AQA A LEVEL DESIGN TECHNOLOGY-
1.13: ENTERPRISE & MARKETING
QUESTIONS WITH CORRECT
ANSWERS 2025/2026
Before developing a product, what are the key characteristics considered in a customer? -
correct answers- age
- gender
- disposable income
- residential location
- recreational interests
How can a customers age or gender influence the design of a product? - correct answersthe
aesthetic features of the product can be tailored towards that age group/gender
(e.g black colour for a deodorant bottle for males)
How can a customers disposable income influence the design of a product? - correct
answersit helps the designer determine whether to develop a budget-friendly product or
one that is aimed at a higher income (luxury)
How can a customers residential location influence the design of a product? - correct
answersit influences the type of product that is developed (e.g a smaller item for someone
who is living in a one-bedroom flat and needs to save space)
How can a customers recreational interests influence the design of a product? - correct
answersthe designer can tailor the product so it appears more attractive to the customer
(e.g if someone is interested in fitness, the product can have functional features within the
theme of fitness)
Why might a customer be motivated to buy a product? - correct answers- social & emotional
needs
- family needs
- budget pressures
- brand preferences
What is corporate identity and why is it important? - correct answersit is the branding used
to present the image of a company to the public.
1.13: ENTERPRISE & MARKETING
QUESTIONS WITH CORRECT
ANSWERS 2025/2026
Before developing a product, what are the key characteristics considered in a customer? -
correct answers- age
- gender
- disposable income
- residential location
- recreational interests
How can a customers age or gender influence the design of a product? - correct answersthe
aesthetic features of the product can be tailored towards that age group/gender
(e.g black colour for a deodorant bottle for males)
How can a customers disposable income influence the design of a product? - correct
answersit helps the designer determine whether to develop a budget-friendly product or
one that is aimed at a higher income (luxury)
How can a customers residential location influence the design of a product? - correct
answersit influences the type of product that is developed (e.g a smaller item for someone
who is living in a one-bedroom flat and needs to save space)
How can a customers recreational interests influence the design of a product? - correct
answersthe designer can tailor the product so it appears more attractive to the customer
(e.g if someone is interested in fitness, the product can have functional features within the
theme of fitness)
Why might a customer be motivated to buy a product? - correct answers- social & emotional
needs
- family needs
- budget pressures
- brand preferences
What is corporate identity and why is it important? - correct answersit is the branding used
to present the image of a company to the public.
