Complete Solutions
What are schemas? mental structures that help us put bits of information together to
form patterns and create meaning
Assimilation interpreting our new experiences in terms of our existing schemas
accommodation adapting our current understandings (schemas) to incorporate new
information
Attributions use of personal characteristics to explain behavior
1. Internal attributions: personality
2. External attributions: situational
fundamental attribution error tendency to attribute others' behavior to their dispositions
and our own behaviors to our situations
,What is self-serving bias? the tendency for individuals to attribute their own successes to
internal factors and put the blame for failures on external factors
How does salience impact selection of perceptual information? Things are salient to us
depending on:
1. Visual and aural stimulation
2. Needs and interests
3. Expectations
How do we organize perceptual information? 1. Proximity
2. Similarities
3. Differences
Punctuation in the context of organizing perceptions refers to the structuring of
information into a timeline to determine the cause (stimulus) and effect (response) of our
communication interactions
, Intercultural communication communication between people from different cultures
who have different world views
What are the 3 ways we assess cultural differences? 1. High versus low context
2. Individualistic versus collectivistic
3. Power distance
Characteristics of High context cultures Contextual cues such as time, place, relationship
and situation to interpret meaning and send message
Characteristics of low context cultures Explicit
Meaning is direct
Characteristics of individualistic cultures 1. Low context
2. Value individual achievement
3. Autonomy w competition
4. Little attention to hierarchy