CAPSIM Quiz UPDATED Exam Questions
and CORRECT Answers
performance - CORRECT ANSWER - customer perception of how well the product
performs
size - CORRECT ANSWER - the products dimensions and weight
reliability - CORRECT ANSWER - expressed as the mean time before failure
price - CORRECT ANSWER - price of product
age - CORRECT ANSWER - age of product
buying criteria importance traditional - CORRECT ANSWER - age
Low end buying criteria importance - CORRECT ANSWER - 1. price
High End buying criteria importance - CORRECT ANSWER - 1. position
Performance buying criteria importance - CORRECT ANSWER - 1. MTBF
Size buying criteria importance - CORRECT ANSWER - 1. Position
Positioning just beyond the fine cut, appeal drops _____ - CORRECT ANSWER - 1%
1/2 way between fine and rough cuts appeal drops _____ - CORRECT ANSWER - 50%
, Just inside the rough cut appeal drops ____ - CORRECT ANSWER - 99%
Perceptual maps ideal spots - CORRECT ANSWER - Low - trailing edge
performance- leading edge
traditional - middle
size - leading edge
high - leading edge
criteria changes for price every round - CORRECT ANSWER - ranges decline $.50 in
each round
criteria changes for positioning every round - CORRECT ANSWER - ideal spots change
each round and are segment specific
criteria changes for age every round - CORRECT ANSWER - preferences always remain
constant
criteria changes for MTBF every round - CORRECT ANSWER - ranges always remain
constant
criteria changes for growth rate every round - CORRECT ANSWER - ranges always
remain constant
R and D - CORRECT ANSWER - Revise product attributes
-positioning
-reliability
-age
Introduce new products
and CORRECT Answers
performance - CORRECT ANSWER - customer perception of how well the product
performs
size - CORRECT ANSWER - the products dimensions and weight
reliability - CORRECT ANSWER - expressed as the mean time before failure
price - CORRECT ANSWER - price of product
age - CORRECT ANSWER - age of product
buying criteria importance traditional - CORRECT ANSWER - age
Low end buying criteria importance - CORRECT ANSWER - 1. price
High End buying criteria importance - CORRECT ANSWER - 1. position
Performance buying criteria importance - CORRECT ANSWER - 1. MTBF
Size buying criteria importance - CORRECT ANSWER - 1. Position
Positioning just beyond the fine cut, appeal drops _____ - CORRECT ANSWER - 1%
1/2 way between fine and rough cuts appeal drops _____ - CORRECT ANSWER - 50%
, Just inside the rough cut appeal drops ____ - CORRECT ANSWER - 99%
Perceptual maps ideal spots - CORRECT ANSWER - Low - trailing edge
performance- leading edge
traditional - middle
size - leading edge
high - leading edge
criteria changes for price every round - CORRECT ANSWER - ranges decline $.50 in
each round
criteria changes for positioning every round - CORRECT ANSWER - ideal spots change
each round and are segment specific
criteria changes for age every round - CORRECT ANSWER - preferences always remain
constant
criteria changes for MTBF every round - CORRECT ANSWER - ranges always remain
constant
criteria changes for growth rate every round - CORRECT ANSWER - ranges always
remain constant
R and D - CORRECT ANSWER - Revise product attributes
-positioning
-reliability
-age
Introduce new products
