer)What is the strategy for existing market/new product? (Ansoff's Growth
Matrix)
Market Development - (answer)What is the strategy for NEW market/existing product? (Ansoff's Growth
Matrix)
Diversification - (answer)What is the strategy for new market/new product? (Ansoff's Growth Matrix)
Introduction - (answer)Market Objective: Gain awareness
Competition: None
Product: One
Price: Skimming/Penetration
Promotion: Educate/Inform
Place: Limited
Growth - (answer)Market Objective: Stress differentiation
Competition: Growing
, AIPMM- CPM EXAM QUESTIONS AND CORRECT ANSWERS(VERIFIED ANSWERS)
Product: More version
Price: Gain market share
Promotion: Competitive differences
Place: more outlets
Maturity - (answer)Market Objective: Maintain brand loyalty
Competition: Many
Product: Full
Price: Defend market share
Promotion: Reminder oriented
Place: Max outlets
Decline - (answer)Market Objective: Harvest/Deletion
Competition: Reduced
Product: Best Sellers
Price: Stay profitable
Promotion: Reduced
Place: Few
Product Manager roles - (answer)Owns strategy
Market expert
Business case dev expert
Presents needs
