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DPR2601 Assignment 1 Semester 1 | Due 19 March 2025

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DPR2601 Assignment 1 Semester 1 | Due 19 March 2025. All questions answered. 1. Technical presentation The following information must be included in your technical presentation: 1.1. Cover page, (1) 1.2. Declaration with signatures from a traceable witness, (1) 1.3. Table of contents distributed evenly between margins, (1) 1.4. introduction, (1) 1.5. conclusion, and references. (1) [5] 2. Describe what public relations research is about. (4) 3. Using your own words, identify and discuss Two (2) designs associated with an experimental design (4) 4. Mention any two (2) types of quasi-. experimental designs, and discuss how they differ in terms of their characteristics. (4) 5. Describe any two dominant approaches in public relations research. (6) 6. Neuman (2013) identified ten threats to internal validity. Mention one of them, define and explain it using at least one example. (3) 7. Mention and describe two (2) research methodologies that can be used to study public relations research phenomena. (4) TOTAL MARKS [30] Total marks: 30

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March 17, 2025
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TABLE OF CONTENT
Introduction Page 3
Describe what public relations research is about. Page 3
Using your own words, identify and discuss two (2) designs associated with an Page 3
experimental design
Mention any two (2) types of quasi-experimental designs, and discuss how they Page 4
differ in terms of their characteristics.
Describe any two dominant approaches in public relations research. Page 4
Neuman (2013) identified ten threats to internal validity. Mention one of them, Page 5
define and explain it using at least one example.
Mention and describe two (2) research methodologies that can be used to study Page 5
public relations research phenomena.
Conclusion Page 6
References Page 6

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