Capsim quiz Questions and Answers
100% pass
performance - ✔✔customer perception of how well the product performs
size - ✔✔the products dimensions and weight
reliability - ✔✔expressed as the mean time before failure
price - ✔✔price of product
age - ✔✔age of product
buying criteria importance traditional - ✔✔age
Low end buying criteria importance - ✔✔1. price
High End buying criteria importance - ✔✔1. position
Performance buying criteria importance - ✔✔1. MTBF
Size buying criteria importance - ✔✔1. Position
Positioning just beyond the fine cut, appeal drops _____ - ✔✔1%
1/2 way between fine and rough cuts appeal drops _____ - ✔✔50%
Just inside the rough cut appeal drops ____ - ✔✔99%
Perceptual maps ideal spots - ✔✔Low - trailing edge
100% Pass Guarantee Emily Charlene All Rights Reserved © 2025 1
, performance- leading edge
traditional - middle
size - leading edge
high - leading edge
criteria changes for price every round - ✔✔ranges decline $.50 in each round
criteria changes for positioning every round - ✔✔ideal spots change each round and are
segment specific
criteria changes for age every round - ✔✔preferences always remain constant
criteria changes for MTBF every round - ✔✔ranges always remain constant
criteria changes for growth rate every round - ✔✔ranges always remain constant
R and D - ✔✔Revise product attributes
-positioning
-reliability
-age
Introduce new products
Marketing - ✔✔-set prices
-set spending on promotions
- set spending on sales force
production - ✔✔-add capacity
-automation
100% Pass Guarantee Emily Charlene All Rights Reserved © 2025 2
100% pass
performance - ✔✔customer perception of how well the product performs
size - ✔✔the products dimensions and weight
reliability - ✔✔expressed as the mean time before failure
price - ✔✔price of product
age - ✔✔age of product
buying criteria importance traditional - ✔✔age
Low end buying criteria importance - ✔✔1. price
High End buying criteria importance - ✔✔1. position
Performance buying criteria importance - ✔✔1. MTBF
Size buying criteria importance - ✔✔1. Position
Positioning just beyond the fine cut, appeal drops _____ - ✔✔1%
1/2 way between fine and rough cuts appeal drops _____ - ✔✔50%
Just inside the rough cut appeal drops ____ - ✔✔99%
Perceptual maps ideal spots - ✔✔Low - trailing edge
100% Pass Guarantee Emily Charlene All Rights Reserved © 2025 1
, performance- leading edge
traditional - middle
size - leading edge
high - leading edge
criteria changes for price every round - ✔✔ranges decline $.50 in each round
criteria changes for positioning every round - ✔✔ideal spots change each round and are
segment specific
criteria changes for age every round - ✔✔preferences always remain constant
criteria changes for MTBF every round - ✔✔ranges always remain constant
criteria changes for growth rate every round - ✔✔ranges always remain constant
R and D - ✔✔Revise product attributes
-positioning
-reliability
-age
Introduce new products
Marketing - ✔✔-set prices
-set spending on promotions
- set spending on sales force
production - ✔✔-add capacity
-automation
100% Pass Guarantee Emily Charlene All Rights Reserved © 2025 2
