CERTIFICATION EXAM
HOOTSUITE SOCIAL MARKETING CERTIFICATION EXAM WITH GUARANTEED
ACCURATE ANSWERS
brand advocacy programs should contain 4 components: program goals,
criteria for selection, a plan for onboarding, and finally - ACCURATE
ANSWERS✔✔ a plan for continued engagement
let's say you're evaluating a customer of your organization as a potential
brand advocate. in addition to the three r's, whats another criteria you
could use to determine whether this person would represent your
organization well? - ACCURATE ANSWERS✔✔ brand affinity
shared content can be categorized into two main categories: curated,
which is content gathered from trusted sources relevant to your industry,
and ___, which is content produced within your organization including
,items like blog articles, white papers, inforgraphics, guides and visuals -
ACCURATE ANSWERS✔✔ created
when planning out your youtube publishing schedule, stick to ____
_____, as well as a predictable publishing schedule so your subscribers
know when to look forward to your next video and what to expect -
ACCURATE ANSWERS✔✔ a consistent length and production quality
when running a paid ad on facebook, which of the following is not a
placement option - ACCURATE ANSWERS✔✔ facbook gropus
when buying an ad for Instagram or facebook, begin by selecting the
_____ that most closely matches your business needs - ACCURATE
ANSWERS✔✔ 'objective'
to ensure your brand is being represented in the best light on Instagram,
and to discover content from your customers, you should keep an eye on
_____ - ACCURATE ANSWERS✔✔ photos in which your organization
has been tagged
Instagram allows you to include clickable links in the following area(s) -
ACCURATE ANSWERS✔✔ website field
to place a video ad over youtube videos, which option would you choose
- ACCURATE ANSWERS✔✔ a video campaign through google ad
expereince
, you have just uploaded a 4 minute video clip into your IGTV Channel.
you've added hashtags in the description to support discoverability.
what's another tactic you could have used to surface this video to your
followers - ACCURATE ANSWERS✔✔ enable automatic publishing of
a 60-second preview of the video in your feed
when optimizing your social media profiles, be sure to provide a
consistent business description across all channels. brainstorm a handful
of essential and ____ keywords that describe your company and
incorporate them into the copy of your about sections - ACCURATE
ANSWERS✔✔ seo-friendly
which of these is not a part of a social media strategy - ACCURATE
ANSWERS✔✔ prospecting strategy for sales leads
research shows that most facebook users are mobile, and engagement
declines dramatically with longer posts. a rule of thumb you should aim
to write posts that are around - ACCURATE ANSWERS✔✔ 50-60
characters
when you've been successful in building a community that is well-
acquainted with your brand and products it can become self-monitoring.
this means when a question arises - ACCURATE ANSWERS✔✔
community members may pipe in with an answer, thereby reducing the
resources you dedicate to customer support