Marketing 3023: Exam 5 UCF messiah correctly
answered to pass A+ rated
1. represents the promotion dimension of the
Integrated Marketing
four Ps; encompasses a variety of
Communications (IMC)
communication disciplines
- general advertising, personal selling, sales
promo- tion, public relations, direct marketing,
and electronic media - in combination to provide
clarity, consistency, and maximum
communicative impact
Communication Process
2. sender (firm) (steps)
transmitter [encodes message]
communications channel (media)
receiver(consumer)
decodes message
environmental noise is in any step of the
process, anything that acts as a distraction
3. the firm from which an IMC message originates; must Sender
be clearly identified to the audience
4. agent or intermediary with which the sender Transmitter
works the develop the marketing
communications; for ex- ample, a firm's
creative department or an advertising agency
5. process of converting the sender's ideas into a
Encoding
mes- sage, which could be verbal, visual, or
both
6. medium (print, broadcast, internet) that Communication
Channel
carries the message
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,Marketing 3023: Exam 5 UCF messiah correctly
answered to pass A+ rated
7. person who reads, hears, or sees and processes the in- Receiver
formation contained in the message of advertisement
2/
27
, Marketing 3023: Exam 5 UCF messiah correctly
answered to pass A+ rated
8. the process by which the receiver Decoding
interprets the sender's message
9. any interference that stems from competing Noise
mes- sages, a lack of clarity in the message, or a
flaw in the medium; a problem for all
communication channels
Feedback Loop
10. allows receiver to communicate with the
sender and thereby informs the sender whether
the message was received and decoded
properly
AIDA Model
11. a common model of the series of mental
stages through which consumers move as a
result of mar- keting communications:
Awareness leads to Interests, which lead to
Desire, which leads to Action Brand awareness
12. measures how many consumers in a market
are fa- miliar with the brand and what it
stands for; created through repeated use of
the various brand elements (brand, name, logo,
symbol, character, packaging, or slogan) in Aided recall
the firm's communications to consumers
13. occurs when consumers recognize a name
(e.g. of a brand) that has been presented to
them)
14. a prominent place in people's memories that triggers Top-of-mind
awareness
a response without them having to put any
thought into it
3/
27
answered to pass A+ rated
1. represents the promotion dimension of the
Integrated Marketing
four Ps; encompasses a variety of
Communications (IMC)
communication disciplines
- general advertising, personal selling, sales
promo- tion, public relations, direct marketing,
and electronic media - in combination to provide
clarity, consistency, and maximum
communicative impact
Communication Process
2. sender (firm) (steps)
transmitter [encodes message]
communications channel (media)
receiver(consumer)
decodes message
environmental noise is in any step of the
process, anything that acts as a distraction
3. the firm from which an IMC message originates; must Sender
be clearly identified to the audience
4. agent or intermediary with which the sender Transmitter
works the develop the marketing
communications; for ex- ample, a firm's
creative department or an advertising agency
5. process of converting the sender's ideas into a
Encoding
mes- sage, which could be verbal, visual, or
both
6. medium (print, broadcast, internet) that Communication
Channel
carries the message
1/
27
,Marketing 3023: Exam 5 UCF messiah correctly
answered to pass A+ rated
7. person who reads, hears, or sees and processes the in- Receiver
formation contained in the message of advertisement
2/
27
, Marketing 3023: Exam 5 UCF messiah correctly
answered to pass A+ rated
8. the process by which the receiver Decoding
interprets the sender's message
9. any interference that stems from competing Noise
mes- sages, a lack of clarity in the message, or a
flaw in the medium; a problem for all
communication channels
Feedback Loop
10. allows receiver to communicate with the
sender and thereby informs the sender whether
the message was received and decoded
properly
AIDA Model
11. a common model of the series of mental
stages through which consumers move as a
result of mar- keting communications:
Awareness leads to Interests, which lead to
Desire, which leads to Action Brand awareness
12. measures how many consumers in a market
are fa- miliar with the brand and what it
stands for; created through repeated use of
the various brand elements (brand, name, logo,
symbol, character, packaging, or slogan) in Aided recall
the firm's communications to consumers
13. occurs when consumers recognize a name
(e.g. of a brand) that has been presented to
them)
14. a prominent place in people's memories that triggers Top-of-mind
awareness
a response without them having to put any
thought into it
3/
27
