DMI Certificate UPDATED ACTUAL
Exam Questions and CORRECT Answers
Evangelist email marketing customers on the buyers journey - CORRECT ANSWER -
Retention
Social Media Benefits - CORRECT ANSWER - Higher ROI and flexible creative content
Buyers Journey Stages - Social Media - CORRECT ANSWER - Awareness and Interest
Main Roles of Social Media Marketer - CORRECT ANSWER - Reporting Threats,
Responding to Communities, Curating content, Influencer Outreach
Social media business account SET-UP best practices - CORRECT ANSWER - Use a
branded profile image, use CTA in cover photo
Importing pages into FB business account (which button) - CORRECT ANSWER - Blue
+Add button in pages
Making a Twitter Business Account - CORRECT ANSWER - Add profile photo/bio and
set it up as a standard account
Where to go when setting up LinkedIn Company Page - CORRECT ANSWER - The Work
button
Steps to setting up and IG business account - CORRECT ANSWER - connect to FB,
settings, switch to business account, add company details
How to sustain a social media community - CORRECT ANSWER - include a personal
name in responses and use persuasive CTAs
,Best practices when posting content on social platforms - CORRECT ANSWER - include
photos/videos and ensure relevancy
Sharing stories on social best practices - CORRECT ANSWER - use mentions, use
influencers
Posting videos on social best practices - CORRECT ANSWER - capture/share live events,
design for vertical view
Twitter best practices - CORRECT ANSWER - use link shorteners for space, add
geolocation
LinkedIn best practices - CORRECT ANSWER - keep it professional, ask coworkers to
share content
Regramming best practices - CORRECT ANSWER - give credit, avoid editing original
content
Effective snapchat elements - CORRECT ANSWER - uses native filter options, includes
website link
Steps to set up a social media campaign - CORRECT ANSWER - name campaign, set
objective, define audience, develop creative
Steps to creating a paid promotion campaign on FB/IG - CORRECT ANSWER - create
new ad in manager account, set/name objective/campaign, define audience/network/device,
budgets/dates
Optimizing ad serving on FB/IG - CORRECT ANSWER - Daily Unique Reach and Link
Clicks to serve ads to more likely candidates
, FB/IG: Collection Creative Format - CORRECT ANSWER - Shows e-commerce products
from site
FB/IG: Carousel Creative Format - CORRECT ANSWER - shows multiple products in
one ad unit
FB/IG: Lead Form Creative Format - CORRECT ANSWER - Collects contact details
FB/IG: Canvas Creative Format - CORRECT ANSWER - Provides a rich expandable
mobile experience
Steps to creating Twitter paid promo campaign - CORRECT ANSWER - name/objective,
budgets/dates, creative/targeting, push live
Twitter Instream Pre-rolls? - CORRECT ANSWER - ensures your ad plays before other's
videos
When you have a tight budget, which bid should you choose? - CORRECT ANSWER -
Maximum bid
When you don't want to micromanage your campaign, which bid should you choose? -
CORRECT ANSWER - Automatic bid
When you want to average out an average price per engagement, which bid should you choose? -
CORRECT ANSWER - Target bid
Tips to enhance a Tweet - CORRECT ANSWER - add image/video, attach a twitter card
Exam Questions and CORRECT Answers
Evangelist email marketing customers on the buyers journey - CORRECT ANSWER -
Retention
Social Media Benefits - CORRECT ANSWER - Higher ROI and flexible creative content
Buyers Journey Stages - Social Media - CORRECT ANSWER - Awareness and Interest
Main Roles of Social Media Marketer - CORRECT ANSWER - Reporting Threats,
Responding to Communities, Curating content, Influencer Outreach
Social media business account SET-UP best practices - CORRECT ANSWER - Use a
branded profile image, use CTA in cover photo
Importing pages into FB business account (which button) - CORRECT ANSWER - Blue
+Add button in pages
Making a Twitter Business Account - CORRECT ANSWER - Add profile photo/bio and
set it up as a standard account
Where to go when setting up LinkedIn Company Page - CORRECT ANSWER - The Work
button
Steps to setting up and IG business account - CORRECT ANSWER - connect to FB,
settings, switch to business account, add company details
How to sustain a social media community - CORRECT ANSWER - include a personal
name in responses and use persuasive CTAs
,Best practices when posting content on social platforms - CORRECT ANSWER - include
photos/videos and ensure relevancy
Sharing stories on social best practices - CORRECT ANSWER - use mentions, use
influencers
Posting videos on social best practices - CORRECT ANSWER - capture/share live events,
design for vertical view
Twitter best practices - CORRECT ANSWER - use link shorteners for space, add
geolocation
LinkedIn best practices - CORRECT ANSWER - keep it professional, ask coworkers to
share content
Regramming best practices - CORRECT ANSWER - give credit, avoid editing original
content
Effective snapchat elements - CORRECT ANSWER - uses native filter options, includes
website link
Steps to set up a social media campaign - CORRECT ANSWER - name campaign, set
objective, define audience, develop creative
Steps to creating a paid promotion campaign on FB/IG - CORRECT ANSWER - create
new ad in manager account, set/name objective/campaign, define audience/network/device,
budgets/dates
Optimizing ad serving on FB/IG - CORRECT ANSWER - Daily Unique Reach and Link
Clicks to serve ads to more likely candidates
, FB/IG: Collection Creative Format - CORRECT ANSWER - Shows e-commerce products
from site
FB/IG: Carousel Creative Format - CORRECT ANSWER - shows multiple products in
one ad unit
FB/IG: Lead Form Creative Format - CORRECT ANSWER - Collects contact details
FB/IG: Canvas Creative Format - CORRECT ANSWER - Provides a rich expandable
mobile experience
Steps to creating Twitter paid promo campaign - CORRECT ANSWER - name/objective,
budgets/dates, creative/targeting, push live
Twitter Instream Pre-rolls? - CORRECT ANSWER - ensures your ad plays before other's
videos
When you have a tight budget, which bid should you choose? - CORRECT ANSWER -
Maximum bid
When you don't want to micromanage your campaign, which bid should you choose? -
CORRECT ANSWER - Automatic bid
When you want to average out an average price per engagement, which bid should you choose? -
CORRECT ANSWER - Target bid
Tips to enhance a Tweet - CORRECT ANSWER - add image/video, attach a twitter card
