MNM3701
Assignment 3 Semester 1 2025
Detailed Solutions, References & Explanations
Unique number:
Due Date: 14 May 2025
pg. 1https://www.stuvia.com/doc/7229353/mnm3701
, MNM3701
Assignment 3 Semester 1 2025
Unique number:
Due Date: 14 May 2025
In this final portfolio, as a marketing manager of a Small, Medium, and Micro Enterprise (SMME), the task is
to develop marketing strategies and programmes based on the marketing mix—product, price, place,
promotion, service, and internal marketing. To begin, let's break down each element and discuss both
theoretical concepts and practical strategies for the SMME to implement.
Step 5: Develop Marketing Strategies and Programmes
1. Product or Service and Branding
Strategy Theoretical Discussion:
A successful product or service offering plays a crucial role in attracting customers and gaining a
competitive advantage. The strategy around the product/service includes defining the product's features,
benefits, and the branding strategy to differentiate it in the market. The product's quality, design, packaging,
and labelling are significant components that need to be evaluated and strategically planned.
Practical Strategy for SMME:
Product Offering: The SMME should focus on
providing high-quality, reliable products or services
that meet the specific needs of its target market. For
example, if the SMME is in the food industry, they
can offer a range of
pg. 2https://www.stuvia.com/doc/7229353/mnm3701
Assignment 3 Semester 1 2025
Detailed Solutions, References & Explanations
Unique number:
Due Date: 14 May 2025
pg. 1https://www.stuvia.com/doc/7229353/mnm3701
, MNM3701
Assignment 3 Semester 1 2025
Unique number:
Due Date: 14 May 2025
In this final portfolio, as a marketing manager of a Small, Medium, and Micro Enterprise (SMME), the task is
to develop marketing strategies and programmes based on the marketing mix—product, price, place,
promotion, service, and internal marketing. To begin, let's break down each element and discuss both
theoretical concepts and practical strategies for the SMME to implement.
Step 5: Develop Marketing Strategies and Programmes
1. Product or Service and Branding
Strategy Theoretical Discussion:
A successful product or service offering plays a crucial role in attracting customers and gaining a
competitive advantage. The strategy around the product/service includes defining the product's features,
benefits, and the branding strategy to differentiate it in the market. The product's quality, design, packaging,
and labelling are significant components that need to be evaluated and strategically planned.
Practical Strategy for SMME:
Product Offering: The SMME should focus on
providing high-quality, reliable products or services
that meet the specific needs of its target market. For
example, if the SMME is in the food industry, they
can offer a range of
pg. 2https://www.stuvia.com/doc/7229353/mnm3701
