GOOGLE ANALYTICS INDIVIDUAL
QUALIFICATION EXAM QUESTIONS
WITH CORRECT ANSWERS
When The Same Default Tracking Code Is Installed On Pages With Different
Domains, What Will Result?
A. Analytics will associate users and sessions with a single domain
B. Analytics will not associate users and sessions with any domain
C. Analytics will send an alert about duplicate data collection
D. Analytics will associate users and sessions with their respective domains -
Answer-D. Analytics will associate users and sessions with their respective domains
What Feature Would Be Used To Collect How Many Times Users Downloaded A
Product Catalog?
A. Custom Report
B. Event Tracking
C. Calculated Metrics
D. Custom Dimension - Answer-B. Event Tracking
What Is A "Secondary Dimension" In Google Analytics?
A. An additional report dimension for more specific analysis
B. A dashboard widget that offers more specific analysis
C. A visualization to understand the impact of data
D. An additional report metric for more specific analysis - Answer-A. An additional
report dimension for more specific analysis
When Will Google Analytics Be Unable To Identify Sessions From The Same User
By Default?
A. When the sessions happen in the same browser on the same device
B. When the sessions share the same browser cookie
C. When the sessions happen in different browsers on the same device
D. When the sessions happen in the same browser on the same day - Answer-C.
When the sessions happen in different browsers on the same device
What Report Shows Which Web Pages Get The Most Traffic And Highest
Engagement?
A. Frequency and Recency report
B. Active Users report
C. Engagement report
D. All Pages report - Answer-D. All Pages report
What Is Not Considered A "Source" In Google Analytics By Default?
,A. email
B. (direct)
C. google
D. googlemerchandisestore.com - Answer-A. email
If A User Visits A Web Page With An Embedded Video, Leaves Without Clicking On
Anything, And The Session Times Out, How Will Google Analytics Report The
Session?
A. As an event
B. As a click
C. As a bounce
D. As an interaction - Answer-C. As a bounce
What Is Not A Benefit Of Google Analytics Remarketing?
A. Show customized ads to customers who have previously visited your site
B. Allow customers to quickly reorder an item they have previously purchased
C. Create remarketing lists without making changes to your existing Analytics
snippet
D. Create remarketing lists based on custom segments and targets - Answer-B.
Allow customers to quickly reorder an item they have previously purchased
View Filters May Be Applied Retroactively To Any Data That Has Been Processed.
A. True
B. False - Answer-B. False
What Report Shows The Percentage Of Traffic That Previously Visited A Website?
A. Behavior > Frequency and Recency report
B. Interests > Affinity categories report
C. All traffic > Referrals report
D. Behavior > New vs returning report - Answer-D. Behavior > New vs returning
report
Once Filters Have Been Applied, What Is The Option To Recover Filtered Data?
A. Filtered data is not recoverable
B. Data may be recovered within 10 days
C. Data may be recovered within 30 days
D. Data may be recovered within 5 days - Answer-A. Filtered data is not recoverable
For Autotagging, What Parameter Does Google Ads Include In The Destination
URL?
A. adid=
B. urlid=
C. utm=
, D. gclid= - Answer-D. gclid=
What Report Shows The Percent Of Site Traffic That Visited Previously?
A. Sales Performance report
B. Frequency & Recency report
C. Referrals report
D. New vs Returning report - Answer-D. New vs Returning report
What Report Shows Users Who Initiated Sessions Over 1-Day, 7-Day, 14-Day, And
30-Day Periods?
A. Active Users report
B. User Explorer report
C. Users Flow report
D. Cohort Analysis report - Answer-A. Active Users report
What Remarketing audiences cannot be defined by default?
A. Users who speak a particular language
B. Users who visited a physical store
C. Users who played a video on a website
D. Users who visited a specific page on a website - Answer-B. Users who visited a
physical store
What Data Is Google Analytics Goals Unable To Track?
A. Customer's lifetime value
B. Making a purchase
C. Signing up for a newsletter
D. Watching a video - Answer-A. Customer's lifetime value
In Custom Reports, What Must Metrics And Dimensions Share In Order To Report
Accurately?
A. Same view
B. Same scope
C. Same Custom Report
D. Same index - Answer-B. Same scope
What Is Used To Create Smart Goals?
