BMGT 422 MIDTERM MCFARLAND TEST
LATEST UPDATED
5 key elements of a business plan - ANSWER Description of business,
customer analysis, operations plan, marketing plan, financial plan
1st Rule of consulting____ - ANSWER dont take it personal
Block vs. Weiss - ANSWER Block:
- "line managers" : client in corp. setting
- flawless consulting : acting AUTHENTICALLY and completing the phase
you are in rn
-relationship business
- how to consult
-50/50 proposition
-fellings, trust, emotions, feedback
-your own needs
Weiss:
-the economic buyer
-self conceited
- mktg business
-more conversational
-Always be closing ( selling to everyone)
-Value consulting business
-calls clients kids
-scare them with big words
Block : 5 Phases of Consulting - ANSWER 1. Entry and Consulting
- contracting
2. Discovery and Dialogue
3. Analysis and Decision to Act
- feedback
, 4. Engagement and Implement
5. Extension, Recycle, or Termination
Agonies of Contracting - ANSWER -low motivation
- ceaseless negotiation
- the flirtatious client
(shopping around for consultants)
-Credentials from experience
- go-betweens : people who go between you and the client in contracting
-defining the problem to death : taking 45 min of a 1 hr meeting drilling down
the problem
lighting fires and removing obstacles - ANSWER lighting fires: being
energentic and lighting a fire under someones butt for them to act
removing obstacles (velvet): helping them with a product and your services you
are providing
virtual world - ANSWER pros
- any time any where
- quick and convenient
cons
- no nonverbal communication, need to be explicit in words
- cant have that 6th sense
Block ch 2/ Consultants operate at a ... - ANSWER content and cognitive level
-expert and referent
who wants to see a business plan? - ANSWER the person making the business
bc it is a roadmap for their future
myths of business plan - ANSWER once written, doesn't need to be updated
all need to have same format
30-page plan with lots of finances will get you a loan
7 steps of a business plan - ANSWER 1. Develop your business idea & vision
2.Understand your potential market•Develop product and marketing plans
3.Determine the operating and organizational strategies
LATEST UPDATED
5 key elements of a business plan - ANSWER Description of business,
customer analysis, operations plan, marketing plan, financial plan
1st Rule of consulting____ - ANSWER dont take it personal
Block vs. Weiss - ANSWER Block:
- "line managers" : client in corp. setting
- flawless consulting : acting AUTHENTICALLY and completing the phase
you are in rn
-relationship business
- how to consult
-50/50 proposition
-fellings, trust, emotions, feedback
-your own needs
Weiss:
-the economic buyer
-self conceited
- mktg business
-more conversational
-Always be closing ( selling to everyone)
-Value consulting business
-calls clients kids
-scare them with big words
Block : 5 Phases of Consulting - ANSWER 1. Entry and Consulting
- contracting
2. Discovery and Dialogue
3. Analysis and Decision to Act
- feedback
, 4. Engagement and Implement
5. Extension, Recycle, or Termination
Agonies of Contracting - ANSWER -low motivation
- ceaseless negotiation
- the flirtatious client
(shopping around for consultants)
-Credentials from experience
- go-betweens : people who go between you and the client in contracting
-defining the problem to death : taking 45 min of a 1 hr meeting drilling down
the problem
lighting fires and removing obstacles - ANSWER lighting fires: being
energentic and lighting a fire under someones butt for them to act
removing obstacles (velvet): helping them with a product and your services you
are providing
virtual world - ANSWER pros
- any time any where
- quick and convenient
cons
- no nonverbal communication, need to be explicit in words
- cant have that 6th sense
Block ch 2/ Consultants operate at a ... - ANSWER content and cognitive level
-expert and referent
who wants to see a business plan? - ANSWER the person making the business
bc it is a roadmap for their future
myths of business plan - ANSWER once written, doesn't need to be updated
all need to have same format
30-page plan with lots of finances will get you a loan
7 steps of a business plan - ANSWER 1. Develop your business idea & vision
2.Understand your potential market•Develop product and marketing plans
3.Determine the operating and organizational strategies
