Case: Moonshine Miracle (branding)
Case Prompt: Help us develop a consistent brand image for our band.
Team #: Team Name: Khyra Jones Section: 1
Part 1 – Research and Analyze: Look through everything you can find about Moonshine Miracle (social media
website, etc.) to find their current brand image.
Current Brand Image Analysis
Consistency The band is not consistent when it comes to their social media such as their YouTube.
The bands most recent upload was 3 years ago. They need to keep their content fresh
How consistently and to successfully communicate their brand.
clearly is Moonshine I also noticed that the bands sound cloud only included 5 tracks. Listeners will want to
Miracle
communicating their
hear new music frequently, so the band should prepare more tracks. They need to
brand / brand image? properly link their SoundCloud onto their website. This shows a lack of consistency.
Explain with specific
examples.
Current Image
In Nate Binion’s about page he states that he wants to create music that is passionate,
What brand words challenging and inspirational. I think passion would be the biggest word on the brain
(associations/ map with inspirational next.
descriptors) are
being portrayed
online—What
words would be on
their brand map?
Explain with specific
examples.
1|Page
Case Prompt: Help us develop a consistent brand image for our band.
Team #: Team Name: Khyra Jones Section: 1
Part 1 – Research and Analyze: Look through everything you can find about Moonshine Miracle (social media
website, etc.) to find their current brand image.
Current Brand Image Analysis
Consistency The band is not consistent when it comes to their social media such as their YouTube.
The bands most recent upload was 3 years ago. They need to keep their content fresh
How consistently and to successfully communicate their brand.
clearly is Moonshine I also noticed that the bands sound cloud only included 5 tracks. Listeners will want to
Miracle
communicating their
hear new music frequently, so the band should prepare more tracks. They need to
brand / brand image? properly link their SoundCloud onto their website. This shows a lack of consistency.
Explain with specific
examples.
Current Image
In Nate Binion’s about page he states that he wants to create music that is passionate,
What brand words challenging and inspirational. I think passion would be the biggest word on the brain
(associations/ map with inspirational next.
descriptors) are
being portrayed
online—What
words would be on
their brand map?
Explain with specific
examples.
1|Page
