PHARMACEUTICAL MARKETING AND
DRUG PRICING CH: 7,8 EXAM 2 Q&A
How to approach high prescribers? - Answer-make best effort to establish personal
connection, best gifts.
How to approach clinician that prefers the competing product? - Answer-find out
why, try to capture the niche.
How to approach the clinician that refuses to see the rep? - Answer-try to work
through office staff, can get useful information.
What percentage of healthcare spending is on prescription drugs? - Answer-10%
How much did Americans spent on prescription drugs in 2012? - Answer-$325 billion
how many times higher is the expenditure on prescription drugs in 2012 compared to
1993? - Answer-7 times
In 2012, how much did pharmaceutical companies spent in marketing activities
alone? - Answer-$27.7
What is the most profitable industries in the US? - Answer-pharmaceutical industry
What are the 3 reasons why pharmaceutical industries profit is justifiable, according
to the advocates? - Answer--required to support R & D
-value of medications
-high risk of industry
According to which university does it cost $802 million to bring a drug to market? -
Answer-Tufts university
What are the different ways pharmaceutical companies promote their drugs? -
Answer--journal ads
-mailing
-samples
-sponsored meetings
-gifts
-direct to consumer advertising (DTCA)
-company representative visits (Pharmaceutical detailing)
-electronic marketing (E detailing, social media networking)
What is the most expensive type of pharmaceutical marketing? - Answer-Detailing
(face to face sales and promotional activites) $15 billion
Describe Detailing. - Answer-face to face promotional activities directed toward
physician and pharmacy directors.
DRUG PRICING CH: 7,8 EXAM 2 Q&A
How to approach high prescribers? - Answer-make best effort to establish personal
connection, best gifts.
How to approach clinician that prefers the competing product? - Answer-find out
why, try to capture the niche.
How to approach the clinician that refuses to see the rep? - Answer-try to work
through office staff, can get useful information.
What percentage of healthcare spending is on prescription drugs? - Answer-10%
How much did Americans spent on prescription drugs in 2012? - Answer-$325 billion
how many times higher is the expenditure on prescription drugs in 2012 compared to
1993? - Answer-7 times
In 2012, how much did pharmaceutical companies spent in marketing activities
alone? - Answer-$27.7
What is the most profitable industries in the US? - Answer-pharmaceutical industry
What are the 3 reasons why pharmaceutical industries profit is justifiable, according
to the advocates? - Answer--required to support R & D
-value of medications
-high risk of industry
According to which university does it cost $802 million to bring a drug to market? -
Answer-Tufts university
What are the different ways pharmaceutical companies promote their drugs? -
Answer--journal ads
-mailing
-samples
-sponsored meetings
-gifts
-direct to consumer advertising (DTCA)
-company representative visits (Pharmaceutical detailing)
-electronic marketing (E detailing, social media networking)
What is the most expensive type of pharmaceutical marketing? - Answer-Detailing
(face to face sales and promotional activites) $15 billion
Describe Detailing. - Answer-face to face promotional activities directed toward
physician and pharmacy directors.
