CNPR 18TH EDITION EXAM
QUESTIONS WITH COMPLETE
ANSWERS
Which of the following is not a part of the Seven Step Cascade of Emotion? -
Answer-be a consultant, not a rep
"Pull through" refers to: - Answer-generating demand for your company's product
What is one of the biggest time wasters for a pharmaceutical sales rep? - Answer-
travel time
The greatest challenge for a generics manufacturer is to replicate drug formulation
factors that affect the pharmacokinetic and pharmacodynamic characteristics of the
original drug. - Answer-True
Side effects that might be considered merely minor annoyances in acute treatment
can be a powerful barrier to adoption in chronic therapies. - Answer-True
Acute medications, such as antibiotics, are used to address short-term illnesses or
symptoms. - Answer-True
In some medical cases, a therapy may be initiated by a specialist and monitored and
maintained by a primary care physician - Answer-True
Specialty care products are often prescribed by generalist physicians. - Answer-
False
Because pharmaceutical sales reps work mostly out of their home it is not important
for a rep to work well in a team environment. - Answer-False
DTC advertising has become a required tactical consideration for most
pharmaceutical brands in the U.S.. - Answer-True
With the global need for new drugs, pharmaceutical brand names are not subject to
regulatory approval. - Answer-False
To be competitive, pharmaceutical brands must be distinctive. They must possess
defining characteristics that are perceived by customers to be unique, attractive and
relevant to their needs. - Answer-True
It is rare for pharmaceutical companies to explore, develop and promote expressive
values with which patients might identify - Answer-True
The chief motivating force in mergers and acquisitions within the pharmaceutical
industry is the desire of one company to acquire and exploit more successfully the
brands of another. - Answer-False
, PBM's tend to serve a local market through a network of pharmacies. - Answer-False
The Hatch-Waxman Act made it more difficult for generic manufacturers to
manufacture and distribute off-patent drugs and compete with R & D companies -
Answer-False
DUR programs involve retrospective monitoring of physicians'
prescribing patterns. - Answer-True
Almost 98% of employed Americans are now covered by a HMO, a preferred
provider organization, or a point-of-service plan. - Answer-False
The heart of a pharmaceutical sales team is the Regional Manager. - Answer-False
(its the Sales Reps)
A
_____is an inactive medication with no treatment value, used in experimental
studies. - Answer-Placebo
Among the biotechnology medications under development, about ____ target cancer
- Answer-50%
Most visits by pharmaceutical reps are to pharmacies. - Answer-False
The most effective method for grabbing market share is: - Answer-comparative
selling
The US accounts for about___
of all the world's pharmaceutical revenues. - Answer-1/2
The extent, quality, or degree to which a substance is poisonous or harmful to the
body. - Answer-toxicity
One of the most disappointing results of the pharmaceutical industry's continued
investment in R & D is the few number of new drugs being approved and in
development. - Answer-False
The_____is used to determine appropriate medical reimbursement. - Answer-Coding
system
SS is an abbreviation for: - Answer-semis
Another name for biologic compound is: - Answer-large molecule
IDN - Answer-integrated delivery network
internist - Answer-a physician who specializes in diagnosing and treating diseases
and disorders of the internal organs and related body systems
QUESTIONS WITH COMPLETE
ANSWERS
Which of the following is not a part of the Seven Step Cascade of Emotion? -
Answer-be a consultant, not a rep
"Pull through" refers to: - Answer-generating demand for your company's product
What is one of the biggest time wasters for a pharmaceutical sales rep? - Answer-
travel time
The greatest challenge for a generics manufacturer is to replicate drug formulation
factors that affect the pharmacokinetic and pharmacodynamic characteristics of the
original drug. - Answer-True
Side effects that might be considered merely minor annoyances in acute treatment
can be a powerful barrier to adoption in chronic therapies. - Answer-True
Acute medications, such as antibiotics, are used to address short-term illnesses or
symptoms. - Answer-True
In some medical cases, a therapy may be initiated by a specialist and monitored and
maintained by a primary care physician - Answer-True
Specialty care products are often prescribed by generalist physicians. - Answer-
False
Because pharmaceutical sales reps work mostly out of their home it is not important
for a rep to work well in a team environment. - Answer-False
DTC advertising has become a required tactical consideration for most
pharmaceutical brands in the U.S.. - Answer-True
With the global need for new drugs, pharmaceutical brand names are not subject to
regulatory approval. - Answer-False
To be competitive, pharmaceutical brands must be distinctive. They must possess
defining characteristics that are perceived by customers to be unique, attractive and
relevant to their needs. - Answer-True
It is rare for pharmaceutical companies to explore, develop and promote expressive
values with which patients might identify - Answer-True
The chief motivating force in mergers and acquisitions within the pharmaceutical
industry is the desire of one company to acquire and exploit more successfully the
brands of another. - Answer-False
, PBM's tend to serve a local market through a network of pharmacies. - Answer-False
The Hatch-Waxman Act made it more difficult for generic manufacturers to
manufacture and distribute off-patent drugs and compete with R & D companies -
Answer-False
DUR programs involve retrospective monitoring of physicians'
prescribing patterns. - Answer-True
Almost 98% of employed Americans are now covered by a HMO, a preferred
provider organization, or a point-of-service plan. - Answer-False
The heart of a pharmaceutical sales team is the Regional Manager. - Answer-False
(its the Sales Reps)
A
_____is an inactive medication with no treatment value, used in experimental
studies. - Answer-Placebo
Among the biotechnology medications under development, about ____ target cancer
- Answer-50%
Most visits by pharmaceutical reps are to pharmacies. - Answer-False
The most effective method for grabbing market share is: - Answer-comparative
selling
The US accounts for about___
of all the world's pharmaceutical revenues. - Answer-1/2
The extent, quality, or degree to which a substance is poisonous or harmful to the
body. - Answer-toxicity
One of the most disappointing results of the pharmaceutical industry's continued
investment in R & D is the few number of new drugs being approved and in
development. - Answer-False
The_____is used to determine appropriate medical reimbursement. - Answer-Coding
system
SS is an abbreviation for: - Answer-semis
Another name for biologic compound is: - Answer-large molecule
IDN - Answer-integrated delivery network
internist - Answer-a physician who specializes in diagnosing and treating diseases
and disorders of the internal organs and related body systems
