TEST BANK
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Marketing Management 4th Edition By
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ba Johnston, Marshall, Complete Chapters 1 to 14
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Version 1
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, TABLE OF CONTENTS ba ba
Part One: Discover Marketing Management
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CHAPTER 1: Marketing in Today’s Business Milieu
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CHAPTER 2: Marketing Foundations: Global, Ethical, Sustainable
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ba CHAPTER 3: Elements of Marketing Strategy, Planning, and Competition
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Part Two: Use Information to Drive Marketing Decisions
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CHAPTER 4: Market Research Essentials
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CHAPTER 5: CRM, Big Data, and Marketing Analytics CHAPTER
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ba 6: Understand Consumer and Business Markets CHAPTER 7:
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Segmentation, Target Marketing, and Positioning
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Part Three: Develop the Value Offering—The Product Experience
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b a CHAPTER 8: Product Strategy and New Product Development
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ba CHAPTER 9: Build the Brand ba ba ba ba
CHAPTER 10: Service as the Core Offering
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Part Four: Price and Deliver the Value Offering
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CHAPTER 11: Manage Pricing Decisions
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CHAPTER 12: Manage Marketing Channels, Logistics, and Supply Chain
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Part Five: Communicate the Value Offering
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CHAPTER 13: Promotion Essentials: Digital and Social Media Marketing
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ba CHAPTER 14: Promotion Essentials: Legacy Approaches and Personal Selling
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To get this COMPLETE PDF Email us at
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Version 1 ba 2
,TEST BANK FOR b a ba
Marketing Management 4th EditionMark Johnston Greg Marshall b a b a b a b a b a b a
Chapter 1 b a
Student name: ba
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
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1) A commonly held misconception about marketing is that it is all about advertising and
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Question Details ba
AACSB : Analytical Thinking Accessibility
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: Keyboard Navigation
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Learning Objective : 01-01 Identify typical misconceptions about marketing, why they persist, and the Topic
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: Marketing and Marketing Management Defined Bloom's
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: Remember
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Difficulty : 1 Easy ba ba ba
Gradable:automatic
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Source : Chapter 01 Test Bank > TF Qu. 01 A commonly held misconception about marketin...
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2) Marketing is relevant only to people in the organization who work directly in the marketing
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Question Details ba
AACSB : Analytical Thinking Accessibility
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: Keyboard Navigation Bloom's :
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Understand
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Learning Objective : 01-01 Identify typical misconceptions about marketing, why they persist, and the Topic
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: Marketing and Marketing Management Defined
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Gradable : automatic
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Source : Chapter 01 T est Bank > TF Qu. 02 Marketing is relevant only to people in the ...
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, 3) The American Marketing Association defines marketing as “the activity, set of institutions,
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ba and processes for creating, communicating, delivering, and exchanging offerings that have
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b avalue for customers, clients, partners, and society at large.”
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3) ba
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Question Details ba
AACSB : Analytical Thinking Accessibility
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: Keyboard Navigation
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Topic : Marketing and Marketing Management Defined
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Bloom's : Remember
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Difficulty : 1 Easy ba ba ba
Learning Objective : 01-02 Define what marketing and marketing management really are and how they con
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Gradable : automatic
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Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m...
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4) Peter Drucker stated that since it is the customer who defines value, the business enterprise has
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ba only two business functions: marketing and innovation.
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Question Details ba
AACSB : Analytical Thinking Accessibility
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: Keyboard Navigation Bloom's :
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Remember
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Topic : The Concept of Customer Value
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Learning Objective : 01-02 Define what marketing and marketing management really are and how they con
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Gradable : automatic
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Source : Chapter 01 Test Bank > TF Qu. 04 Peter Drucker stated that since it is the cu...
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Question Details ba
Accessibility : Keyboard Navigation ba ba ba
Bloom's : Understand
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Difficulty : 2 Medium ba ba ba
Topic : Marketing and Marketing Management Defined
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Learning Objective : 01-02 Define what marketing and marketing management really are and how they con
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AACSB : Ethics
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Gradable: automatic ba ba
Source : Chapter 01 Test Bank > TF Qu. 05 Sustainability refers to business practices ...
