D174 WGU
WGU - D174 Marketing Management Exam Study
Questions with Correct Answers 2025-2026
Triple Bottom Line (TBL) -Correct Answer ✔People, planet, profit
Primary activities in porter's value chain -Correct Answer ✔inbound logistics,
operations, outbound logistics, marketing and sales, service
Support Activities in porter's Value Chain -Correct Answer ✔firm infrastructure, human
resource management, technology development, procurement
What are the 7 steps in the marketing planning process? -Correct Answer ✔1. Align with
business plan
2. Situation analysis (SWOT)
3. Market research
4. Goals & objectives
5. Strategies
6. Implementation plans
7. Contingency planning
GE Business Screen -Correct Answer ✔A method of evaluating businesses along two
dimensions: (1) industry attractiveness and (2) competitive position; the more attractive
the industry and the more competitive the position, the more an organization should
invest in a business
Name all 5 of Porter's Five Forces -Correct Answer ✔1. Threat of Entry
2. Threat of Substitute
3. Supplier power
4. Buyer power
5. Competitive Rivalry
Threat of Entry -Correct Answer ✔one of porter's five forces that describes the risk that
potential competitors will enter an industry
Threat of Substitutes -Correct Answer ✔one of porter's five forces that describes the
idea that products or services available from outside the given industry will come close
to meeting the needs of current customers
supplier power -Correct Answer ✔one of porter's five forces that describes the suppliers'
ability to influence the prices they charge for supplies
buyer power -Correct Answer ✔one of porter's five forces that describes the ability of
buyers to affect the price they must pay for an item
D174 WGU
, D174 WGU
competitive rivalry -Correct Answer ✔one of porter's five forces that describes the
ongoing set of competitive actions and competitive responses that occur among firms
as they maneuver for an advantageous market position
Ansoff Matrix -Correct Answer ✔Analytical tool that helps managers to devise their
product and market growth strategies
Marketing penetration -Correct Answer ✔a strategy in the ANSOFF matrix that
emphasizes increasing sales of existing products to existing markets
Marketing development -Correct Answer ✔a strategy in the ANSOFF matrix that
emphasizes introducing existing products to new markets
Product development -Correct Answer ✔a strategy in the ANSOFF matrix that
emphasizes selling new products in existing markets
diversification -Correct Answer ✔a strategy in the ANSOFF matrix that emphasizes both
new products and new markets
Global Experience Learning Curve -Correct Answer ✔An understanding of marketing
beyond home markets develops over time as a company gets more international
business experience.
No Foreign Marketing -Correct Answer ✔a stage in the global experience learning curve
describing a marketing approach focused solely on domestic or local markets, no effort
to expand into foreign markets
foreign marketing -Correct Answer ✔a stage in the global experience learning curve that
involves a formal international strategy by expanding into foreign markets where they
already have established customers
international marketing -Correct Answer ✔a stage in the global experience learning
curve that involves manufacturing products outside of domestic market
global marketing -Correct Answer ✔a stage in the global experience learning curve that
involves viewing all global markets as one market with many different segments
Exporting -Correct Answer ✔the most common global entry strategy that involves
producing goods in one country and selling them in another
Franchising -Correct Answer ✔a global entry strategy that involves a contractual
agreement between a franchisor and a franchisee that allows the franchisee to operate
a business using a name and format developed and supported by the franchisor.
D174 WGU
WGU - D174 Marketing Management Exam Study
Questions with Correct Answers 2025-2026
Triple Bottom Line (TBL) -Correct Answer ✔People, planet, profit
Primary activities in porter's value chain -Correct Answer ✔inbound logistics,
operations, outbound logistics, marketing and sales, service
Support Activities in porter's Value Chain -Correct Answer ✔firm infrastructure, human
resource management, technology development, procurement
What are the 7 steps in the marketing planning process? -Correct Answer ✔1. Align with
business plan
2. Situation analysis (SWOT)
3. Market research
4. Goals & objectives
5. Strategies
6. Implementation plans
7. Contingency planning
GE Business Screen -Correct Answer ✔A method of evaluating businesses along two
dimensions: (1) industry attractiveness and (2) competitive position; the more attractive
the industry and the more competitive the position, the more an organization should
invest in a business
Name all 5 of Porter's Five Forces -Correct Answer ✔1. Threat of Entry
2. Threat of Substitute
3. Supplier power
4. Buyer power
5. Competitive Rivalry
Threat of Entry -Correct Answer ✔one of porter's five forces that describes the risk that
potential competitors will enter an industry
Threat of Substitutes -Correct Answer ✔one of porter's five forces that describes the
idea that products or services available from outside the given industry will come close
to meeting the needs of current customers
supplier power -Correct Answer ✔one of porter's five forces that describes the suppliers'
ability to influence the prices they charge for supplies
buyer power -Correct Answer ✔one of porter's five forces that describes the ability of
buyers to affect the price they must pay for an item
D174 WGU
, D174 WGU
competitive rivalry -Correct Answer ✔one of porter's five forces that describes the
ongoing set of competitive actions and competitive responses that occur among firms
as they maneuver for an advantageous market position
Ansoff Matrix -Correct Answer ✔Analytical tool that helps managers to devise their
product and market growth strategies
Marketing penetration -Correct Answer ✔a strategy in the ANSOFF matrix that
emphasizes increasing sales of existing products to existing markets
Marketing development -Correct Answer ✔a strategy in the ANSOFF matrix that
emphasizes introducing existing products to new markets
Product development -Correct Answer ✔a strategy in the ANSOFF matrix that
emphasizes selling new products in existing markets
diversification -Correct Answer ✔a strategy in the ANSOFF matrix that emphasizes both
new products and new markets
Global Experience Learning Curve -Correct Answer ✔An understanding of marketing
beyond home markets develops over time as a company gets more international
business experience.
No Foreign Marketing -Correct Answer ✔a stage in the global experience learning curve
describing a marketing approach focused solely on domestic or local markets, no effort
to expand into foreign markets
foreign marketing -Correct Answer ✔a stage in the global experience learning curve that
involves a formal international strategy by expanding into foreign markets where they
already have established customers
international marketing -Correct Answer ✔a stage in the global experience learning
curve that involves manufacturing products outside of domestic market
global marketing -Correct Answer ✔a stage in the global experience learning curve that
involves viewing all global markets as one market with many different segments
Exporting -Correct Answer ✔the most common global entry strategy that involves
producing goods in one country and selling them in another
Franchising -Correct Answer ✔a global entry strategy that involves a contractual
agreement between a franchisor and a franchisee that allows the franchisee to operate
a business using a name and format developed and supported by the franchisor.
D174 WGU
