Williamson Study Guide Questions
and Answers 100% Pass
1. In Capstone how many basic strategies can be the starting point for your own custom
strategy? - ✔✔C. 6
2. A Broad differentiation strategy maintains a presence in every segment of the market.
Moreover, the company will gain a competitive advantage by distinguishing products
with an excellent design, high awareness and easy accessibility. - ✔✔A. True
3. A marketing tool used to track the position of the company's products against those
of the competitors is the: - ✔✔B. Perceptual Map.
.
4. The Mean Time Before Failure is a rating reliability measured in: - ✔✔C. Hours.
5. The Age Score, the age criteria does have a rough cut a product will be too young or
too old to be considered for purchase. - ✔✔B. False
6. Performance is the most important criteria to "High End Segment" customer. - ✔✔B.
False
7. What factors drive project length? - ✔✔A. The product's automation level on the
Production line
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