[TYPE THE COMPANY NAME]
MNM3709 Assignment
1 (100% COMPLETE
ANSWERS) Semester
1 2025 - DUE 3 April
2025
NO PLAGIARISM
[Pick the date]
[Type the abstract of the document here. The abstract is typically a short summary of the contents of
the document. Type the abstract of the document here. The abstract is typically a short summary of
the contents of the document.]
, Book
Strategic Marketing Decisions in Global Markets
Strategic Marketing - MNM3709 Assignment 1 Semester 1 2025 - DUE 3 April
2025 ;100 % TRUSTED workings, Expert Solved, Explanations and Solutions.
QUESTION 1 Conduct an external analysis of Signature Restaurant for 2025
and beyond. Your answer should include the theoretical discussion of what
an external analysis is in strategic marketing (2 marks) and practical
examples of five opportunities and five threats that could impact the
restaurants
future success (10 marks). [Marking rubric on page 6]. [12]
External Analysis of Signature Restaurant for 2025 and Beyond
Theoretical Discussion of External Analysis in Strategic Marketing (2 marks)
External analysis in strategic marketing involves evaluating factors outside a business that can
impact its performance and strategic direction. This process helps businesses identify
opportunities (favorable external factors) and threats (challenges that could hinder success).
External analysis typically includes frameworks like PESTEL (Political, Economic, Social,
Technological, Environmental, and Legal) analysis and Porter’s Five Forces, which help
businesses understand the competitive landscape and external influences on operations.
By analyzing market trends, competitors, consumer behavior, and economic conditions,
businesses like Signature Restaurant can develop strategies to leverage opportunities and
mitigate risks.
Five Opportunities and Five Threats for Signature Restaurant (10 marks)
Opportunities:
1. Growing Tourism Industry:
o Increased international and domestic tourism in 2025 could drive higher foot
traffic to Signature Restaurant.
2. Rising Demand for Premium Dining Experiences:
o Consumers are increasingly seeking high-quality, fine-dining experiences,
creating an opportunity for Signature Restaurant to position itself as a luxury
dining destination.
3. Advancements in Technology and Digital Marketing:
o Utilizing AI-driven customer service, personalized promotions, and online
reservations can enhance customer engagement and improve the dining
experience.
4. Sustainability and Ethical Sourcing Trends:
MNM3709 Assignment
1 (100% COMPLETE
ANSWERS) Semester
1 2025 - DUE 3 April
2025
NO PLAGIARISM
[Pick the date]
[Type the abstract of the document here. The abstract is typically a short summary of the contents of
the document. Type the abstract of the document here. The abstract is typically a short summary of
the contents of the document.]
, Book
Strategic Marketing Decisions in Global Markets
Strategic Marketing - MNM3709 Assignment 1 Semester 1 2025 - DUE 3 April
2025 ;100 % TRUSTED workings, Expert Solved, Explanations and Solutions.
QUESTION 1 Conduct an external analysis of Signature Restaurant for 2025
and beyond. Your answer should include the theoretical discussion of what
an external analysis is in strategic marketing (2 marks) and practical
examples of five opportunities and five threats that could impact the
restaurants
future success (10 marks). [Marking rubric on page 6]. [12]
External Analysis of Signature Restaurant for 2025 and Beyond
Theoretical Discussion of External Analysis in Strategic Marketing (2 marks)
External analysis in strategic marketing involves evaluating factors outside a business that can
impact its performance and strategic direction. This process helps businesses identify
opportunities (favorable external factors) and threats (challenges that could hinder success).
External analysis typically includes frameworks like PESTEL (Political, Economic, Social,
Technological, Environmental, and Legal) analysis and Porter’s Five Forces, which help
businesses understand the competitive landscape and external influences on operations.
By analyzing market trends, competitors, consumer behavior, and economic conditions,
businesses like Signature Restaurant can develop strategies to leverage opportunities and
mitigate risks.
Five Opportunities and Five Threats for Signature Restaurant (10 marks)
Opportunities:
1. Growing Tourism Industry:
o Increased international and domestic tourism in 2025 could drive higher foot
traffic to Signature Restaurant.
2. Rising Demand for Premium Dining Experiences:
o Consumers are increasingly seeking high-quality, fine-dining experiences,
creating an opportunity for Signature Restaurant to position itself as a luxury
dining destination.
3. Advancements in Technology and Digital Marketing:
o Utilizing AI-driven customer service, personalized promotions, and online
reservations can enhance customer engagement and improve the dining
experience.
4. Sustainability and Ethical Sourcing Trends:
