MNM3709
ASSIGNMENT 1 SEMESTER 1 2025
UNIQUE NO.
DUE DATE: 3 APRIL 2025
, MNM3709
Assignment 1 Semester 1 2025
Unique Number:
Due Date: 3 April 2025
Strategic Marketing
QUESTION 1: External Analysis
1. Theoretical Discussion of External Analysis in Strategic Marketing (2 marks)
An external analysis in strategic marketing involves evaluating the factors outside an
organization that can influence its operations and strategy. It helps to identify
opportunities and threats from the external environment, such as market trends,
competitors, customer preferences, economic factors, and social and technological
changes. Tools like the PESTEL analysis (Political, Economic, Social, Technological,
Environmental, Legal) or SWOT analysis are typically used to perform this analysis.
2. Practical Examples of Opportunities and Threats (10 marks)
Opportunities (5 examples):
1. Growing Trend of Health-Conscious Consumers: With increasing awareness
of health and wellness, Signature Restaurant can develop a menu that caters to
health-conscious consumers, such as offering organic, low-calorie, or plant-
based options.
2. Rise of Food Delivery Services: Expanding into food delivery platforms like
UberEats or DoorDash could help Signature Restaurant reach more customers,
especially in the current post-pandemic landscape.
ASSIGNMENT 1 SEMESTER 1 2025
UNIQUE NO.
DUE DATE: 3 APRIL 2025
, MNM3709
Assignment 1 Semester 1 2025
Unique Number:
Due Date: 3 April 2025
Strategic Marketing
QUESTION 1: External Analysis
1. Theoretical Discussion of External Analysis in Strategic Marketing (2 marks)
An external analysis in strategic marketing involves evaluating the factors outside an
organization that can influence its operations and strategy. It helps to identify
opportunities and threats from the external environment, such as market trends,
competitors, customer preferences, economic factors, and social and technological
changes. Tools like the PESTEL analysis (Political, Economic, Social, Technological,
Environmental, Legal) or SWOT analysis are typically used to perform this analysis.
2. Practical Examples of Opportunities and Threats (10 marks)
Opportunities (5 examples):
1. Growing Trend of Health-Conscious Consumers: With increasing awareness
of health and wellness, Signature Restaurant can develop a menu that caters to
health-conscious consumers, such as offering organic, low-calorie, or plant-
based options.
2. Rise of Food Delivery Services: Expanding into food delivery platforms like
UberEats or DoorDash could help Signature Restaurant reach more customers,
especially in the current post-pandemic landscape.
