,KAO Two
KAO Park
Harlow CM17 9SR
United Kingdom
This edition published 2020
ISBN 978-1-292-28249-7
Please note that, unless the material is specifically cited with a source, any company names used
within this Instructor‟s Manual have been created by the authors and are intended to be fictitious.
Pearson Education is not responsible for the content of third-party internet sites.
, Contents
Chapter 1 Introducing strategy 23
Part I THE STRATEGIC POSITION 31
Chapter 2 Macro-environment analysis 32
Chapter 3 Industry and sector analysis 41
Chapter 4 Resources and capabilities analysis 56
Chapter 5 Stakeholders and governance 71
Chapter 6 History and culture 80
Part II STRATEGIC CHOICES 92
Chapter 7 Business strategy and models 93
Chapter 8 Corporate strategy 105
Chapter 9 International strategy 125
Chapter 10 Entrepreneurship and innovation 136
Chapter 11 Mergers, acquisitions and alliances 145
Part III STRATEGY IN ACTION 156
Chapter 12 Evaluating strategies 157
Chapter 13 Strategy development processes 170
Chapter 14 Organising and strategy 183
Chapter 15 Leadership and strategic change 190
Chapter 16 The practice of strategy 198
Case Teaching Notes
Glastonbury: from hippy weekend to international festival 209
The global pharmaceutical industry: harnessing the whirlwind 214
Siemens A: exploring the future 220
Relocation, Relocation, Relocation: evolving strategies to deal with shifting shopping
patterns at Vision Express 225
Ricoh Canada Inc. 241
H&M in fast fashion: continued success? 250
The Formula 1 Constructors 261
„Access to Healthcare‟: integrating a CSR programme in Coloplast 268
Manchester United FC: struggling to compete with Europe‟s elite clubs 275
Adnams – A Local Company 299