GOOGLE ANALYTICS CERTIFICATION
EXAM QUESTIONS ANSWERS
1. True or False: If a user views one page of a website, completes an Event on this
page, and then leaves the site, this session will be counted as a bounce in Google
Analytics.
True: A session is considered a "bounce" if the user views one page of the site and
then leaves.
False: Because there was more than one interaction hit in the session (pageview hit
and event hit) this session would not be considered a bounce. - Answer-False:
Because there was more than one interaction hit in the session (pageview hit and
event hit) this session would not be considered a bounce.
2.What analysis tool would you use to analyze the behaviour of new customers vs.
returning customers on your website?
Real Time reporting
Segmentation
View filters
Multi-channel funnels - Answer-View filters
3. Which of the following reporting dimensions would be useful to reference if you
were rebuilding a website to improve accessibility?
Browser
All of these dimensions
Device Category
Language
None of these dimensions - Answer-All of these dimensions
4.Using filters, you can _____
exclude data from a view
change how the data looks in your reports
All of these answers apply
include data in a view - Answer-All of these answers apply
5. Which of the following are measures of traffic volume?
Visits
Bounce Rate
Margin
Time on Site - Answer-Visits
6. You want a second view of your data where you only see traffic to a specific
subdirectory. What is the best way to set this up?
,Create a second Google Analytics account, and apply the new tracking code to the
pages in the subdirectory
Create a duplicate view and add a filter: Select "Include only traffic to a subdirectory"
from the Filter Type drop down, and specify the subdirectory
Create a new web property and add the new tracking code to the pages on the
subdirectory - Answer-Create a duplicate view and add a filter: Select "Include only
traffic to a subdirectory" from the Filter Type drop down, and specify the subdirectory
7. Which of the following would be most useful in measuring how many days passed
between the first visit to a site and the eventual conversion?
Path Length
Time Lag
Conversion Value
Top Conversion Paths
Assisted/Last Interaction Conversions - Answer-Time Lag
8. Which of the following technologies on your site influence how you implement
Analytics? Select all that apply.
responsive web design
query string parameters
All answers are correct
Flash and AJAX events
server redirects - Answer-All answers are correct
9. Which of the following attribution models would be useful for evaluating ads and
campaigns that are designed to create initial awareness about a brand?
First Interaction model
Linear model
Last Non-Direct Click model
Last Interaction Model - Answer-First Interaction model
10. You want to know whether button X is clicked more often than button Y?
Which of the following would be more useful?
Intelligence
Events
Annotations
Real-Time - Answer-Events
11. Which of the following should you NOT collect with the Google Analytics
commerce JavaScript?
product SKU(s)
credit card number
billing city
tax amount
purchase amount - Answer-credit card number
, 12. Which of the following techniques would you use to exclude rows with fewer than
10 visits from a report table?
Use a pivot table with two dimensions
Apply a table filter
Add a primary dimension
Add a secondary dimension
Sort the table by sessions from highest to lowest - Answer-Apply a table filter
13. Your company has a website and a mobile app, and you want to track each
separately in Google Analytics. How should you structure your account(s)?
one account, one property, one view
one account, no properties, two views
one account, two properties, two views
one account, one property, no views - Answer-one account, two properties, two
views
14. For each user who comes to your site, Google Analytics automatically captures
which of the following Traffic Source dimensions.
Source, medium, campaign and Ad content
Source and Medium
Campaign and Ad Content
Campaign and medium - Answer-Source, medium, campaign and Ad content
15. Google Analytics can recognize returning users:
Google Analytics cannot recognize returning users on any device
on websites, IOS mobile apps, Android mobile apps
on websites only
on websites, Android mobile apps - Answer-on websites, IOS mobile apps, Android
mobile apps
16. Which of the following are dimensions?
Screen resolution
Bounce rate
Region
% new visits - Answer-Region
17. You need to immediately need to find out whether people are viewing the new
content that you just added today. Which of the following would be most useful?
