CAIB 4 Terms Questions And Answers
Defineeaepartnership,ewhateareetheetwoetypeseofepartnerships?e-eCORRECTeeANSWER-
Aepartnershipeiseaevoluntaryeassociationeofetwoeoremoreepersonsewhoeareeco-
ownerseofeaebusiness.
Generaleandelimited.
DefineeDemographicseandeliste6esubtypes,eexplaineeach:e-eCORRECTeeANSWER-
Groupingeclientsetogetherebasedeonepersonaleinformationesucheaseage,egender,elife-
cycle,eeducation,eoccupation,eethnicity.
DefineeeacheaspecteofeSMARTegoalse-eCORRECTeeANSWER-Specifice-
eClearlyestateewhateisetoebeeaccomplished
Measurablee-eMustebeecapableeofebeingemeasured
Actionablee-eMustebeeclearewhatespecificallyeiseexpected
Realistice-eMustebelieveethateitecanebeeachieved
Timelye-eCompletionedateeoretimeeframe
Discussebankeaccountseandehandlingeofepremiumse-eCORRECTeeANSWER-
Provincialelegislationegovernsehowepremiumefundseareehandled.eBrokeragesemustehaveetw
oebankeaccounts.eOneeiseaneoperatingeaccount,eandeoneeiseaetrusteaccount.eWithdrawalseca
neonlyebeebrokeragesecommissions,enetepremiums,eanderefunds.
DiscusseMarketingeaseaeStrategye-eCORRECTeeANSWER-
Strategiceaboutewhateyou'reemarketingebye-
eMarketesegmentation,eDifferentiation,eMarketePositioning
Discussemarketingeaseaetoolkit.eWhateareetheefourePs?e-eCORRECTeeANSWER-
Price,eplace,eproduct,eandepromotioneIfeyouehaeetheefourePseineorder,etheeclientsewillecome.
DiscussemarketingeaseCulture.e-eCORRECTeeANSWER-
Everythingewithinetheecompanyeisefocussedeonebuildingeclientesatisfaction.eTheyewantetheire
clientsetoebeeretained,eandealsoetoerecommendetheecompanyetoeothers.
Discusseratificatione-eCORRECTeeANSWER-
Ratificationetakeseplaceewheneaebrokerestepseoutsideetheireauthorityetoebindeaeriskeandethee
company,ewithefulleknowledgeeofethisemisstep,eagreesetoeplaceecoverageeunderetheetermset
hatetheebrokereset,ebackdatedetoetheedayetheeagreementewasemadeewithetheeclient.
, Discussethreeewayseinewhichehaveechangedetheeeffectivenesseofebrokerages:e-
eCORRECTeeANSWER-1)eEnhanceeprofitability
2)eBuildeclienterelationships
3)eImproveseeffectiveness
Discussewhyeiteisenoteeffectiveetoehaveemultipleecompanyerepresentation.e-
eCORRECTeeANSWER-
Lessepremiumewitheeachecompany,eaesingleelossemayeaffectelosseratioedrastically,ecustome
rsedon'tecareeifeyouerepresentealleavailableeoutfits.
Explaine"scanningetheeexternaleenvironment"eandeitsetwoesubecategories.e-
eCORRECTeeANSWER-
Scanningetheeexternaleenvironmentelookseatetheecompetitiveeenvironmenteandeattemptsetoe
identifyeopportunitieseandethreats.
Theyelookeatetheedistanteenvironmenteandeneareenvironments.
Explaineaeproducte(3epoints):e-eCORRECTeeANSWER-
Whicheproductelinesedoeweeoffer,eservicesesurroundingecoreeproducts,etheechoiceeofebrand
setoeoffer.eNotejustetheecontracteofeinsurance,eit'setheeservicesearoundetheeproduct.
Explainecommunicatingeaseaeleader.e-eCORRECTeeANSWER-
Iteiseaneinteractiveeexchangeeofeverbaleandenon-
verbaleinfo.eManagersemustecommunicateeopenlyeandeeffectively,eandeitemustebeetwoeway,e
nonestressful,eanderespectful.
Explaineflexibilitye-eCORRECTeeANSWER-
Aegoodeplanemustealloweforemodificationeaseiteiseimplemented.
ExplaineGeneraleandeLimitedePartnershipse-eCORRECTeeANSWER-Generale-
eAllepartnerseareegeneralewitheequalerightseanderesponsibilitiesewithinetheecompany
Limitede-
eAteleasteoneegeneraleandeoneelimited.eTheelimitedeareelimitedetoetheeamounteofetheireinvest
ment.
ExplaineHiringe-eCORRECTeeANSWER-
Givingeandeformalelettereofeoffereandeobtainingeaenon-piracyeagreement.
ExplainePeoplee-eCORRECTeeANSWER-
Theeemployeesewhoeinteractewitheclientseareeaekeyefactoreinebuildingeaelongetermerelationsh
ip.
Explaineplace:e-eCORRECTeeANSWER-
Usedetoebeethatetheebrokerageehadetoedecideewhereetheebranchewouldebeeandewhenetoebeeo
pen.eNoweiteshouldefactoreinewhethereorenoteaecallecentreeiseneededeandeifeaneonlineepresen
ceeiseneeded.
