Capsim Quiz Questions and Answers
100% Pass
R&D includes what areas: - ✔✔1. to reposition a product
perceptual map chart - ✔✔- shows how we track evolving customer demands in the
industry
- each solid circle represents a market segment of customers with similar preferences
- customers expect your products to be positioned within these solid circles
- every year the market segments are drifting down and to the right across the
perceptual map as customer demands evolve
- changing performance/size will reposition the product
R&D revision date - ✔✔- after repositioning your product by changing the mtbf, size
and performance the revision date is when your product will be produced and sold at
the adjusted amounts
- age at revision will be cut in half which can be seen in the age profile
R&D cost - ✔✔- based on how long the project will take the company to complete
R&D product name - ✔✔- maximum length of 6 characters
- should begin with the same letter as that of your team name
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,R&D pfmn = performance - ✔✔- indicates how well your product performs (speed,
sensitivity)
- long term trends is toward higher performance
- for existing products, the farther the move the longer the time and higher the cost
- for new products, project length depends upon proximity to existing products
- is on perceptual map
R&D size - ✔✔- on perceptual map
- indicates physical dimensions of the product
- long term trend to smaller products
- for existing products, the farther the move the longer the time and higher the cost
- for new products, project length depends upon proximity to existing products
R&D mtbf - mean time before failure - ✔✔- predicts reliability
- similar to improving the design
- increasing MTBF increases the material cost and makes the product more appealing
- indicates the average number of hours your product will operate before it fails
- higher reliability implies higher material costs to build you product
R&D revision date - ✔✔- date the project will complete
- until this date, the project is produced with the old specifications
- any existing inventory at that time is reworked to the new specifications at no
additional cost
- TIP: a new project cannot begin until the old project finishes
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, - all projects begin on January 1
- projects that finish in december are better than projects that finish in january because
the december revision date will allow you to begin a new project almost immediately
while the january revision date will force you to wait until the next round
R&D age at revision - ✔✔- new perceived age of the design when the product emerges
from R&D
- moving a product on the perceptual map affects the age BUT changing the MTBF
specifications does not
- when the product moves, cusotmers see the product as younger than the old design
but not entirely new
- they could the old agein half and behave as thought the design is younger
R&D project costs - ✔✔- total cost of the project in thousands of dollars
- most you can spend in any year is $1
- if the project costs more than $1 million, $1 million will be spent this year plus the
remaining balance in future years
R&D industry conditions report - ✔✔- has the drift rate for each market segment in
table 1 to help plan R&D decisions
- drift rates are how fast each market segment is moving across the perceptual map
R&D process overall - ✔✔In summary, to reposition a product you would do the
following: Research current customer buying criteria in the Courier report. Display the
R&D worksheet. Adjust Performance, Size, & MTBF. Observe impacts upon age,
material costs, and R&D completion dates. Save the decisions.
100% Pass Guarantee Emily Charlene All Rights Reserved © 2025 3
100% Pass
R&D includes what areas: - ✔✔1. to reposition a product
perceptual map chart - ✔✔- shows how we track evolving customer demands in the
industry
- each solid circle represents a market segment of customers with similar preferences
- customers expect your products to be positioned within these solid circles
- every year the market segments are drifting down and to the right across the
perceptual map as customer demands evolve
- changing performance/size will reposition the product
R&D revision date - ✔✔- after repositioning your product by changing the mtbf, size
and performance the revision date is when your product will be produced and sold at
the adjusted amounts
- age at revision will be cut in half which can be seen in the age profile
R&D cost - ✔✔- based on how long the project will take the company to complete
R&D product name - ✔✔- maximum length of 6 characters
- should begin with the same letter as that of your team name
100% Pass Guarantee Emily Charlene All Rights Reserved © 2025 1
,R&D pfmn = performance - ✔✔- indicates how well your product performs (speed,
sensitivity)
- long term trends is toward higher performance
- for existing products, the farther the move the longer the time and higher the cost
- for new products, project length depends upon proximity to existing products
- is on perceptual map
R&D size - ✔✔- on perceptual map
- indicates physical dimensions of the product
- long term trend to smaller products
- for existing products, the farther the move the longer the time and higher the cost
- for new products, project length depends upon proximity to existing products
R&D mtbf - mean time before failure - ✔✔- predicts reliability
- similar to improving the design
- increasing MTBF increases the material cost and makes the product more appealing
- indicates the average number of hours your product will operate before it fails
- higher reliability implies higher material costs to build you product
R&D revision date - ✔✔- date the project will complete
- until this date, the project is produced with the old specifications
- any existing inventory at that time is reworked to the new specifications at no
additional cost
- TIP: a new project cannot begin until the old project finishes
100% Pass Guarantee Emily Charlene All Rights Reserved © 2025 2
, - all projects begin on January 1
- projects that finish in december are better than projects that finish in january because
the december revision date will allow you to begin a new project almost immediately
while the january revision date will force you to wait until the next round
R&D age at revision - ✔✔- new perceived age of the design when the product emerges
from R&D
- moving a product on the perceptual map affects the age BUT changing the MTBF
specifications does not
- when the product moves, cusotmers see the product as younger than the old design
but not entirely new
- they could the old agein half and behave as thought the design is younger
R&D project costs - ✔✔- total cost of the project in thousands of dollars
- most you can spend in any year is $1
- if the project costs more than $1 million, $1 million will be spent this year plus the
remaining balance in future years
R&D industry conditions report - ✔✔- has the drift rate for each market segment in
table 1 to help plan R&D decisions
- drift rates are how fast each market segment is moving across the perceptual map
R&D process overall - ✔✔In summary, to reposition a product you would do the
following: Research current customer buying criteria in the Courier report. Display the
R&D worksheet. Adjust Performance, Size, & MTBF. Observe impacts upon age,
material costs, and R&D completion dates. Save the decisions.
100% Pass Guarantee Emily Charlene All Rights Reserved © 2025 3
