BA 370 Chapter 3 Quiz
1. How does market segmentation provide value to marketers?
a. By allowing more efficient marketing and by bringing more value to the
customers
2. Which answer below is an example of psychographic segmentation?
a. Marketing to regular gym goers
3. "According to Nielsen research, 40 percent of U.S. consumers are responsible for 75
percent of music spending" This quote is an important example to remember why we
segment the market by _____.
a. Usage Rate
4. How should you decide what to divide the market based on?
a. Meaningful characteristics
5. Which of the factor below do NOT suggest you have chosen a desirable target market?
a. If it is controversial
6. A ___ is a tool used by marketers to bring their target market to life.
a. Buyer Persona
7. What items are generally listed for a buyer persona?
a. All of these items are generally listed for a buyer persona
8. Differentiated marketing is defined as
a. A targeted marketing strategy where the company targets more than one market
segment and develops a unique marketing mix to target each segment separately
9. Demographic Segmentation is defined as
a. Segmenting the market according to statistics such as age, gender, income,
ethnicity, and education
10. True or False: A smaller market segment will always be more effective
a. False
1. How does market segmentation provide value to marketers?
a. By allowing more efficient marketing and by bringing more value to the
customers
2. Which answer below is an example of psychographic segmentation?
a. Marketing to regular gym goers
3. "According to Nielsen research, 40 percent of U.S. consumers are responsible for 75
percent of music spending" This quote is an important example to remember why we
segment the market by _____.
a. Usage Rate
4. How should you decide what to divide the market based on?
a. Meaningful characteristics
5. Which of the factor below do NOT suggest you have chosen a desirable target market?
a. If it is controversial
6. A ___ is a tool used by marketers to bring their target market to life.
a. Buyer Persona
7. What items are generally listed for a buyer persona?
a. All of these items are generally listed for a buyer persona
8. Differentiated marketing is defined as
a. A targeted marketing strategy where the company targets more than one market
segment and develops a unique marketing mix to target each segment separately
9. Demographic Segmentation is defined as
a. Segmenting the market according to statistics such as age, gender, income,
ethnicity, and education
10. True or False: A smaller market segment will always be more effective
a. False
