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DPR2601 Assignment 1 (DETAILED ANSWERS) Semester 1 2025 - DISTINCTION GUARANTEED

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DPR2601 Assignment 1 (DETAILED ANSWERS) Semester 1 2025 - DISTINCTION GUARANTEED - DISTINCTION GUARANTEED - DISTINCTION GUARANTEED Answers, guidelines, workings and references ,... 1. Technical presentation The following information must be included in your technical presentation: 1.1. Cover page, (1) 1.2. Declaration with signatures from a traceable witness, (1) 1.3. Table of contents distributed evenly between margins, (1) 1.4. introduction, (1) 1.5. conclusion, and references. (1) [5] 2. Describe what public relations research is about. (4) 3. Using your own words, identify and discuss Two (2) designs associated with an experimental design (4) 4. Mention any two (2) types of quasi-. experimental designs, and discuss how they differ in terms of their characteristics. (4) 5. Describe any two dominant approaches in public relations research. (6) 6. Neuman (2013) identified ten threats to internal validity. Mention one of them, define and explain it using at least one example. (3) 7. Mention and describe two (2) research methodologies that can be used to study public relations research phenomena. (4)

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DPR2601
Assignment 1 Semester 1 2025
Unique #: 845727

Due Date: 19 March 2025



Detailed solutions, explanations, workings
and references.

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, TABLE OF CONTENTS
1. Introduction ............................................................................................................ 3

2. Public Relations Research ..................................................................................... 3

3. Two Experimental Design Types ........................................................................... 4

4. Two Quasi-Experimental Designs .......................................................................... 5

5. Two Dominant Approaches in Public Relations Research ..................................... 5

6. Threat to Internal Validity: History .......................................................................... 6

7. Two Research Methodologies in Public Relations Research ................................. 7

8. Conclusion ............................................................................................................. 7

9. References............................................................................................................. 8




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