WEB ANALYTICS & DIGITAL
ADVERTISING (GOOGLE ADS
CERTIFICATION) EXAM QUESTIONS
AND ANSWERS
In a "last-click" attribution model, Google Analytics will attribute all of the conversion
credit to which source(s)?
Last marketing activity
Single assisted conversion
All assisted conversions
First marketing activity - Answer-Last marketing activity
Remarketing can show relevant ads on which Google properties? (select all that
apply)
Google Display Network
Google Sites
Mobile apps
Google Search - Answer-Google Display Network
Mobile apps
Google Search
What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-
day periods?
User Explorer report
Active Users report
Users Flow report
Behavior Overview report - Answer-Active Users report
What report shows data segmented by channel?
Channels
Attribution
Segmentation
Source/Medium - Answer-Channels
Which users could be targeted with Dynamic Remarketing to bring them back to a
website? (select all that apply)
Users who posted a favorable product review
Users who abandoned their shopping carts
Users who viewed a website search result page
Users who viewed product detail pages - Answer-Users who abandoned their
shopping carts
Users who viewed a website search result page
Users who viewed product detail pages
A new suitcase company wants to attract customers to their website. In their
situation, what are the benefits of using broad match? (select all that apply)
, They can reach potential customers that haven't yet heard of their brand.
They can make sure to only reach customers looking to purchase carry-ons.
They won't have to create an exhaustive keyword list of every type of suitcase they
sell.
They will only reach people searching for their brand. - Answer-They can reach
potential customers that haven't yet heard of their brand.
They won't have to create an exhaustive keyword list of every type of suitcase they
sell.
What are the three main factors that determine ad quality?
Expected clickthrough rate, max CPC bid, and landing page experience
Expected clickthrough rate, ad formats, and ad relevance
Expected clickthrough rate, landing page experience, and ad relevance
Max CPC bid, landing page experience, and ad relevance - Answer-Expected
clickthrough rate, landing page experience, and ad relevance
Which attributes describe a good landing page experience? (select all that apply)
High amount of user traffic
Easy to navigate
Relevant and original content
Transparency about your business - Answer-Easy to navigate
Relevant and original content
Transparency about your business
Imagine you have an online store that makes and delivers organic juice (not shakes
or smoothies) in 30 minutes. Which keyword list would you use to reach each of the
following business goals? (drag and drop each set of keywords into the correct box)
Increase sales
Increase the number of visitors to your website - Answer-Increase sales
-smoothie (negative) -shakes (negative) "organic juices" (phrase match)
Increase the number of visitors to your website
+organic juice (broad match modifier)
If your exact match keyword is [running shoes], which searches may prompt your ad
to show? (select all that apply)
running sneakers
shoes for running
Best running shoes
Running shoe
shoes best for running - Answer-running sneakers
shoes for running
Running shoe
Based on the goals described below, choose the campaign type that could best help
you achieve those objectives.
Display
Shopping
Search
Video - Answer-Display
ADVERTISING (GOOGLE ADS
CERTIFICATION) EXAM QUESTIONS
AND ANSWERS
In a "last-click" attribution model, Google Analytics will attribute all of the conversion
credit to which source(s)?
Last marketing activity
Single assisted conversion
All assisted conversions
First marketing activity - Answer-Last marketing activity
Remarketing can show relevant ads on which Google properties? (select all that
apply)
Google Display Network
Google Sites
Mobile apps
Google Search - Answer-Google Display Network
Mobile apps
Google Search
What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-
day periods?
User Explorer report
Active Users report
Users Flow report
Behavior Overview report - Answer-Active Users report
What report shows data segmented by channel?
Channels
Attribution
Segmentation
Source/Medium - Answer-Channels
Which users could be targeted with Dynamic Remarketing to bring them back to a
website? (select all that apply)
Users who posted a favorable product review
Users who abandoned their shopping carts
Users who viewed a website search result page
Users who viewed product detail pages - Answer-Users who abandoned their
shopping carts
Users who viewed a website search result page
Users who viewed product detail pages
A new suitcase company wants to attract customers to their website. In their
situation, what are the benefits of using broad match? (select all that apply)
, They can reach potential customers that haven't yet heard of their brand.
They can make sure to only reach customers looking to purchase carry-ons.
They won't have to create an exhaustive keyword list of every type of suitcase they
sell.
They will only reach people searching for their brand. - Answer-They can reach
potential customers that haven't yet heard of their brand.
They won't have to create an exhaustive keyword list of every type of suitcase they
sell.
What are the three main factors that determine ad quality?
Expected clickthrough rate, max CPC bid, and landing page experience
Expected clickthrough rate, ad formats, and ad relevance
Expected clickthrough rate, landing page experience, and ad relevance
Max CPC bid, landing page experience, and ad relevance - Answer-Expected
clickthrough rate, landing page experience, and ad relevance
Which attributes describe a good landing page experience? (select all that apply)
High amount of user traffic
Easy to navigate
Relevant and original content
Transparency about your business - Answer-Easy to navigate
Relevant and original content
Transparency about your business
Imagine you have an online store that makes and delivers organic juice (not shakes
or smoothies) in 30 minutes. Which keyword list would you use to reach each of the
following business goals? (drag and drop each set of keywords into the correct box)
Increase sales
Increase the number of visitors to your website - Answer-Increase sales
-smoothie (negative) -shakes (negative) "organic juices" (phrase match)
Increase the number of visitors to your website
+organic juice (broad match modifier)
If your exact match keyword is [running shoes], which searches may prompt your ad
to show? (select all that apply)
running sneakers
shoes for running
Best running shoes
Running shoe
shoes best for running - Answer-running sneakers
shoes for running
Running shoe
Based on the goals described below, choose the campaign type that could best help
you achieve those objectives.
Display
Shopping
Search
Video - Answer-Display
