(CAPSTONE UCF) WITH COMPLETE
SOLUTIONS
A - ANSWER-What is a generic business strategy?
A. a general way of positioning a firm's business-level strategy within an industry
B. a general way of positioning a firm's business-level strategy to penetrate an
international market
C. a general strategy that positions your firm in a competitive position within an industry
D. all of the above
A - ANSWER-What are the two dimensions on which generic business strategies are
classified?
A. breadth of competitive scope/source of competitive advantage
B. breadth of product line/source of competitive advantage
C. breadth of competitive scope/extent of vertical integration
D. breadth of product line/extent of vertical integration
D - ANSWER-Which of the following is not a main generic strategies?
A. cost leadership
B. differentiation
C. focused low cost
D. focused penetration
F - ANSWER-Which of the following is an example of one of the main generic
strategies?
A. differentiation
B. diversification
C. focused low cost
D. cost abandonment
E. B & C
F. A & C
A - ANSWER-Which generic business strategy is on the intersection of competing on
cost and targeting a broad market?
A. cost leadership
B. differentiation
,C. focused low cost
D. focused differentiation
T - ANSWER-T/F: The experience curve is known as the decline in unit cost of
production as cumulative output increases - based on knowledge/expertise.
F - ANSWER-T/F: Economies of scale refers to an increase in unit cost of production as
rate of output increases (based on spreading out fixed costs).
C - ANSWER-All of the following are disadvantages of cost leadership EXCEPT:
A. perceptions of quality
B. relies on volume
C. harder to survive price wars
D. can be too focused on cost
B - ANSWER-Which of the following is a disadvantage of cost leadership:
A. perceptions of service
B. can be focused too much on cost
C. relies on demand
D. none of the above
B - ANSWER-All of the following are advantages of cost leadership EXCEPT:
A. high profits through volume
B. perceptions of quality
C. easier to survive price wars
D. all of the above
F - ANSWER-Which of the following is an advantage of cost leadership?
A. perceptions of cost
B. easier to survive price wars
C. low profits through volume
D. high profits through volume
E. A & C
F. B & D
B - ANSWER-Which generic business strategy is on the intersection of competing on
uniqueness and targeting a broad market?
A. cost leadership
B. differentiation
C. focused low cost
D. focused differentiation
, T - ANSWER-T/F: Innovation becomes really important with a differentiation business
strategy.
F - ANSWER-T/F: Differentiation strategies face threats from knock offs but are not
sensitive to price wars.
F - ANSWER-T/F: Differentiation prevents a firm from creating brand loyalty and
increasing profit margins.
C - ANSWER-Which generic business strategy is on the intersection of competing on
cost and targeting a narrow market?
A. cost leadership
B. differentiation
C. focused low cost
D. focused differentiation
A - ANSWER-Which of the following IS NOT a disadvantage of focused generic
business strategies?
A. lower profit margins
B. limited demand
C. niche may change or disappear
D. all of the above
B - ANSWER-Which of the following is a disadvantage of focused generic business
strategies?
A. lower profit margins
B. limited demand
C. decreased uniqueness of products
D. hardest strategy to implement
D - ANSWER-Which generic business strategy is on the intersection of competing on
uniqueness and targeting a narrow market?
A. cost leadership
B. differentiation
C. focused low cost
D. focused differentiation
A - ANSWER-In the A-M-C framework, strategic analysis and environmental scanning,
the need to stay on top of what is going on in your industry, and reading the newspaper,
trade journals, etc. are all characteristics of: