AIPMM-CPM EXAM ACTUAL EXAM 2 LATEST VERSIONS QUESTIONS AND CORRECT
DETAILED ANSWERS (VERIFIED ANSWERS) |ALREADY GRADED A+
intangibility
inseparability
variability
perishability -(answer)Nature and characteristic of a service
Product
Price
Promotion
Place -(answer)What are the 4 Kotler's Market Strategies?
Intensity of Competitive Rivalry
Threat of New Entrants
Threat of Substitute
Bargaining Power of Customers
Bargaining Power of Suppliers -(answer)What are Porter's 5 forces?
Conceive
Plan
Develop
Qualify
Launch
Deliver
Retire -(answer)What are the 7 phases of PLC?
Conceive
,AIPMM-CPM EXAM ACTUAL EXAM 2 LATEST VERSIONS QUESTIONS AND CORRECT
DETAILED ANSWERS (VERIFIED ANSWERS) |ALREADY GRADED A+
Plan
Develop
Qualify -(answer)What are the steps of NPD? (Phases)
Market Penetration -(answer)What is the strategy for existing market/existing product? (Ansoff's Growth
Matrix)
Product Development -(answer)What is the strategy for existing market/new product? (Ansoff's Growth
Matrix)
Market Development -(answer)What is the strategy for NEW market/existing product? (Ansoff's Growth
Matrix)
Diversification -(answer)What is the strategy for new market/new product? (Ansoff's Growth Matrix)
Introduction -(answer)Market Objective: Gain awareness
Competition: None
Product: One
Price: Skimming/Penetration
Promotion: Educate/Inform
Place: Limited
Growth -(answer)Market Objective: Stress differentiation
Competition: Growing
Product: More version
Price: Gain market share
, AIPMM-CPM EXAM ACTUAL EXAM 2 LATEST VERSIONS QUESTIONS AND CORRECT
DETAILED ANSWERS (VERIFIED ANSWERS) |ALREADY GRADED A+
Promotion: Competitive differences
Place: more outlets
Maturity -(answer)Market Objective: Maintain brand loyalty
Competition: Many
Product: Full
Price: Defend market share
Promotion: Reminder oriented
Place: Max outlets
Decline -(answer)Market Objective: Harvest/Deletion
Competition: Reduced
Product: Best Sellers
Price: Stay profitable
Promotion: Reduced
Place: Few
Product Manager roles -(answer)Owns strategy
Market expert
Business case dev expert
Presents needs
Product Marketing Manager roles -(answer)Market strategy
Marketing expert
Supports sales
DETAILED ANSWERS (VERIFIED ANSWERS) |ALREADY GRADED A+
intangibility
inseparability
variability
perishability -(answer)Nature and characteristic of a service
Product
Price
Promotion
Place -(answer)What are the 4 Kotler's Market Strategies?
Intensity of Competitive Rivalry
Threat of New Entrants
Threat of Substitute
Bargaining Power of Customers
Bargaining Power of Suppliers -(answer)What are Porter's 5 forces?
Conceive
Plan
Develop
Qualify
Launch
Deliver
Retire -(answer)What are the 7 phases of PLC?
Conceive
,AIPMM-CPM EXAM ACTUAL EXAM 2 LATEST VERSIONS QUESTIONS AND CORRECT
DETAILED ANSWERS (VERIFIED ANSWERS) |ALREADY GRADED A+
Plan
Develop
Qualify -(answer)What are the steps of NPD? (Phases)
Market Penetration -(answer)What is the strategy for existing market/existing product? (Ansoff's Growth
Matrix)
Product Development -(answer)What is the strategy for existing market/new product? (Ansoff's Growth
Matrix)
Market Development -(answer)What is the strategy for NEW market/existing product? (Ansoff's Growth
Matrix)
Diversification -(answer)What is the strategy for new market/new product? (Ansoff's Growth Matrix)
Introduction -(answer)Market Objective: Gain awareness
Competition: None
Product: One
Price: Skimming/Penetration
Promotion: Educate/Inform
Place: Limited
Growth -(answer)Market Objective: Stress differentiation
Competition: Growing
Product: More version
Price: Gain market share
, AIPMM-CPM EXAM ACTUAL EXAM 2 LATEST VERSIONS QUESTIONS AND CORRECT
DETAILED ANSWERS (VERIFIED ANSWERS) |ALREADY GRADED A+
Promotion: Competitive differences
Place: more outlets
Maturity -(answer)Market Objective: Maintain brand loyalty
Competition: Many
Product: Full
Price: Defend market share
Promotion: Reminder oriented
Place: Max outlets
Decline -(answer)Market Objective: Harvest/Deletion
Competition: Reduced
Product: Best Sellers
Price: Stay profitable
Promotion: Reduced
Place: Few
Product Manager roles -(answer)Owns strategy
Market expert
Business case dev expert
Presents needs
Product Marketing Manager roles -(answer)Market strategy
Marketing expert
Supports sales
