Newspapers
National vs. Local
● Most U.S. newspapers are local.
● Only a few (e.g., NY Times, Wall Street Journal) are national.
● Ads are usually placed market-by-market.
Types of Newspaper Ads
1. Display Advertising:
○ Visually appealing.
○ Found within main sections of a newspaper.
2. Classified Ads ("Want Ads"):
○ Text-heavy, category-based (jobs, housing, etc.).
○ Charged by word or line.
3. Classified Display:
○ Hybrid style.
○ Small ads with some design elements, placed in classifieds.
Standard Advertising Unit (SAU)
● Standardizes ad sizes across publications.
● 1 column inch = 1 column wide x 1 inch high.
● Example: 3 columns × 6 inches = 18 column inches.
Magazines
Types
, 1. Consumer Magazines:
○ Content-based: news, entertainment, sports.
○ Examples: Time, Cosmopolitan.
2. Farm Magazines:
○ Target: farmers & agricultural companies.
○ Examples: Farm Journal, Prairie Farmer.
3. Business-to-Business (B2B):
○ Target: professionals & industry readers.
○ Includes trade publications, industrial magazines, and professional journals.
Key Facts
● Most are national, but some are regional or city-based.
● Circulation sold through:
○ Newsstand
○ Subscription (most common)
Advertising Rate Card
Example Info
● Established: 1977
● Price: $4.99 per copy; $125/year
Circulation Data (June 2016)
● Total: 1,956,591 copies
● Subscriptions: 1,731,353
National vs. Local
● Most U.S. newspapers are local.
● Only a few (e.g., NY Times, Wall Street Journal) are national.
● Ads are usually placed market-by-market.
Types of Newspaper Ads
1. Display Advertising:
○ Visually appealing.
○ Found within main sections of a newspaper.
2. Classified Ads ("Want Ads"):
○ Text-heavy, category-based (jobs, housing, etc.).
○ Charged by word or line.
3. Classified Display:
○ Hybrid style.
○ Small ads with some design elements, placed in classifieds.
Standard Advertising Unit (SAU)
● Standardizes ad sizes across publications.
● 1 column inch = 1 column wide x 1 inch high.
● Example: 3 columns × 6 inches = 18 column inches.
Magazines
Types
, 1. Consumer Magazines:
○ Content-based: news, entertainment, sports.
○ Examples: Time, Cosmopolitan.
2. Farm Magazines:
○ Target: farmers & agricultural companies.
○ Examples: Farm Journal, Prairie Farmer.
3. Business-to-Business (B2B):
○ Target: professionals & industry readers.
○ Includes trade publications, industrial magazines, and professional journals.
Key Facts
● Most are national, but some are regional or city-based.
● Circulation sold through:
○ Newsstand
○ Subscription (most common)
Advertising Rate Card
Example Info
● Established: 1977
● Price: $4.99 per copy; $125/year
Circulation Data (June 2016)
● Total: 1,956,591 copies
● Subscriptions: 1,731,353