A. Machine-learning algorithms
B. Custom Reports
C. Analytics Goals
D. Remarketing audience - Answer-A. Machine-learning algorithms
QUALIFICATION EXAM QUESTIONS
WITH CORRECT ANSWERS
When The Same Default Tracking Code Is Installed On Pages With Different
Domains, What Will Result?
A. Analytics will associate users and sessions with a single domain
B. Analytics will not associate users and sessions with any domain
C. Analytics will send an alert about duplicate data collection
D. Analytics will associate users and sessions with their respective domains -
Answer-D. Analytics will associate users and sessions with their respective domains
What Feature Would Be Used To Collect How Many Times Users Downloaded A
Product Catalog?
A. Custom Report
B. Event Tracking
C. Calculated Metrics
D. Custom Dimension - Answer-B. Event Tracking
What Is A "Secondary Dimension" In Google Analytics?
A. An additional report dimension for more specific analysis
B. A dashboard widget that offers more specific analysis
C. A visualization to understand the impact of data
D. An additional report metric for more specific analysis - Answer-A. An additional
report dimension for more specific analysis
When Will Google Analytics Be Unable To Identify Sessions From The Same User
By Default?
A. When the sessions happen in the same browser on the same device
B. When the sessions share the same browser cookie
C. When the sessions happen in different browsers on the same device
D. When the sessions happen in the same browser on the same day - Answer-C.
When the sessions happen in different browsers on the same device
What Report Shows Which Web Pages Get The Most Traffic And Highest
Engagement?
A. Frequency and Recency report
B. Active Users report
C. Engagement report
D. All Pages report - Answer-D. All Pages report
What Is Not Considered A "Source" In Google Analytics By Default?
,A. email
B. (direct)
C. google
D. googlemerchandisestore.com - Answer-A. email
If A User Visits A Web Page With An Embedded Video, Leaves Without Clicking On
Anything, And The Session Times Out, How Will Google Analytics Report The
Session?
A. As an event
B. As a click
C. As a bounce
D. As an interaction - Answer-C. As a bounce
What Is Not A Benefit Of Google Analytics Remarketing?
A. Show customized ads to customers who have previously visited your site
B. Allow customers to quickly reorder an item they have previously purchased
C. Create remarketing lists without making changes to your existing Analytics
snippet
D. Create remarketing lists based on custom segments and targets - Answer-B.
Allow customers to quickly reorder an item they have previously purchased
View Filters May Be Applied Retroactively To Any Data That Has Been Processed.
A. True
B. False - Answer-B. False
What Report Shows The Percentage Of Traffic That Previously Visited A Website?
A. Behavior > Frequency and Recency report
B. Interests > Affinity categories report
C. All traffic > Referrals report
D. Behavior > New vs returning report - Answer-D. Behavior > New vs returning
report
Once Filters Have Been Applied, What Is The Option To Recover Filtered Data?
A. Filtered data is not recoverable
B. Data may be recovered within 10 days
C. Data may be recovered within 30 days
D. Data may be recovered within 5 days - Answer-A. Filtered data is not recoverable
For Autotagging, What Parameter Does Google Ads Include In The Destination
URL?
A. adid=
B. urlid=
C. utm=
, D. gclid= - Answer-D. gclid=
What Report Shows The Percent Of Site Traffic That Visited Previously?
A. Sales Performance report
B. Frequency & Recency report
C. Referrals report
D. New vs Returning report - Answer-D. New vs Returning report
What Report Shows Users Who Initiated Sessions Over 1-Day, 7-Day, 14-Day, And
30-Day Periods?
A. Active Users report
B. User Explorer report
C. Users Flow report
D. Cohort Analysis report - Answer-A. Active Users report
What Remarketing audiences cannot be defined by default?
A. Users who speak a particular language
B. Users who visited a physical store
C. Users who played a video on a website
D. Users who visited a specific page on a website - Answer-B. Users who visited a
physical store
What Data Is Google Analytics Goals Unable To Track?
A. Customer's lifetime value
B. Making a purchase
C. Signing up for a newsletter
D. Watching a video - Answer-A. Customer's lifetime value
In Custom Reports, What Must Metrics And Dimensions Share In Order To Report
Accurately?
A. Same view
B. Same scope
C. Same Custom Report
D. Same index - Answer-B. Same scope
What Is Used To Create Smart Goals?
A. Machine-learning algorithms
B. Custom Reports
C. Analytics Goals
D. Remarketing audience - Answer-A. Machine-learning algorithms
