BCOR 350 EXAM 1 EXAM QUESTIONS
AND ANSWERS 100% CORRECT
, according to the text a market is defined as:
a. a place to buy products
b. the buyers of the products that a company develops, promotes, prices and distributes
c. the specific group of customers on whom an organization focuses it's marketing
efforts
d. a group of individuals and/or organizations that have needs for products in a product
class and have the ability, willingness, and authority to purchase those products
e. the percentage of a group of customers that actually buys a specific product from a
specific company - ANSWERd. a group of individuals and/or organizations that have
needs for products in a product class and have the ability, willingness and authority to
purchase those products
you believe one of the most effective ways to remind your staff about key marketing
concepts and objectives to give them desk plaques with simple phrases. you want to
create a phrase that reminds them that their primary focus should be creating customer
value. which phrase best tells the story of what customer value is? - ANSWERcustomer
value= customer benefits - customer costs
who drafted the consumer bill of rights? - ANSWERJohn F Kennedy
warnings on television commercials for prescription drugs include a list of sometimes
grotesque side effects that are possible when taking that particular drug. the consumer
right to ____________________ most applies to these commercials. - ANSWERbe
informed
marketers who view political forces as beyond their control are taking a(n)
______________ response toward these forces - ANSWERreactive
the element of the marketing mix used to increase awareness of a product or company
is? - ANSWERpromotion
discretionary income is associated with all of the following except:
a. automobiles
b. education
c. pets
d. furniture
e. food - ANSWERfood
the marketing concept affects:
a. just the marketing department
b. all organizational activities
c. only marketing and finance
d. only production and marketing
AND ANSWERS 100% CORRECT
, according to the text a market is defined as:
a. a place to buy products
b. the buyers of the products that a company develops, promotes, prices and distributes
c. the specific group of customers on whom an organization focuses it's marketing
efforts
d. a group of individuals and/or organizations that have needs for products in a product
class and have the ability, willingness, and authority to purchase those products
e. the percentage of a group of customers that actually buys a specific product from a
specific company - ANSWERd. a group of individuals and/or organizations that have
needs for products in a product class and have the ability, willingness and authority to
purchase those products
you believe one of the most effective ways to remind your staff about key marketing
concepts and objectives to give them desk plaques with simple phrases. you want to
create a phrase that reminds them that their primary focus should be creating customer
value. which phrase best tells the story of what customer value is? - ANSWERcustomer
value= customer benefits - customer costs
who drafted the consumer bill of rights? - ANSWERJohn F Kennedy
warnings on television commercials for prescription drugs include a list of sometimes
grotesque side effects that are possible when taking that particular drug. the consumer
right to ____________________ most applies to these commercials. - ANSWERbe
informed
marketers who view political forces as beyond their control are taking a(n)
______________ response toward these forces - ANSWERreactive
the element of the marketing mix used to increase awareness of a product or company
is? - ANSWERpromotion
discretionary income is associated with all of the following except:
a. automobiles
b. education
c. pets
d. furniture
e. food - ANSWERfood
the marketing concept affects:
a. just the marketing department
b. all organizational activities
c. only marketing and finance
d. only production and marketing
