BCOR 350 FINAL EXAM REVIEW 100%
ACCURATE.
, Perception is a process that begins with consumer exposure and attention to marketing
stimuli and ends with consumer___________. - ANSWERinterpretation
A counterculture falls within, but not against, mainstream culture. T/F - ANSWERFalse
The concept______ has encouraged one make-up brand, Shiseido, to market its make-
up products to _______. - ANSWERgender fluidity; males and females
The introduction of the new C-Class sedan(MSRP $39k compared with $95K for the S-
Class sedan) by Mercedes-Benz shows how the company provides a "new luxury"
goods for less affluent consumers. This real world example illustrates: - ANSWERclass-
to-mass
Which of the following is NOT used to classify McGuire's psychological motives?
a. is the mode of motivation cognitive or affective?
b. is the motive focused on preservation of the status quo or on growth?
c. is this behavior actively initiated or in response to the environment?
d. is the outcome of the behavior temporary or permanent? - ANSWERd. is the outcome
of the behavior temporary or permanent
What are the bases for subculture in the United States? - ANSWEREthnic group,
religions, geographic areas, generations
Bourdieu suggests that social class should actually be a measure of: - ANSWERsocial,
economic, and cultural capital
The idea behind ____ is that different parts of our brain are better suited for focused
versus non-focused attention. - ANSWERHemispheric lateralization
What factor affecting attention includes stimuli in the environment other than the focal
stimulus (i.e. the ad or package) and temporary characteristics of the individual that are
induced by the environment, such as time pressures or a crowded store? -
ANSWERsituational factors
If you get an 'A' on your exam, you are likely to attribute the grade internally.
Alternatively, if you fail your exam, you are more likely to attribute the outcome
externally. Which theory predicts this relationship? - ANSWERattribution theory
Alex is hungry, and this inner force is making him search for the typer of food he wants
to eat. He decides that an Arby's roast beef sandwich will satisfy his hunger. This inner
force that is compelling him to search for food is known as a _______. -
ANSWERMotive
ACCURATE.
, Perception is a process that begins with consumer exposure and attention to marketing
stimuli and ends with consumer___________. - ANSWERinterpretation
A counterculture falls within, but not against, mainstream culture. T/F - ANSWERFalse
The concept______ has encouraged one make-up brand, Shiseido, to market its make-
up products to _______. - ANSWERgender fluidity; males and females
The introduction of the new C-Class sedan(MSRP $39k compared with $95K for the S-
Class sedan) by Mercedes-Benz shows how the company provides a "new luxury"
goods for less affluent consumers. This real world example illustrates: - ANSWERclass-
to-mass
Which of the following is NOT used to classify McGuire's psychological motives?
a. is the mode of motivation cognitive or affective?
b. is the motive focused on preservation of the status quo or on growth?
c. is this behavior actively initiated or in response to the environment?
d. is the outcome of the behavior temporary or permanent? - ANSWERd. is the outcome
of the behavior temporary or permanent
What are the bases for subculture in the United States? - ANSWEREthnic group,
religions, geographic areas, generations
Bourdieu suggests that social class should actually be a measure of: - ANSWERsocial,
economic, and cultural capital
The idea behind ____ is that different parts of our brain are better suited for focused
versus non-focused attention. - ANSWERHemispheric lateralization
What factor affecting attention includes stimuli in the environment other than the focal
stimulus (i.e. the ad or package) and temporary characteristics of the individual that are
induced by the environment, such as time pressures or a crowded store? -
ANSWERsituational factors
If you get an 'A' on your exam, you are likely to attribute the grade internally.
Alternatively, if you fail your exam, you are more likely to attribute the outcome
externally. Which theory predicts this relationship? - ANSWERattribution theory
Alex is hungry, and this inner force is making him search for the typer of food he wants
to eat. He decides that an Arby's roast beef sandwich will satisfy his hunger. This inner
force that is compelling him to search for food is known as a _______. -
ANSWERMotive
