MGT 6311- DIGITAL MARKETING EXAM LATEST QUESTIONS AND CORRECT ANSWERS

MGT 6311- DIGITAL MARKETING EXAM
LATEST QUESTIONS AND CORRECT
ANSWERS

Marketing - CORRECT ANSWER Creation and
satisfaction of demand for a product or service.


Digital Marketing - CORRECT ANSWER Utilizing the
internet and other digital channels to drive demand
for products and services


Strategy - CORRECT ANSWER Set of ideas that outline
how a product or brand will meet its objectives


Tactic - CORRECT ANSWER A specific action or method
that contributes to achieving a goal.


Components of GOST strategy - CORRECT ANSWER
Goals

,Objectives

Strategies

Tactics


What are the Five Cs? - CORRECT ANSWER Customers

Company

Collaborators

Competitors

Context


Customers (5 Cs) - CORRECT ANSWER Potential buyers
with wants and needs that the company aims to fulfill
with its offerings


Business vs. non-business buyers

,Company (5 Cs) - CORRECT ANSWER The org or
business unit providing certain goods or services


Look internally at messaging, positioning, etc.


SWOT - CORRECT ANSWER Strength, Weakness,
Opportunities, Threats


Competitors (5 Cs) - CORRECT ANSWER Orgs that offer
products or services that aim to fulfill the same
wants/needs of the same customers as the company's
offering


Collaborators (5 Cs) - CORRECT ANSWER External
business entities that work with the company to
create value for customers

, Context (5 Cs) - CORRECT ANSWER The environment in
which the company operates and its associated
elements


What does PESTEL stand for? - CORRECT ANSWER
Political

Economic

Sociocultural

Technological
Ecological

Legal


What are the steps of a customer marketing model? -
CORRECT ANSWER Awareness

Interest & Engagement

Acquisition

Customer Segmentation