WGU D077 CONCEPTS IN MARKETING, SALES AND CUSTOMER CONTACT OBJECTIVE ASSESSMENT ACTUAL EXAM 2025/2026 COMPLETE QUESTIONS WITH VERIFIED CORRECT ANSWERS || 100% GUARANTEED PASS <NEWEST VERSION>

WGU D077 CONCEPTS IN MARKETING, SALES AND CUSTOMER CONTACT OBJECTIVE ASSESSMENT ACTUAL EXAM 2025/2026 COMPLETE QUESTIONS WITH VERIFIED CORRECT ANSWERS || 100% GUARANTEED PASS &lt;NEWEST VERSION&gt; 1. Penetration pricing - ANSWER setting a low initial price on a NEW product to appeal immediately to the mass market 2. Skimming - ANSWER Pricing a new product high to increase profits 3. Leader pricing - ANSWER setting some very low prices to get customers into retail stores 4. Bundling - ANSWER Grouping related products together to encourage customers to buy both 5. Prestige pricing - ANSWER charging a high price to help promote a high quality image 6. Marketing Mix (4 P's) - ANSWER Product, price, place, and promotion— the controllable set of activities that a firm uses to respond to the wants of its target markets. 7. Competitive pricing - ANSWER When the product is priced in line with or just below competitors' prices to try to capture more of the market. 8. Promotional Mix - ANSWER Advertising, Personal Selling, sales promotion, public relations, social media, E-commerce, Online Advertising, Content Marketing, guerilla marketing 9. Advertising - ANSWER Any paid form of nonpersonal promotion by an identified sponsor that is delivered through traditional media channels 10. A company develops a new, high end product which has no direct competition that is popular with customers. The company seeks to temporarily set the price of the product high to gain as much profit as possible. What is this name of this pricing strategy? - ANSWER Skimming 11. A company makes customized office chairs that are sold only through its website. What type of distribution channel is the company using? - ANSWER Direct 12. When preparing a marketing plan, a manager is considering factors such as changing incomes, unemployment levels, inflation, and recession. Which element of the marketing environment is the focus of this manager? - ANSWER Economic 13. A manager is seeking to use the BCG matrix to design strategies for the company's products. The manager knows the market shares for the products. What other information about the company's products does this manager need to know to use this technique? - ANSWER The market growth potential 14. A company operates in an industry where the customers are highly price sensitive, and the industry supply far exceeds the demand for the company's products. Which one of Porter's five forces is being illustrated by this company's situation? - ANSWER Bargaining power of buyers 15. Which component of the market planning process addresses the actions associated with a marketing strategy? - ANSWER Tactical planning 16. Which attribute represents qualitative research? - ANSWER Exploring ideas, perceptions, and behaviors in depth 17. Strategic Opportunity Matrix - ANSWER market penetration, product development, market development, diversification 18. What is a company's market share? - ANSWER A company's percentage of the total sales in an industry 19. What does the strategic opportunity matrix examine? - ANSWER New versus existing markets 20. Bargaining power of buyers - ANSWER One of Porter's Five Forces—the power of customers to drive down prices if supply exceeds demand 21. Bargaining power of suppliers - ANSWER One of Porter's Five Forces— the power of suppliers when there are few alternative sources for the products' components 22. Bargaining - ANSWER The fourth phase in the negotiation process, where the parties seek an agreement 23. BCG Matrix - ANSWER Planning tool which uses a quadrant to map the strategic position of a business brand based on the brand's market share and the market's growth potential 24. Buyers - ANSWER Individuals at an organization who are responsible for the purchase contract, often a purchasing department 25. buying center - ANSWER Group of decision makers for a purchase by an organization 26. Channel conflict - ANSWER When a company sells products directly to consumers, in competition with the company's own channel partners 27. Closed-ended questions - ANSWER Questions where a researcher provides a set of options from which to choose a response, also called structured questions 28. Closure - ANSWER The final phase of negotiation, where an agreement is reached or the negotiation fails 29. Cognitive dissonance - ANSWER Mental discomfort triggered by holding two or more contradictory beliefs, ideas, or values 30. Collaboration - ANSWER Style of handling conflict with high concern for both empathy and self-interest 31. Competition - ANSWER Style of handling conflict focused on self interest over empathy 32. Competitive pricing strategy - ANSWER Setting the price for a product or service relative to competitors 33. Tina worked with a packaging company, Company X, to create a new method for processing mixed paper waste into recyclable product for resale. Another packaging company, Company Y, a competitor of Company X, has also approached and offered to help Ana develop recyclable product for resale. Ana knows that helping Company Y will automatically reveal the newly learned techniques to its competitor, Company X. Which ethical dilemma does this raise for this owner? - ANSWER Nondisclosure 34. What is the main function of marketing? - ANSWER Bringing value to customers 35. Which set of connections is created by marketers to generate value? - ANSWER Between customers and products 36. Business cycle phases - ANSWER expansion, peak, contraction, and trough 37. The director plans to post the menu for the day by 5:00 each morning. This information will include the nutrition facts associated with breakfast, lunch, and dinner, and describe the standards used in the meal preparation. Which activity is the community center using to create value through its menu marketing? - ANSWER Creating awareness of fresh meals 38. The community center is the first in the city to offer freshly prepared meals in partnership with the food warehouse. 39. Which stage of the product life cycle do the meals represent to the community? - ANSWER Introduction 40. The director plans to design and implement a marketing campaign. Which example describes the director's primary goal for the marketing campaign? - ANSWER Promoting awareness of its food offerings 41. What is one example of an uncontrollable element of the community center's marketing environment? - ANSWER Citizen participation in meals 42. The director researches the reason for the community's food insecurity and learns that companies closed during the recent recession and left individuals without jobs. This unemployment has created significant food insecurity among those who remain without stable incomes. Which element of the PEST analysis is the community center responding to by creating its meal program? - ANSWER Economic needs of community citizens 43. Which ethical consideration in marketing is illustrated by the community center's meal program? - ANSWER Offering food to everyone 44. During a meeting, a marketing department describes the sales goals for the year, the target markets selected, and the actions the department will undertake to reach these goals. Which portion of the marketing planning process was discussed during this meeting? - ANSWER Marketing strategy 45. SWOT Analysis - ANSWER examines the internal (controllable) and external (uncontrollable) factors that impact the organization and its strategies.