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What is a star report - Answer- ✔✔compare subject property's performance to
competitive set and one or more surrounding industry segments
star reports are usually generated when? - Answer- ✔✔each month, week, and/or day
ad-hoc reports are - Answer- ✔✔provide historic info used for feasibility studies, impact
analyses, etc.
difference between ad-hoc and destination reports - Answer- ✔✔destination reports
provide ongoing performance info
destination reports can be obtained each - Answer- ✔✔week or month
the most popular ad-hoc report - Answer- ✔✔trend report
trend reports display - Answer- ✔✔monthly performance data for 6 years, 11 or 27
years can be requested and also segmentation data
3 options for selecting hotels for a trend report: - Answer- ✔✔1) standard industry
segment
2) selection based upon wide range of variables
3) choose specific group of individual properties
special options for selecting hotels include - Answer- ✔✔third-party lists and radial
trends
radial trends - Answer- ✔✔you provide specific destination and request all hotels within
a distance of that center point
if your competitive set of hotels do not submit data, then - Answer- ✔✔data will not
appear for that month.
for trend reports, how many participating hotels must you choose? - Answer- ✔✔4
for trend reports, a single hotel, chain, or parent company cannot account for more than
- Answer- ✔✔40, 40, 60 (US)
50, 50, 60 (non-NA)
, sufficiency and percentage rules for trend reports are meant to - Answer- ✔✔protect
confidentiality of the data
if you request multiple trend reports, hotels you select must differ by - Answer- ✔✔2 or
more participating hotels
by default, a trend report includes - Answer- ✔✔monthly data and 12 month moving
average
you may request what other timeframe data for trend reports? - Answer- ✔✔quarterly,
daily, weekday/end, segmentation
standard trend report - Answer- ✔✔begins in 2008
extended trend report - Answer- ✔✔begins in 2000
full trend report - Answer- ✔✔begins in 1987
for trend reports, daily data is available from what year forward? - Answer- ✔✔2000
for trend reports, segmentation data is available from what year forward? - Answer-
✔✔2004
normal turn-around time for trend report - Answer- ✔✔2 business days
trend reports are in what format - Answer- ✔✔excel
to rerun a trend, you must change the group of hotels by - Answer- ✔✔2 or more
comparative trend - Answer- ✔✔you can select 2 groups of hotels and it makes it easy
to compare one group to a second group
if you generate a trend and some of the hotels you chose do not participate, star will use
- Answer- ✔✔"modeled" data
destination reports are most often received by - Answer- ✔✔tourism organizations
valid ways to select hotels for trend reports - Answer- ✔✔1)specify industry segment
such as country, market, or tract
2)specify query based upon variables
3)obtain participation list and pick properties
which is not a valid type of data you can request in addition to monthly data on a trend
report - Answer- ✔✔weekly data