Chapter 9 Visual Media
questions and
answers 100% verified.
The Power of Images CORRECT ANSWER.• Enhance textual messages
•More effectively convey
certain points
•Visually present
numeric quantities
•Attract and hold
audience's attention
•Better communicate to
diverse
audiences/multicultural
languages
•Emphasize a point
•Speed up
reader's
comprehension
•Reveal differences at a glance
•Allow for easy
comparisons of information
•Aid in the reader's retention
•Break the monotony of
"gray" page data
Visual Design Principles CORRECT ANSWER.• Consistency
•Contrast
•Balance
•Emphasis
•Convention
, •Simplicity
Consistency 2CORRECT 2ANSWER.- 2Audiences 2view 2a 2series 2of 2visuals 2as 2a 2whole
2and 2assume 2that
design 2elements 2will 2be 2consistent 2from 2one 2page 2to 2the 2next.
- You 2can 2achieve 2visual 2parallelism 2in 2a 2variety 2of 2ways,
2including 2through 2consistent 2use 2of 2color, 2shape, 2size,
2texture, 2position, 2scale, 2or 2typeface.
Contrast 2CORRECT 2ANSWER.- 2To 2emphasize 2differences, 2depict 2items 2in
2contrasting 2colors,
shapes, 2or 2sizes
- For 2example, 2to 2highlight 2the 2difference 2between 2two
2quantities 2in 2a 2chart, 2don't 2use 2two 2shades 2of 2blue;
2instead, 2use 2blue 2for 2one 2and 2yellow 2or 2some 2other
2dramatically 2contrasting 2color 2for 2the 2other
Balance 2CORRECT 2ANSWER.Formal, 2in 2which 2the 2elements 2in 2the 2images 2are
2arranged 2symmetrically 2around 2a 2central 2point 2or 2axis
2An 2imaginary 2axis 2divides 2the 2design 2into 2two 2mirrored
2halves, 2vertically 2or 2horizontally
- Informal, 2in 2which 2elements 2are 2not 2distributed 2evenly,
2but 2rather 2stronger 2and 2weaker 2elements 2are 2arranged
2in 2a 2way 2that 2achieves 2an 2overall 2effect 2of 2balance
2Asymmetrical 2but 2logical
Emphasis 2CORRECT 2ANSWER.- 2Audiences 2usually 2assume 2that 2the 2dominant
2element 2in 2a 2design
is 2the 2most 2important, 2so 2make 2sure 2it 2is
- Pay 2attention 2to 2the 2use 2of 2color, 2white 2space, 2and 2sizes
Convention 2CORRECT 2ANSWER.- 2Proper 2spelling, 2grammar, 2punctuation, 2and
2usage
- Placement 2based 2on 2general 2rules 2(i.e. 2reading 2right 2to 2left)
Simplicity 2CORRECT 2ANSWER.- 2As 2a 2general 2rule, 2simple 2is 2better 2when 2it
2comes 2to 2visuals 2for
business 2communication
- Limit 2the 2number 2of 2colors 2and 2design 2elements 2you 2use
- Fewer 2elements 2are 2more 2pleasing
Tables 2chart 2CORRECT 2ANSWER.- 2Presents 2Large 2Number 2of 2Specific 2Data
2Systematically
- Ideal 2with 2Tedious 2or 2Difficult 2Information
Line 2chart 2CORRECT 2ANSWER.- 2Illustrates 2Trends 2Over 2Time
- Plots 2Relationship 2of 2Two 2or 2More 2Variables
questions and
answers 100% verified.
The Power of Images CORRECT ANSWER.• Enhance textual messages
•More effectively convey
certain points
•Visually present
numeric quantities
•Attract and hold
audience's attention
•Better communicate to
diverse
audiences/multicultural
languages
•Emphasize a point
•Speed up
reader's
comprehension
•Reveal differences at a glance
•Allow for easy
comparisons of information
•Aid in the reader's retention
•Break the monotony of
"gray" page data
Visual Design Principles CORRECT ANSWER.• Consistency
•Contrast
•Balance
•Emphasis
•Convention
, •Simplicity
Consistency 2CORRECT 2ANSWER.- 2Audiences 2view 2a 2series 2of 2visuals 2as 2a 2whole
2and 2assume 2that
design 2elements 2will 2be 2consistent 2from 2one 2page 2to 2the 2next.
- You 2can 2achieve 2visual 2parallelism 2in 2a 2variety 2of 2ways,
2including 2through 2consistent 2use 2of 2color, 2shape, 2size,
2texture, 2position, 2scale, 2or 2typeface.
Contrast 2CORRECT 2ANSWER.- 2To 2emphasize 2differences, 2depict 2items 2in
2contrasting 2colors,
shapes, 2or 2sizes
- For 2example, 2to 2highlight 2the 2difference 2between 2two
2quantities 2in 2a 2chart, 2don't 2use 2two 2shades 2of 2blue;
2instead, 2use 2blue 2for 2one 2and 2yellow 2or 2some 2other
2dramatically 2contrasting 2color 2for 2the 2other
Balance 2CORRECT 2ANSWER.Formal, 2in 2which 2the 2elements 2in 2the 2images 2are
2arranged 2symmetrically 2around 2a 2central 2point 2or 2axis
2An 2imaginary 2axis 2divides 2the 2design 2into 2two 2mirrored
2halves, 2vertically 2or 2horizontally
- Informal, 2in 2which 2elements 2are 2not 2distributed 2evenly,
2but 2rather 2stronger 2and 2weaker 2elements 2are 2arranged
2in 2a 2way 2that 2achieves 2an 2overall 2effect 2of 2balance
2Asymmetrical 2but 2logical
Emphasis 2CORRECT 2ANSWER.- 2Audiences 2usually 2assume 2that 2the 2dominant
2element 2in 2a 2design
is 2the 2most 2important, 2so 2make 2sure 2it 2is
- Pay 2attention 2to 2the 2use 2of 2color, 2white 2space, 2and 2sizes
Convention 2CORRECT 2ANSWER.- 2Proper 2spelling, 2grammar, 2punctuation, 2and
2usage
- Placement 2based 2on 2general 2rules 2(i.e. 2reading 2right 2to 2left)
Simplicity 2CORRECT 2ANSWER.- 2As 2a 2general 2rule, 2simple 2is 2better 2when 2it
2comes 2to 2visuals 2for
business 2communication
- Limit 2the 2number 2of 2colors 2and 2design 2elements 2you 2use
- Fewer 2elements 2are 2more 2pleasing
Tables 2chart 2CORRECT 2ANSWER.- 2Presents 2Large 2Number 2of 2Specific 2Data
2Systematically
- Ideal 2with 2Tedious 2or 2Difficult 2Information
Line 2chart 2CORRECT 2ANSWER.- 2Illustrates 2Trends 2Over 2Time
- Plots 2Relationship 2of 2Two 2or 2More 2Variables