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To get this COMPLETE PDF Email us at
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ba
Version 1 ba 4
ba
Marketing Management 4th Edition By
ba ba ba ba
ba Johnston, Marshall, Complete Chapters 1 to 14
ba ba ba ba ba ba
Version 1
ba 1
, TABLE OF CONTENTS ba ba
Part One: Discover Marketing Management
ba ba ba ba
CHAPTER 1: Marketing in Today’s Business Milieu
ba ba ba ba ba ba
CHAPTER 2: Marketing Foundations: Global, Ethical, Sustainable
ba ba ba ba ba ba
ba CHAPTER 3: Elements of Marketing Strategy, Planning, and Competition
ba ba ba ba ba ba ba ba
Part Two: Use Information to Drive Marketing Decisions
ba ba ba ba ba ba ba
CHAPTER 4: Market Research Essentials
ba ba ba ba
CHAPTER 5: CRM, Big Data, and Marketing Analytics CHAPTER
ba ba ba ba ba ba ba ba
ba 6: Understand Consumer and Business Markets CHAPTER 7:
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Segmentation, Target Marketing, and Positioning
ba ba ba ba ba
Part Three: Develop the Value Offering—The Product Experience
ba ba ba ba ba ba ba
b a CHAPTER 8: Product Strategy and New Product Development
ba ba ba ba ba ba ba
ba CHAPTER 9: Build the Brand ba ba ba ba
CHAPTER 10: Service as the Core Offering
ba ba ba ba ba ba
Part Four: Price and Deliver the Value Offering
ba ba ba ba ba ba ba
CHAPTER 11: Manage Pricing Decisions
ba ba ba ba
CHAPTER 12: Manage Marketing Channels, Logistics, and Supply Chain
ba ba ba ba ba ba ba ba
Part Five: Communicate the Value Offering
ba ba ba ba ba
CHAPTER 13: Promotion Essentials: Digital and Social Media Marketing
ba ba ba ba ba ba ba ba
ba CHAPTER 14: Promotion Essentials: Legacy Approaches and Personal Selling
ba ba ba ba ba ba ba ba
To get this COMPLETE PDF Email us at
ba ba ba ba ba ba ba
ba
Version 1 ba 2
,TEST BANK FOR b a ba
Marketing Management 4th EditionMark Johnston Greg Marshall b a b a b a b a b a b a
Chapter 1 b a
Student name: ba
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
ba ba ba ba ba ba ba ba ba b a ba ba ba ba ba
1) A commonly held misconception about marketing is that it is all about advertising and
ba ba ba ba ba ba ba ba ba ba ba ba ba
selling. b a
1) ba
⊚ b a b a true
⊚ b a b a false
Question Details ba
AACSB : Analytical Thinking Accessibility
ba ba ba ba
: Keyboard Navigation
ba ba
Learning Objective : 01-01 Identify typical misconceptions about marketing, why they persist, and the Topic
ba ba ba ba ba ba ba ba ba ba ba ba ba ba
: Marketing and Marketing Management Defined Bloom's
ba ba ba ba ba ba
: Remember
ba ba
Difficulty : 1 Easy ba ba ba
Gradable:automatic
ba b
a b
a
Source : Chapter 01 Test Bank > TF Qu. 01 A commonly held misconception about marketin...
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2) Marketing is relevant only to people in the organization who work directly in the marketing
ba b a ba ba ba ba ba ba ba ba ba ba ba ba
b a department.
2) ba
⊚ b a b a true
⊚ b a b a false
Question Details ba
AACSB : Analytical Thinking Accessibility
ba ba ba ba
: Keyboard Navigation Bloom's :
ba ba ba ba
Understand
Difficulty: 2Medium
ba b
a ba ba
Learning Objective : 01-01 Identify typical misconceptions about marketing, why they persist, and the Topic
ba ba ba ba ba ba ba ba ba ba ba ba ba ba
: Marketing and Marketing Management Defined
ba ba ba ba ba
Gradable : automatic
ba ba ba
Source : Chapter 01 T est Bank > TF Qu. 02 Marketing is relevant only to people in the ...
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Version 1 ba 3
, 3) The American Marketing Association defines marketing as “the activity, set of institutions,
ba ba ba ba ba ba ba ba ba ba ba
ba and processes for creating, communicating, delivering, and exchanging offerings that have
ba ba ba ba ba ba ba ba ba ba
b avalue for customers, clients, partners, and society at large.”
ba ba ba ba ba ba ba ba
3) ba
⊚ b a b a true
⊚ b a b a false
Question Details ba
AACSB : Analytical Thinking Accessibility
ba ba ba ba
: Keyboard Navigation
ba ba
Topic : Marketing and Marketing Management Defined
ba ba ba ba ba ba
Bloom's : Remember
ba ba ba
Difficulty : 1 Easy ba ba ba
Learning Objective : 01-02 Define what marketing and marketing management really are and how they con
ba ba ba ba ba ba ba ba ba ba ba ba ba ba ba
Gradable : automatic
ba ba ba
Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m...
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4) Peter Drucker stated that since it is the customer who defines value, the business enterprise has
ba ba ba ba ba ba ba ba ba ba ba ba ba ba ba
ba only two business functions: marketing and innovation.
ba ba ba ba ba ba
4) ba
⊚ b a b a true
⊚ b a b a false
Question Details ba
AACSB : Analytical Thinking Accessibility
ba ba ba ba
: Keyboard Navigation Bloom's :
ba ba ba ba
Remember
Difficulty : 1 Easy
ba ba ba ba
Topic : The Concept of Customer Value
ba ba ba ba ba ba
Learning Objective : 01-02 Define what marketing and marketing management really are and how they con
ba ba ba ba ba ba ba ba ba ba ba ba ba ba ba
Gradable : automatic
ba ba ba
Source : Chapter 01 Test Bank > TF Qu. 04 Peter Drucker stated that since it is the cu...
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5) Sustainability refers to business practices that prolong the life cycle of a product. ba ba ba b a ba b a ba ba ba b a ba ba
5) ba
⊚ true b a b a
⊚ false b a b a
Question Details ba
Accessibility : Keyboard Navigation ba ba ba
Bloom's : Understand
ba ba ba
Difficulty : 2 Medium ba ba ba
Topic : Marketing and Marketing Management Defined
ba ba ba ba ba ba
Learning Objective : 01-02 Define what marketing and marketing management really are and how they con
ba ba ba ba ba ba ba ba ba ba ba ba ba ba ba
AACSB : Ethics
ba ba ba
Gradable: automatic ba ba
Source : Chapter 01 Test Bank > TF Qu. 05 Sustainability refers to business practices ...
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To get this COMPLETE PDF Email us at
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ba
Version 1 ba 4