Defineeaepartnership,ewhateareetheetwoetypeseofepartnerships?e-eCORRECTeeANSWER-
Aepartnershipeiseaevoluntaryeassociationeofetwoeoremoreepersonsewhoeareeco-
ownerseofeaebusiness.
Generaleandelimited.
DefineeDemographicseandeliste6esubtypes,eexplaineeach:e-eCORRECTeeANSWER-
Groupingeclientsetogetherebasedeonepersonaleinformationesucheaseage,egender,elife-
cycle,eeducation,eoccupation,eethnicity.
DefineeeacheaspecteofeSMARTegoalse-eCORRECTeeANSWER-Specifice-
eClearlyestateewhateisetoebeeaccomplished
Measurablee-eMustebeecapableeofebeingemeasured
Actionablee-eMustebeeclearewhatespecificallyeiseexpected
Realistice-eMustebelieveethateitecanebeeachieved
Timelye-eCompletionedateeoretimeeframe
Discussebankeaccountseandehandlingeofepremiumse-eCORRECTeeANSWER-
Provincialelegislationegovernsehowepremiumefundseareehandled.eBrokeragesemustehaveetw
oebankeaccounts.eOneeiseaneoperatingeaccount,eandeoneeiseaetrusteaccount.eWithdrawalseca
neonlyebeebrokeragesecommissions,enetepremiums,eanderefunds.
DiscusseMarketingeaseaeStrategye-eCORRECTeeANSWER-
Strategiceaboutewhateyou'reemarketingebye-
eMarketesegmentation,eDifferentiation,eMarketePositioning
Discussemarketingeaseaetoolkit.eWhateareetheefourePs?e-eCORRECTeeANSWER-
Price,eplace,eproduct,eandepromotioneIfeyouehaeetheefourePseineorder,etheeclientsewillecome.
DiscussemarketingeaseCulture.e-eCORRECTeeANSWER-
Everythingewithinetheecompanyeisefocussedeonebuildingeclientesatisfaction.eTheyewantetheire
clientsetoebeeretained,eandealsoetoerecommendetheecompanyetoeothers.
Discusseratificatione-eCORRECTeeANSWER-
Ratificationetakeseplaceewheneaebrokerestepseoutsideetheireauthorityetoebindeaeriskeandethee
company,ewithefulleknowledgeeofethisemisstep,eagreesetoeplaceecoverageeunderetheetermset
hatetheebrokereset,ebackdatedetoetheedayetheeagreementewasemadeewithetheeclient.
, Discussethreeewayseinewhichehaveechangedetheeeffectivenesseofebrokerages:e-
eCORRECTeeANSWER-1)eEnhanceeprofitability
2)eBuildeclienterelationships
3)eImproveseeffectiveness
Discussewhyeiteisenoteeffectiveetoehaveemultipleecompanyerepresentation.e-
eCORRECTeeANSWER-
Lessepremiumewitheeachecompany,eaesingleelossemayeaffectelosseratioedrastically,ecustome
rsedon'tecareeifeyouerepresentealleavailableeoutfits.
Explaine"scanningetheeexternaleenvironment"eandeitsetwoesubecategories.e-
eCORRECTeeANSWER-
Scanningetheeexternaleenvironmentelookseatetheecompetitiveeenvironmenteandeattemptsetoe
identifyeopportunitieseandethreats.
Theyelookeatetheedistanteenvironmenteandeneareenvironments.
Explaineaeproducte(3epoints):e-eCORRECTeeANSWER-
Whicheproductelinesedoeweeoffer,eservicesesurroundingecoreeproducts,etheechoiceeofebrand
setoeoffer.eNotejustetheecontracteofeinsurance,eit'setheeservicesearoundetheeproduct.
Explainecommunicatingeaseaeleader.e-eCORRECTeeANSWER-
Iteiseaneinteractiveeexchangeeofeverbaleandenon-
verbaleinfo.eManagersemustecommunicateeopenlyeandeeffectively,eandeitemustebeetwoeway,e
nonestressful,eanderespectful.
Explaineflexibilitye-eCORRECTeeANSWER-
Aegoodeplanemustealloweforemodificationeaseiteiseimplemented.
ExplaineGeneraleandeLimitedePartnershipse-eCORRECTeeANSWER-Generale-
eAllepartnerseareegeneralewitheequalerightseanderesponsibilitiesewithinetheecompany
Limitede-
eAteleasteoneegeneraleandeoneelimited.eTheelimitedeareelimitedetoetheeamounteofetheireinvest
ment.
ExplaineHiringe-eCORRECTeeANSWER-
Givingeandeformalelettereofeoffereandeobtainingeaenon-piracyeagreement.
ExplainePeoplee-eCORRECTeeANSWER-
Theeemployeesewhoeinteractewitheclientseareeaekeyefactoreinebuildingeaelongetermerelationsh
ip.
Explaineplace:e-eCORRECTeeANSWER-
Usedetoebeethatetheebrokerageehadetoedecideewhereetheebranchewouldebeeandewhenetoebeeo
pen.eNoweiteshouldefactoreinewhethereorenoteaecallecentreeiseneededeandeifeaneonlineepresen
ceeiseneeded.