GOOGLE ANALYTICS CERTIFICATION
EXAM PRACTICE TEST QUESTIONS
WITH CORRECT ANSWERS
Which of the following would be most useful in measuring how many days passed
between the first visit to a site and the eventual conversion?
Path Length
Time Lag
Conversion Value
Top Conversion Paths
Assisted/Last Interaction Conversions - Answer-Time Lag
Which of the following technologies on your site influence how you implement
Analytics? Select all that apply.
responsive web design
query string parameters
All answers are correct
Flash and AJAX events
server redirects - Answer-All answers are correct
Which of the following attribution models would be useful for evaluating ads and
campaigns that are designed to create initial awareness about a brand?
First Interaction model
Linear model
Last Non-Direct Click model
Last Interaction Model - Answer-First Interaction model
You want to know whether button X is clicked more often than button Y?
Which of the following would be more useful?
Intelligence
Events
Annotations
Real-Time - Answer-Events
Which of the following should you NOT collect with the Google Analytics commerce
JavaScript?
product SKU(s)
credit card number
billing city
tax amount
purchase amount - Answer-credit card number
,Which of the following techniques would you use to exclude rows with fewer than 10
visits from a report table?
Use a pivot table with two dimensions
Apply a table filter
Add a primary dimension
Add a secondary dimension
Sort the table by sessions from highest to lowest - Answer-Apply a table filter
Your company has a website and a mobile app, and you want to track each
separately in Google Analytics. How should you structure your account(s)?
one account, one property, one view
one account, no properties, two views
one account, two properties, two views
one account, one property, no views - Answer-one account, two properties, two
views
For each user who comes to your site, Google Analytics automatically captures
which of the following Traffic Source dimensions.
Source, medium, campaign and Ad content
Source and Medium
Campaign and Ad Content
Campaign and medium - Answer-Source, medium, campaign and Ad content
Google Analytics can recognize returning users:
Google Analytics cannot recognize returning users on any device
on websites, IOS mobile apps, Android mobile apps
on websites only
on websites, Android mobile apps - Answer-on websites, IOS mobile apps, Android
mobile apps
Which of the following are dimensions?
Screen resolution
Bounce rate
Region
% new visits - Answer-Region
You need to immediately need to find out whether people are viewing the new
content that you just added today. Which of the following would be most useful?
Annotations
Real-Time
Intelligence Alert
Secondary Dimensions - Answer-Real-Time
, You want to see conversion rates for Windows visits coming from London. Which of
the following dimensions would you need to select?
City and Goal Conversion Rate as a secondary dimension
Operating System and City as a secondary dimension
Goal Conversion Rate and City as a secondary dimension
Anyone of these options - Answer-Operating System and City as a secondary
dimension
Which of the following would be valid segment to consider using to analyze traffic
pattern in your data?
Traffic by marketing channel
Traffic by geography
Traffic by time of day
Traffic by device category
All of these answers are correct - Answer-All of these answers are correct
Which of the following metrics shows the number of times your ads were displayed?
Clicks
CTR
Pageviews
Visits
Impressions - Answer-Impressions
You publish articles by many different authors on your site. You want to create a
report that shows the total number of page views for each author. Which of the
following features will allow you to?
Annotations
Custom Reports
Segments
Analytics Intelligence
Dimension Widening - Answer-Dimension Widening
You should add Analytics tracking code to your site________
At the beginning of your fiscal year only
Before documenting business objective
After implementation planning
During measurement planning - Answer-After implementation planning
Specifying a goal value allows Google Analytics to calculate _______
Revenue per Click
Bounce Rate
Ecommerce Revenue
Average Order Value - Answer-Revenue per Click
EXAM PRACTICE TEST QUESTIONS
WITH CORRECT ANSWERS
Which of the following would be most useful in measuring how many days passed
between the first visit to a site and the eventual conversion?
Path Length
Time Lag
Conversion Value
Top Conversion Paths
Assisted/Last Interaction Conversions - Answer-Time Lag
Which of the following technologies on your site influence how you implement
Analytics? Select all that apply.
responsive web design
query string parameters
All answers are correct
Flash and AJAX events
server redirects - Answer-All answers are correct
Which of the following attribution models would be useful for evaluating ads and
campaigns that are designed to create initial awareness about a brand?
First Interaction model
Linear model
Last Non-Direct Click model
Last Interaction Model - Answer-First Interaction model
You want to know whether button X is clicked more often than button Y?
Which of the following would be more useful?
Intelligence
Events
Annotations
Real-Time - Answer-Events
Which of the following should you NOT collect with the Google Analytics commerce
JavaScript?
product SKU(s)
credit card number
billing city
tax amount
purchase amount - Answer-credit card number
,Which of the following techniques would you use to exclude rows with fewer than 10
visits from a report table?
Use a pivot table with two dimensions
Apply a table filter
Add a primary dimension
Add a secondary dimension
Sort the table by sessions from highest to lowest - Answer-Apply a table filter
Your company has a website and a mobile app, and you want to track each
separately in Google Analytics. How should you structure your account(s)?
one account, one property, one view
one account, no properties, two views
one account, two properties, two views
one account, one property, no views - Answer-one account, two properties, two
views
For each user who comes to your site, Google Analytics automatically captures
which of the following Traffic Source dimensions.
Source, medium, campaign and Ad content
Source and Medium
Campaign and Ad Content
Campaign and medium - Answer-Source, medium, campaign and Ad content
Google Analytics can recognize returning users:
Google Analytics cannot recognize returning users on any device
on websites, IOS mobile apps, Android mobile apps
on websites only
on websites, Android mobile apps - Answer-on websites, IOS mobile apps, Android
mobile apps
Which of the following are dimensions?
Screen resolution
Bounce rate
Region
% new visits - Answer-Region
You need to immediately need to find out whether people are viewing the new
content that you just added today. Which of the following would be most useful?
Annotations
Real-Time
Intelligence Alert
Secondary Dimensions - Answer-Real-Time
, You want to see conversion rates for Windows visits coming from London. Which of
the following dimensions would you need to select?
City and Goal Conversion Rate as a secondary dimension
Operating System and City as a secondary dimension
Goal Conversion Rate and City as a secondary dimension
Anyone of these options - Answer-Operating System and City as a secondary
dimension
Which of the following would be valid segment to consider using to analyze traffic
pattern in your data?
Traffic by marketing channel
Traffic by geography
Traffic by time of day
Traffic by device category
All of these answers are correct - Answer-All of these answers are correct
Which of the following metrics shows the number of times your ads were displayed?
Clicks
CTR
Pageviews
Visits
Impressions - Answer-Impressions
You publish articles by many different authors on your site. You want to create a
report that shows the total number of page views for each author. Which of the
following features will allow you to?
Annotations
Custom Reports
Segments
Analytics Intelligence
Dimension Widening - Answer-Dimension Widening
You should add Analytics tracking code to your site________
At the beginning of your fiscal year only
Before documenting business objective
After implementation planning
During measurement planning - Answer-After implementation planning
Specifying a goal value allows Google Analytics to calculate _______
Revenue per Click
Bounce Rate
Ecommerce Revenue
Average Order Value - Answer-Revenue per Click
