©THESTAR 2025 ALL RIGHTS RESERVED 11:44 AM A+
Capsim Exam Questions And Answers
|Latest 2025 | Guaranteed Pass
Performance - Answer✔customer perception of how well the product performs
size - Answer✔the products dimensions and weight
reliability - Answer✔expressed as the mean time before failure
price - Answer✔price of product
age - Answer✔age of product
buying criteria importance traditional - Answer✔age
Low end buying criteria importance - Answer✔1. price
High End buying criteria importance - Answer✔1. position
Performance buying criteria importance - Answer✔1. MTBF
Size buying criteria importance - Answer✔1. Position
Positioning just beyond the fine cut, appeal drops _____ - Answer✔1%
1/2 way between fine and rough cuts appeal drops _____ - Answer✔50%
1|Page
, ©THESTAR 2025 ALL RIGHTS RESERVED 11:44 AM A+
Just inside the rough cut appeal drops ____ - Answer✔99%
Perceptual maps ideal spots - Answer✔Low - trailing edge
performance- leading edge
traditional - middle
size - leading edge
high - leading edge
criteria changes for price every round - Answer✔ranges decline $.50 in each round
criteria changes for positioning every round - Answer✔ideal spots change each round and are
segment specific
criteria changes for age every round - Answer✔preferences always remain constant
criteria changes for MTBF every round - Answer✔ranges always remain constant
criteria changes for growth rate every round - Answer✔ranges always remain constant
R and D - Answer✔Revise product attributes
-positioning
-reliability
-age
Introduce new products
Marketing - Answer✔-set prices
-set spending on promotions
- set spending on sales force
production - Answer✔-add capacity
-automation
-labor costs
- inventory costs
2|Page
Capsim Exam Questions And Answers
|Latest 2025 | Guaranteed Pass
Performance - Answer✔customer perception of how well the product performs
size - Answer✔the products dimensions and weight
reliability - Answer✔expressed as the mean time before failure
price - Answer✔price of product
age - Answer✔age of product
buying criteria importance traditional - Answer✔age
Low end buying criteria importance - Answer✔1. price
High End buying criteria importance - Answer✔1. position
Performance buying criteria importance - Answer✔1. MTBF
Size buying criteria importance - Answer✔1. Position
Positioning just beyond the fine cut, appeal drops _____ - Answer✔1%
1/2 way between fine and rough cuts appeal drops _____ - Answer✔50%
1|Page
, ©THESTAR 2025 ALL RIGHTS RESERVED 11:44 AM A+
Just inside the rough cut appeal drops ____ - Answer✔99%
Perceptual maps ideal spots - Answer✔Low - trailing edge
performance- leading edge
traditional - middle
size - leading edge
high - leading edge
criteria changes for price every round - Answer✔ranges decline $.50 in each round
criteria changes for positioning every round - Answer✔ideal spots change each round and are
segment specific
criteria changes for age every round - Answer✔preferences always remain constant
criteria changes for MTBF every round - Answer✔ranges always remain constant
criteria changes for growth rate every round - Answer✔ranges always remain constant
R and D - Answer✔Revise product attributes
-positioning
-reliability
-age
Introduce new products
Marketing - Answer✔-set prices
-set spending on promotions
- set spending on sales force
production - Answer✔-add capacity
-automation
-labor costs
- inventory costs
2|Page
