Digital Marketing Exam #1 Study Set 2024/2025 Exam Questions and Corresponding Answers with Surety of 100% Pass Mark

Digital Marketing Exam #1 Study Set
2024/2025 Exam Questions and
Corresponding Answers with Surety of
100% Pass Mark



Digital Marketing - 🧠ANSWER ✔✔Technology-mediated exchanges that

enable, facilitate, enhance, or redesign business transactions


Digital Marketing is more than just social media... - 🧠ANSWER ✔✔It also

includes SEO, UX, website design, consumer privacy, digital ads, videos,

email campaigns, inbound marketing, etc.


Digital Landscape - 🧠ANSWER ✔✔Social media, websites, video content,

etc. & the relationship between all these things (like how video isn't just for

YouTube anymore; now social media apps like Instagram have video

component to them)

These things all help a business sell their produce or service.


Digital Landscape examples - 🧠ANSWER ✔✔Instagram, Twitter,

Facebook, Google, YouTube, TikTok, Yelp, Foursquare, Amazon



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,Digital Divide - 🧠ANSWER ✔✔The difference between those people that

have access to technology and those that do not


How many people have internet access today? - 🧠ANSWER ✔✔4.66 billion


How many active social media users are there? - 🧠ANSWER ✔✔4.2 billion


History of Hype: the 90's - 🧠ANSWER ✔✔IT revolution


History of Hype: 2000's - 🧠ANSWER ✔✔Social media


History of Hype: Today - 🧠ANSWER ✔✔Big data, AI, digital

transformations


Digital Transformations - 🧠ANSWER ✔✔Use of new, fast, and frequently

changing digital technology to solve problems (sometimes incremental,

sometimes disruptive)


Digital Strategy Structure - 🧠ANSWER ✔✔1. Analyze client situation (ex

SWOT analysis)

2. Identify target customers

3. Set clear objectives

4. Develop a strategy to meet objectives



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, 5. Implement effectively

6. Evaluate effectiveness


Digital Campaign Objectives - 🧠ANSWER ✔✔Build Awareness, Influence

Consideration, Drive Action

___% of shoppers say the ability to shop in-person is important when

deciding which brand/retailer to shop - 🧠ANSWER ✔✔70%


Digital marketing is a must for: - 🧠ANSWER ✔✔Promoting products &

services, optimizing online assets


Tech interface is more than websites - 🧠ANSWER ✔✔Also includes apps,

social media, QR codes, etc.


4 Key Customer Interface Dimensions - 🧠ANSWER ✔✔Physical, cognitive,

emotional, synaptic


Physical (Interface Dimension) - 🧠ANSWER ✔✔Easily available and

presentable appearance




Ex. Four Seasons Hotel frontline staff appear uniformed, clean-cut, and

courteous


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STATEMENT. ALL RIGHTS RESERVED