Certified AI Associate Questions with
Verified Solutions
What is an implication of user consent in regard to AI data privacy?
A. AI ensures complete data privacy by automatically obtaining user consent.
B. AI operates independently of user privacy and consent.
C. AI infringes on privacy when user consent is not obtained. ✔️✔️C. AI infringes on privacy
when user consent is not obtained.
Cloud Kicks wants to optimize its business operations by incorporating AI into its CRM.What
should the company do first to prepare its data for use with AI?
A. Determine data availability.
B. Determine data outcomes.
C. Remove biased data. ✔️✔️A. Determine data availability.
Cloud Kicks implements a new product recommendation feature for its shoppers that
recommends shoes of a given color to display to customers based on the color of the products
from their purchase history. Which type of bias is most likely to be encountered in this
scenario?
A. Survivorship
B. Societal
C. Confirmation ✔️✔️C. Confirmation
What is a key characteristic of machine learning in the context of AI capabilities?
,A. Uses algorithms to learn from data and make decisions
B. Relies on preprogrammed rules to make decisions
C. Can perfectly mimic human intelligence and decision-making ✔️✔️A. Uses algorithms to learn
from data and make decisions
How is natural language processing (NLP) used in the context of AI capabilities?
A. To understand and generate human language
B. To interpret and understand programming language
C. To cleanse and prepare data for AI implementations ✔️✔️A. To understand and generate
human language
What are the three commonly used examples of AI in CRM?
A. Predictive scoring, forecasting, recommendations
B. Einstein Bots, face recognition, recommendations
C. Predictive scoring, reporting, image classification ✔️✔️A. Predictive scoring, forecasting,
recommendations
Cloud Kicks is testing a new AI model. Which approach aligns with Salesforce's Trusted AI
Principle of Inclusivity?
A. Rely on a development team with uniform backgrounds to assess the potential societal
implications of the model.
B. Test with diverse and representative datasets appropriate for how the model will be used.
C. Test only with data from a specific region or demographic to limit the risk of data leaks.
✔️✔️B. Test with diverse and representative datasets appropriate for how the model will be
used.
, Cloud Kicks relies on data analysis to optimize its product recommendations; however, CK
encounters a recurring issue of incomplete customer records, with missing contact information
and incomplete purchase histories. How will this incomplete data quality impact the company's
operations?
A. The diversity of product recommendations is improved.
B. The response time for product recommendations is stalled.
C. The accuracy of product recommendations is hindered. ✔️✔️C. The accuracy of product
recommendations is hindered.
Which type of bias imposes a system's values on others?
A. Association
B. Automation
C. Societal ✔️✔️B. Automation
A sales manager wants to improve their processes using AI in Salesforce. Which application of
AI would be most beneficial?
A. Lead scoring and opportunity forecasting
B. Data modeling and management
C. Sales dashboards and reporting ✔️✔️A. Lead scoring and opportunity forecasting
What is the most likely impact that high-quality data will have on customer relationships?
A. Improved customer trust and satisfaction
B. Increased brand loyalty
C. Higher customer acquisition costs ✔️✔️A. Improved customer trust and satisfaction
Verified Solutions
What is an implication of user consent in regard to AI data privacy?
A. AI ensures complete data privacy by automatically obtaining user consent.
B. AI operates independently of user privacy and consent.
C. AI infringes on privacy when user consent is not obtained. ✔️✔️C. AI infringes on privacy
when user consent is not obtained.
Cloud Kicks wants to optimize its business operations by incorporating AI into its CRM.What
should the company do first to prepare its data for use with AI?
A. Determine data availability.
B. Determine data outcomes.
C. Remove biased data. ✔️✔️A. Determine data availability.
Cloud Kicks implements a new product recommendation feature for its shoppers that
recommends shoes of a given color to display to customers based on the color of the products
from their purchase history. Which type of bias is most likely to be encountered in this
scenario?
A. Survivorship
B. Societal
C. Confirmation ✔️✔️C. Confirmation
What is a key characteristic of machine learning in the context of AI capabilities?
,A. Uses algorithms to learn from data and make decisions
B. Relies on preprogrammed rules to make decisions
C. Can perfectly mimic human intelligence and decision-making ✔️✔️A. Uses algorithms to learn
from data and make decisions
How is natural language processing (NLP) used in the context of AI capabilities?
A. To understand and generate human language
B. To interpret and understand programming language
C. To cleanse and prepare data for AI implementations ✔️✔️A. To understand and generate
human language
What are the three commonly used examples of AI in CRM?
A. Predictive scoring, forecasting, recommendations
B. Einstein Bots, face recognition, recommendations
C. Predictive scoring, reporting, image classification ✔️✔️A. Predictive scoring, forecasting,
recommendations
Cloud Kicks is testing a new AI model. Which approach aligns with Salesforce's Trusted AI
Principle of Inclusivity?
A. Rely on a development team with uniform backgrounds to assess the potential societal
implications of the model.
B. Test with diverse and representative datasets appropriate for how the model will be used.
C. Test only with data from a specific region or demographic to limit the risk of data leaks.
✔️✔️B. Test with diverse and representative datasets appropriate for how the model will be
used.
, Cloud Kicks relies on data analysis to optimize its product recommendations; however, CK
encounters a recurring issue of incomplete customer records, with missing contact information
and incomplete purchase histories. How will this incomplete data quality impact the company's
operations?
A. The diversity of product recommendations is improved.
B. The response time for product recommendations is stalled.
C. The accuracy of product recommendations is hindered. ✔️✔️C. The accuracy of product
recommendations is hindered.
Which type of bias imposes a system's values on others?
A. Association
B. Automation
C. Societal ✔️✔️B. Automation
A sales manager wants to improve their processes using AI in Salesforce. Which application of
AI would be most beneficial?
A. Lead scoring and opportunity forecasting
B. Data modeling and management
C. Sales dashboards and reporting ✔️✔️A. Lead scoring and opportunity forecasting
What is the most likely impact that high-quality data will have on customer relationships?
A. Improved customer trust and satisfaction
B. Increased brand loyalty
C. Higher customer acquisition costs ✔️✔️A. Improved customer trust and satisfaction
