BCOR 350 FINAL EXAM 2025
QUESTIONS AND ANSWERS 100%
CORRECT.
, Businesses during the Great Depression saw sales plummet. This firm created one of
the most successful campaigns in history; an ad campaign that would motivate men to
purchase their products. The slogan still used today was developed by this firm: -
ANSWERB. DeBeers, " A diamond is Forever"
The post-purchase anxiety that consumers typically experience when the purchase
result is inconsistent with their attitudes, beliefs and values is known as: - ANSWERC.
Cognitive dissonance
The process of gathering and interpreting information relating to your product, its
competitors and the users is known as Market research. - ANSWERTrue
Marketers may segment the market using any base or variable, if the segment meets
four key criteria. All of the following apply in this case, Except: - ANSWERE. All of the
above are correct
Which of the following is NOT true of convenience products? - ANSWERC. They are
heterogeneous and have differences in style and price
Often in the ________phase of the Product Life Cycle, the marketer must pay
significant attention to distribution to accommodate the growing number of customers
seeking the product. - ANSWERB. Growth
All of the following are examples of direct marketing EXCEPT: - ANSWERE. All of the
above are correct
According to communication theory, when the message is received by another process,
a _________________process occurs. - ANSWERB. Decoding
Of all the marketing decisions, the one decision that has the most direct effect on the
bottom line is ______________. - ANSWERC. Pricing
What type of distribution method is best for products that are common, and are
purchased by many consumers on a very frequent basis? - ANSWERC. Intensive
distribution
Why does direct investment as a global market entry strategy require the greatest
involvement on the part of the firm? - ANSWERC. It requires the firm to buy the land,
build the facility and operate the business on an ongoing basis in a foreign market.
As a consumer who wishes to purchase something from a retailer, we have the
following expectation(s): - ANSWERD. A and C are correct
QUESTIONS AND ANSWERS 100%
CORRECT.
, Businesses during the Great Depression saw sales plummet. This firm created one of
the most successful campaigns in history; an ad campaign that would motivate men to
purchase their products. The slogan still used today was developed by this firm: -
ANSWERB. DeBeers, " A diamond is Forever"
The post-purchase anxiety that consumers typically experience when the purchase
result is inconsistent with their attitudes, beliefs and values is known as: - ANSWERC.
Cognitive dissonance
The process of gathering and interpreting information relating to your product, its
competitors and the users is known as Market research. - ANSWERTrue
Marketers may segment the market using any base or variable, if the segment meets
four key criteria. All of the following apply in this case, Except: - ANSWERE. All of the
above are correct
Which of the following is NOT true of convenience products? - ANSWERC. They are
heterogeneous and have differences in style and price
Often in the ________phase of the Product Life Cycle, the marketer must pay
significant attention to distribution to accommodate the growing number of customers
seeking the product. - ANSWERB. Growth
All of the following are examples of direct marketing EXCEPT: - ANSWERE. All of the
above are correct
According to communication theory, when the message is received by another process,
a _________________process occurs. - ANSWERB. Decoding
Of all the marketing decisions, the one decision that has the most direct effect on the
bottom line is ______________. - ANSWERC. Pricing
What type of distribution method is best for products that are common, and are
purchased by many consumers on a very frequent basis? - ANSWERC. Intensive
distribution
Why does direct investment as a global market entry strategy require the greatest
involvement on the part of the firm? - ANSWERC. It requires the firm to buy the land,
build the facility and operate the business on an ongoing basis in a foreign market.
As a consumer who wishes to purchase something from a retailer, we have the
following expectation(s): - ANSWERD. A and C are correct
