March 25
NRF Customer Service and Sales Fundamentals Vocabulary
Review Complete Questions and Correct Detailed Answers
(Verified Answers)
Social Cue
Ans: Decision-making based on the suggestion or preference of a friend, colleague,
or family member.
Wholesaler
Ans: Buys large quantities of products directly from the manufacturer, breaks them
into smaller units, and sells the smaller units to retailers.
Multichannel
Ans: Retail operations offering customer transactions through multiple connected
channels.
Off-Price Retailers
Ans: Offer brand-name merchandise at a discount; the merchandise typically
consists of excess inventory, closeouts, and irregular items.
Commercial Cue
Ans: Advertising message that impacts purchase decisions.
Comparison Shopper
pg. 1
, March 25
Ans: The customer who spends time searching for the best price or deal on the item
he/she is looking to purchase.
E-Commerce
Ans: Buying and selling through the internet via an electronic device.
Supercenters
Ans: These stores typically combine a supermarket and a department store, resulting
in a gigantic retail facility that carries an enormous range of products, from apparel
to groceries to automotive supplies, all under one roof.
Omnichannel
Ans: Similar to multichannel retailing, but with a focus on creating a seamless
customer experience through any and all channels.
Physical Cue
Ans: A physical need such as hunger or thirst that drives behavior.
Demograhics
Ans: Quantifiable information about a customer, such as household size, income,
education, occupation, and place of residence.
Closeout Stores
pg. 2
NRF Customer Service and Sales Fundamentals Vocabulary
Review Complete Questions and Correct Detailed Answers
(Verified Answers)
Social Cue
Ans: Decision-making based on the suggestion or preference of a friend, colleague,
or family member.
Wholesaler
Ans: Buys large quantities of products directly from the manufacturer, breaks them
into smaller units, and sells the smaller units to retailers.
Multichannel
Ans: Retail operations offering customer transactions through multiple connected
channels.
Off-Price Retailers
Ans: Offer brand-name merchandise at a discount; the merchandise typically
consists of excess inventory, closeouts, and irregular items.
Commercial Cue
Ans: Advertising message that impacts purchase decisions.
Comparison Shopper
pg. 1
, March 25
Ans: The customer who spends time searching for the best price or deal on the item
he/she is looking to purchase.
E-Commerce
Ans: Buying and selling through the internet via an electronic device.
Supercenters
Ans: These stores typically combine a supermarket and a department store, resulting
in a gigantic retail facility that carries an enormous range of products, from apparel
to groceries to automotive supplies, all under one roof.
Omnichannel
Ans: Similar to multichannel retailing, but with a focus on creating a seamless
customer experience through any and all channels.
Physical Cue
Ans: A physical need such as hunger or thirst that drives behavior.
Demograhics
Ans: Quantifiable information about a customer, such as household size, income,
education, occupation, and place of residence.
Closeout Stores
pg. 2
