ADVANCED GOOGLE ANALYTICS
(ASSESSMENT 1) EXAM QUESTIONS
AND ANSWERS
When does the Google Analytics tracking code send an event hit to Analytics?
- Every time a user performs an action with pageview tracking
- Every time a user makes a reservation on a booking site
- Every time a user adds an event to their calendar
- Every time a user performs an action with event tracking - Answer-Every time a
user performs an action with event tracking
What does Google Analytics use to differentiate new and returning users?
- A browser cookie
- Artificial intelligence
- A randomly-assigned unique identifier
- A sequential unique identifier - Answer-A browser cookie
A randomly-assigned unique identifier
What will happen if a user clears the Analytics cookie from their browser?
- Analytics will inform the user that they need to set a new Analytics cookie
- Analytics will not be able to associate user behavior data with past data collected
by the tracking code
- Analytics will set a new unique ID and browser cookie the next time a browser
loads a tracked page
- Analytics will automatically recognize returning users - Answer-- Analytics will not
be able to associate user behavior data with past data collected by the tracking code
- Analytics will set a new unique ID and browser cookie the next time a browser
loads a tracked page
By default, Google Analytics can recognize returning users over multiple sessions
from different browsers and devices.
True or False - Answer-False
A session in Google Analytics times out after how many minutes by default?
-5
- 15
- 30
- 60 - Answer-30
To send data to Google Analytics from a web-connected device like a point-of-sale
system, what feature must be used?
(ASSESSMENT 1) EXAM QUESTIONS
AND ANSWERS
When does the Google Analytics tracking code send an event hit to Analytics?
- Every time a user performs an action with pageview tracking
- Every time a user makes a reservation on a booking site
- Every time a user adds an event to their calendar
- Every time a user performs an action with event tracking - Answer-Every time a
user performs an action with event tracking
What does Google Analytics use to differentiate new and returning users?
- A browser cookie
- Artificial intelligence
- A randomly-assigned unique identifier
- A sequential unique identifier - Answer-A browser cookie
A randomly-assigned unique identifier
What will happen if a user clears the Analytics cookie from their browser?
- Analytics will inform the user that they need to set a new Analytics cookie
- Analytics will not be able to associate user behavior data with past data collected
by the tracking code
- Analytics will set a new unique ID and browser cookie the next time a browser
loads a tracked page
- Analytics will automatically recognize returning users - Answer-- Analytics will not
be able to associate user behavior data with past data collected by the tracking code
- Analytics will set a new unique ID and browser cookie the next time a browser
loads a tracked page
By default, Google Analytics can recognize returning users over multiple sessions
from different browsers and devices.
True or False - Answer-False
A session in Google Analytics times out after how many minutes by default?
-5
- 15
- 30
- 60 - Answer-30
To send data to Google Analytics from a web-connected device like a point-of-sale
system, what feature must be used?