Annotations
Real-Time
Intelligence Alert
Secondary Dimensions - Answer-Real-Time
EXAM QUESTIONS ANSWERS
1. True or False: If a user views one page of a website, completes an Event on this
page, and then leaves the site, this session will be counted as a bounce in Google
Analytics.
True: A session is considered a "bounce" if the user views one page of the site and
then leaves.
False: Because there was more than one interaction hit in the session (pageview hit
and event hit) this session would not be considered a bounce. - Answer-False:
Because there was more than one interaction hit in the session (pageview hit and
event hit) this session would not be considered a bounce.
2.What analysis tool would you use to analyze the behaviour of new customers vs.
returning customers on your website?
Real Time reporting
Segmentation
View filters
Multi-channel funnels - Answer-View filters
3. Which of the following reporting dimensions would be useful to reference if you
were rebuilding a website to improve accessibility?
Browser
All of these dimensions
Device Category
Language
None of these dimensions - Answer-All of these dimensions
4.Using filters, you can _____
exclude data from a view
change how the data looks in your reports
All of these answers apply
include data in a view - Answer-All of these answers apply
5. Which of the following are measures of traffic volume?
Visits
Bounce Rate
Margin
Time on Site - Answer-Visits
6. You want a second view of your data where you only see traffic to a specific
subdirectory. What is the best way to set this up?
,Create a second Google Analytics account, and apply the new tracking code to the
pages in the subdirectory
Create a duplicate view and add a filter: Select "Include only traffic to a subdirectory"
from the Filter Type drop down, and specify the subdirectory
Create a new web property and add the new tracking code to the pages on the
subdirectory - Answer-Create a duplicate view and add a filter: Select "Include only
traffic to a subdirectory" from the Filter Type drop down, and specify the subdirectory
7. Which of the following would be most useful in measuring how many days passed
between the first visit to a site and the eventual conversion?
Path Length
Time Lag
Conversion Value
Top Conversion Paths
Assisted/Last Interaction Conversions - Answer-Time Lag
8. Which of the following technologies on your site influence how you implement
Analytics? Select all that apply.
responsive web design
query string parameters
All answers are correct
Flash and AJAX events
server redirects - Answer-All answers are correct
9. Which of the following attribution models would be useful for evaluating ads and
campaigns that are designed to create initial awareness about a brand?
First Interaction model
Linear model
Last Non-Direct Click model
Last Interaction Model - Answer-First Interaction model
10. You want to know whether button X is clicked more often than button Y?
Which of the following would be more useful?
Intelligence
Events
Annotations
Real-Time - Answer-Events
11. Which of the following should you NOT collect with the Google Analytics
commerce JavaScript?
product SKU(s)
credit card number
billing city
tax amount
purchase amount - Answer-credit card number
, 12. Which of the following techniques would you use to exclude rows with fewer than
10 visits from a report table?
Use a pivot table with two dimensions
Apply a table filter
Add a primary dimension
Add a secondary dimension
Sort the table by sessions from highest to lowest - Answer-Apply a table filter
13. Your company has a website and a mobile app, and you want to track each
separately in Google Analytics. How should you structure your account(s)?
one account, one property, one view
one account, no properties, two views
one account, two properties, two views
one account, one property, no views - Answer-one account, two properties, two
views
14. For each user who comes to your site, Google Analytics automatically captures
which of the following Traffic Source dimensions.
Source, medium, campaign and Ad content
Source and Medium
Campaign and Ad Content
Campaign and medium - Answer-Source, medium, campaign and Ad content
15. Google Analytics can recognize returning users:
Google Analytics cannot recognize returning users on any device
on websites, IOS mobile apps, Android mobile apps
on websites only
on websites, Android mobile apps - Answer-on websites, IOS mobile apps, Android
mobile apps
16. Which of the following are dimensions?
Screen resolution
Bounce rate
Region
% new visits - Answer-Region
17. You need to immediately need to find out whether people are viewing the new
content that you just added today. Which of the following would be most useful?
Annotations
Real-Time
Intelligence Alert
Secondary Dimensions - Answer-Real-Time
