MMC 2000 FSU Exam 3 - Chapters 12, 13, and 15
(Clayton)
1. US advertisers and marketers spend nearly
500 billion
$
a year trying to get your attention and influence
your decisions.
2. We encounter commercial messages a day 5,000
- as opposed to 560 a day in 1971
3. mediated messages paid for by and Advertising
identified with a business or institution that
seeks to increase the likelihood that those
who consume those messages will act or
think as the advertiser wishes
4. 1625 first newsbook containing ads The Weekly News
5. began selling advertising space in the Ben Franklin
Pennsylvania Gazette in 1735
6. recognized in 1841 that merchants needed to
Volney B. Palmer
reach consumers beyond their local
newspaper reader- ship... the advertising
agency had been invented
13,000
7. In the year 1880 alone, there were
applications for more than U.S.
copyrights and patents
8. By the turn of the century, were financially sup- magazines
ported primarily by their advertisers rather than
by their readers
9. First radio ad broadcasted on in 1922. WEAF
10. 1. natural way to keep radio "free" 2. advertisin
1/
30
, MMC 2000 FSU Exam 3 - Chapters 12, 13, and 15
(Clayton)
g agencies virtually took over broadcast- ing, 3 ways radio was
producing the shows in which the impor- tant to
commercials appeared
advertising
2/
30
, MMC 2000 FSU Exam 3 - Chapters 12, 13, and 15
(Clayton)
3. money poured into the industry, permitted
it to survive during the Depression
11. The stock market crashed in 1929, and by the 2/3
1933 advertising had lost nearly of its
revenues
12. Production of consumer products came to a near halt during
WWII
and traditional advertising was limited
13. In 1941 several national spend more
advertising and media associations than
joined to develop the
, which used its of his or
exper- tise to promote numerous government her life just
programs. Its best-known campaign, however, watching
was on behalf of the sale of war bonds television
commercia
14. The largest campaign to date for a single item, ls
the
program sold over 800 million, 18. Advertising
totaling is
$45 billion everywher
e, and it
15. , by virtue of the fact that interferes
con- sumers could see and hear the product in with and
action, were different from the advertising of alters our
all other media daily
experience
16. the aspect of an advertised product that sets
s.
it apart from other brands in the same
Advertising
product category
is
17. The typical individual living in the US will
3/
30
(Clayton)
1. US advertisers and marketers spend nearly
500 billion
$
a year trying to get your attention and influence
your decisions.
2. We encounter commercial messages a day 5,000
- as opposed to 560 a day in 1971
3. mediated messages paid for by and Advertising
identified with a business or institution that
seeks to increase the likelihood that those
who consume those messages will act or
think as the advertiser wishes
4. 1625 first newsbook containing ads The Weekly News
5. began selling advertising space in the Ben Franklin
Pennsylvania Gazette in 1735
6. recognized in 1841 that merchants needed to
Volney B. Palmer
reach consumers beyond their local
newspaper reader- ship... the advertising
agency had been invented
13,000
7. In the year 1880 alone, there were
applications for more than U.S.
copyrights and patents
8. By the turn of the century, were financially sup- magazines
ported primarily by their advertisers rather than
by their readers
9. First radio ad broadcasted on in 1922. WEAF
10. 1. natural way to keep radio "free" 2. advertisin
1/
30
, MMC 2000 FSU Exam 3 - Chapters 12, 13, and 15
(Clayton)
g agencies virtually took over broadcast- ing, 3 ways radio was
producing the shows in which the impor- tant to
commercials appeared
advertising
2/
30
, MMC 2000 FSU Exam 3 - Chapters 12, 13, and 15
(Clayton)
3. money poured into the industry, permitted
it to survive during the Depression
11. The stock market crashed in 1929, and by the 2/3
1933 advertising had lost nearly of its
revenues
12. Production of consumer products came to a near halt during
WWII
and traditional advertising was limited
13. In 1941 several national spend more
advertising and media associations than
joined to develop the
, which used its of his or
exper- tise to promote numerous government her life just
programs. Its best-known campaign, however, watching
was on behalf of the sale of war bonds television
commercia
14. The largest campaign to date for a single item, ls
the
program sold over 800 million, 18. Advertising
totaling is
$45 billion everywher
e, and it
15. , by virtue of the fact that interferes
con- sumers could see and hear the product in with and
action, were different from the advertising of alters our
all other media daily
experience
16. the aspect of an advertised product that sets
s.
it apart from other brands in the same
Advertising
product category
is
17. The typical individual living in the US will
3/
30
